What is Wine Communication?
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The document discusses wine and wine communication, defining various aspects such as vintage, grape variety, and communication methods like articles, social media, and tourism. It highlights the diverse perceptions of wine and the role of different communicators in the wine industry. The text includes references to specific wines and wine culture, as well as the different categories of wines people may encounter.
What is Wine Communication?
- 1. • What is wine? • What is wine communication? • Who are the communicators?
- 5. Spanish Red Pinot Grigio Vintage Yellow Tail Chardonnay Grape variety Appellation Moscato Merlot White Zin Cava Cupcake WINE Soil Critical recognition Winemaker NZ Sauvignon Keep Light Region
- 6. Some wines are just wine Of many wines there is nothing to be said. They are just wine. It’s foolish to say anything more about them, but still some people try. Jamie Goode - Wine Manifesto 2013
- 9. Fruits (fruity wines) Moscato White Zin Apothic
- 10. Newts (neutral wines) Pinot Grigio SA Chenin
- 12. Spanish Red Pinot Grigio Vintage Yellow Tail Chardonnay Grape variety Appellation Moscato Merlot White Zin Cava Cupcake WINE Soil Critical recognition Winemaker NZ Sauvignon Keep Light Region
- 13. Spanish Red Pinot Grigio Vintage Yellow Tail Moscato Appellation Merlot WINE Soil Critical recognition White Zin Cupcake Grape variety Winemaker NZ Sauvignon Keep Light Region
- 14. Spanish Red Pinot Grigio Vintage Yellow Tail Moscato Appellation Merlot WINE Critical recognition White Zin Cupcake Lafite Grange Napa Cab Soil Cristal Cloudy Bay Campo Winemaker Reserva Grape variety NZ Sauvignon Region Keep Light We all have different notions of luxury
- 17. • • • • • • • • • • • • • • • • Wine articles (magazines/books) Packaging (backlabels, QR etc) Blogs (independent/producers’/distributors’ PR & Advertising Websites Forums Teachers Public speakers TV/Radio (Terrestrial/Cable) Movies (including product placement) Youtube Facebook/Twitter/Google+ Wine Tourism Lifestyle journalism Celebrity W.O.M. Word of Mouth
- 18. The blogger…
- 22. The winemaker
- 27. The Critic
- 31. The Celebrity
- 38. Bill
- 39. The wine communicators of the late 20th Century
- 40. The way we were…. Pepe Fluffy Bob Connie
- 43. Bill
- 44. Bill, the wine man Terry, the hi-fi nerd Doris, the ski buff
- 45. How many of you are wine communicators?
- 46. How many of you have tasted any or all of these wines? (or would like to?)