What Is Inbound?
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The document discusses the shift from traditional marketing to inbound marketing, highlighting how consumers have gained control over their purchasing decisions and often ignore interruptive advertisements. It emphasizes the importance of building relationships with audiences through value-driven content and personalized interactions. HubSpot aims to empower businesses with tools to implement effective inbound marketing strategies.
What Is Inbound?
- 2. Over the past decade, there’s been a fundamental shift in the way companies reach their audience.
- 3. THEN Brands were in control. Buyers were constantly bombarded with billboards, commercials, and cold calls trying to sell them a product.
- 4. We used to rent our buyers’ attention with traditional marketing like billboards, commercials, and cold calls. THEN NOW The customer is in control. Buyers are tuning out loud, interruptive advertising and consuming information online.
- 5. The old playbook is BROKEN. 86% skip TV ads 91% unsubscribe from email 200M on the Do Not Call list 44% of direct mail is never opened
- 6. The way humans shop and buy has changed dramatically. If companies want to connect with their audience today, they have to update the way they market and sell.
- 7. The way humans shop and buy has changed dramatically. If companies want to connect with their audience today, they have to update the way they market and sell. That’s where inbound comes in.
- 8. At its core, inbound is about building relationships with your audience by providing them with value.
- 9. Q: How? A: By creating authentic content and personalized interactions throughout the buying process to attract leads, engage with prospects, and delight customers.
- 10. At HubSpot, we are on a mission to make the world more inbound by empowering businesses to connect with their audience in a meaningful way.
- 11. HubSpot’s integrated marketing and sales platform has all the tools companies need to do this including blogging, social media, SEO, email, analytics, contact data, and more.
- 12. Learn more about inbound marketing and sales at blog.hubspot.com