What is Woopra (and why it is far better than Google Analytics)
2 likes834 views
Woopra is a new web analytics tool launched in 2008 that offers advantages over Google Analytics, such as live data tracking, a desktop application, and user interaction features like visitor tagging and chat. It addresses Google Analytics' limitations like delayed data updates and lack of event notifications, focusing on engaged user experiences. Woopra aims to enhance customer interaction by allowing bloggers and webmasters to communicate with visitors in real-time.
What is Woopra (and why it is far better than Google Analytics)
- 1. What is Woopra Analytics (and why it is far better than Google Analytics) Pasquale Borriello http://yep.it/paz
- 2. Who is Pasquale Borriello? 3 years in art attack advertising / xister social media mafia group philosophy and mathematics academic background blog on Apple / SKY HD feel free to add me on Facebook / LinkedIn / SlideShare / Friendfeed etc.
- 3. Social Media and Web Analytics: what model? page visits (site) views of media content (videos, photos etc.) comments (blog, youtube etc.) backlinks (referrals) search engine indexing ... what really matters is user interaction!
- 5. Google Analytics: 5 limits delay in data updating (˜6h) lack of official” desktop application events notification not supported lack of full search feature (!!!) returning visitors cannot be identified and recognized
- 6. Woopra beta
- 7. What is Woopra? a brand new tool of Web Analytics (launched Mar 2008) open beta: about 30,000 registered users limit: 10,000 pageviews per day desktop application: Linux/Mac/Win returning visitors can be “tagged” LIVE statistics! ...visitor-webmaster chat feature included!
- 8. Dashboard
- 10. Live data
- 13. How to use Woopra power engagement for bloggers: chat with your visitors, follow users as they visit your site, recognize returning visitors via name tagging pre-emptive customer care : track visitor’s navigation and and proactively help them complete their buying process
- 14. Woopra vs Google Analytics live results desktop application event notification full search thru data name tagging chat feature ...it’s all about user/customer interaction!
- 15. curiosità: Woopra uses IT infrastructure from LayeredTech... which uses Google Analytics!
- 16. http://www.slideshare.net/pazcal Thanks! full presentation online »
- 17. Links Official website - http://www.woopra.com Official twitter profile - http://twitter.com/woopra Post on Wired Blog - http://blog.wired.com/monkeybites/2008/05/woopra-lets-you.html Post on techcrunch - http://www.techcrunch.com/2008/03/30/stats-junkies-get-another-fix-woopra/ Interview to Founder @Wordcamp Dallas - http://vimeo.com/839783 Founder’s blog - http://onemansblog.com/ Woopra video on Youtube - http://www.youtube.com/watch?v=sGi9YBE4apk Lorelle - http://lorelle.wordpress.com/2008/03/30/whooping-woopra-blog-statistics-program/ (retrieved december 3rd, 2008)