The document summarizes a personal assistance service called WOW that companies can offer their customers, members, employees, and clients. It provides 24/7 cell phone based assistance for anything from weather forecasts to travel arrangements to homework help. Representatives greet callers by name and with a customizable company message. The service aims to satisfy customer needs and make them feel valued through personalized assistance. It can be offered through gift cards customized with a company's branding to act as a reminder of the company.