What makes a data-story work?
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The document discusses the significance of storytelling in data presentation, emphasizing that effective data-stories focus on individual experiences and emotions rather than mere statistics. It outlines a data-story framework involving visualization, audience engagement, and narrative structure to enhance understanding and connection. The authors argue that human stories are essential and should complement the data, not be overshadowed by it.
What makes a data-story work?
- 1. What makes a data-story work? Amit Kapoor Kavitha Ranganathan
- 2. Emotion & Empathy I am blind
- 3. Emotion & Empathy It is spring & I am blind
- 4. Persuasion Logos + Ethos + Pathos
- 6. Synthesis -Visualise-Story analysis | SYNTHESIS numbers | VISUALISE argument | STORY
- 7. Narrative is Powerful Source: Pitch Interactive
- 9. Data & Stories The focus of stories is on individual people rather than averages, on motives rather than movements, on point of view rather than the view from nowhere, context rather than raw data.
- 11. Visualization ˌvɪʒʊəlaɪˈzeɪʃən (noun) Derived from the Latin verb videre, "to look, to see" The act or instance to The act or instance to form a mental image or make visible or visual picture (without an (with an object) object)
- 14. Data-Story Framework See the Data Show the Visual Tell the Story Engage the Audience
- 16. Show the Visual Framing Medium & Visual Representation Transition
- 17. Tell the Story Ordering & Structure TRF JQL ZEF LXR Messaging (Verbal & Text) RGT DEF VWX DFR Point of View & Relatability
- 18. Engage the Audience Takeaway ZEF LXR TRF JQL Emotion RGT DEF VWX DFR Interactivity
- 19. Single Frame Dominates Source: Walmart & Target Store Expansion
- 20. Establish & Focus Source: OECD Better Life
- 21. Stories through Annotation Source: Napolean’s Campaign
- 22. Power of Verbal Messaging Source: Hans Rosling | Joy of Stats
- 24. Build your own story Source: Working Capital Profiler
- 25. Emotions are key Source: Wealth Inequality
- 26. Think Stories “I think people have begun to forget how powerful human stories are, exchanging their sense of empathy for a fetishistic fascination with data, networks, patterns, and total information... Really, the data is just part of the story. The human stuff is the main stuff, and the data should enrich it." —Jonathan Harris
- 27. Amit Kapoor Partner, narrativeVIZ Consulting amit@narrativeviz.com @amitkaps Kavitha Ranganathan Asst. Professor, IIM Ahmedabad kavitha@iimahd.ernet.in