What makes an Mobile App Marketable?
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The document discusses key strategies for designing a marketable mobile app. It recommends focusing on a target user group or activity, doing one main thing very well, and making the app socially driven. Specific examples are given of successful apps like Nike+ Running, MomsApp, Evernote, and Instagram that exemplify these strategies. The presentation emphasizes the importance of solving user problems, being unique, and redefining existing concepts to create a popular and viral app.
What makes an Mobile App Marketable?
- 1. MARKETABLE MOBILE APP Presented by Yanzer Lee, Fireworks Solutions Sdn Bhd
- 2. YANZER LEE, DIRECTOR OF CREATIVE TECHNOLOGIES FIREWORKS SOLUTIONS SDNBHD HTTP://FIREWORKS.MY
- 3. I AM GOING TO SHARE WITH YOU SOME OF OUR EXPERIENCE
- 4. Today I will not talk about how to market your app.
- 5. I am going to talk about how to design an App that is Marketable.
- 6. We are going to discuss about The Key Strategies of A Marketable App.
- 8. User Focused Apps • • • • Who is my target market? How does my App help my target market? How can I make my App really cool for them? Can I make my App really useful to them?
- 9. Target An Activity • App: Nike+ Running • Target: Running • The most popular running app • Uses GPS to track your speed and pace • Plays music while you run • Map your runs • Track your progress
- 10. Target An User Group • App: MomsApp • Target: Pregnant Mothers • Pregnancy Tools at your finger tips • Pregnancy Journal • Doctor Appointments • Pregnancy Articles • Kick Counter • Labour Plan
- 11. Do One Thing, Right. • If your app only does one thing. What is that one thing? • Focus on that one thing, and do it really well. • Make it easier, faster • Innovate and make it better! • Expand it’s capability
- 12. Take One Concept, And Expanded It. • App: Evernote • • • • Focuses on note-taking. Make notes taking very easy, Powerful and full-featured Multi-device.
- 13. One Concept, Polished. • App: Fruit Ninja • Focusing on making a game that utilizes the multitouch technology, really, really fun. • Spend their focus on making the swiping and slashing perfect on smart phones. One of the highest grossing Casual Game Mobile App! •
- 14. Socially Driven • Social Elements are vital for marketing • Give your users a way to share their app, show off their skills or collaborate. • Harness Viral Marketing: Can we innovate your App to be Social Driven?
- 15. Going Viral • App: DropBox • • Rewards user when they refers another user. Dropbox goes viral. User gets free space. Win-Win Social Mechanism. With this simple mechanism it is able to create 10 folds of users without advertising!
- 16. Community Driven • App: Instagram • Takes Mobile Phone Photography, and make it community driven.
- 17. Classic + Social • App: Draw Something • • A classic guessing game innovated into a Social Game. Users automatically invite other users via Facebook.
- 18. …and then some • There are many more ways… • Think Different, Make it Fun, Find a problem and solve it • Make sure you app stand out among millions of apps!
- 19. Redefine the Old • App: WhatsApp • WhatsApp redefines traditional SMS and turn it around into a cross device, free, SMS replacement.
- 20. Solves A Problem • App: Dropbox • Making files available for multi devices has never been easy. • Dropbox indentify the need and focused on making it easy.
- 21. Cool / Fun / Amazing • App: Talking Tomcat • Talking Tom repeats everything you say with a funny voice. • Simple yet very fun to use!
- 22. Free? Yes, Free! • App: MapMyRun • Market an existing Popular Paid App, for Free! • MapMyRun is created to gain market share on users who do not wish to pay for the paid Nike+ Running App.
- 23. Conclusion • • • • Focus on a Target market Do One Thing, Right Make your app Socially Driven Find Unique Selling Points
- 24. THANK YOU!
- 25. FIREWORKS IS A FULL SERVICE NEW MEDIA AGENCY THAT SPECIALIZES IN THE WEB, MOBILE & ADVERTISING. We create successful and effective digital marketing campaigns and innovative solutions in the New Media for our customers.
- 26. The Kancil Award Multimedia Category (Silver) for WhatInTheHercules.com The Kancil Award Multimedia Category (Bronze) for MiniTicketPreventilizer.com United Nations’ Cyberstar Award Web Portal Development & Management System for United Nations in Malaysia.
- 28. Malaysia | Head Quarter Fireworks Solutions Sdn Bhd Suite 728, 7th Floor, Lobby 6, Block A, Damansara Intan, No. 1, Jalan SS 20/27, 47400 Petaling Jaya, Selangor, Malaysia. T +603. 7710.2995 F +603. 7710.2954 W www.FireworksSolutions.com » Download Map to our KL Office UK Branch Fireworks Interactive Limited Spectrum House, Dunstable Road, Redbourn, Herts, AL3 7PR United Kingdom. T +44.207.0967172 F +44.845.6122031 W www.FireworksSolutions.com Thailand Branch | Operations Fireworks Solutions Global Limited 7th. Floor Srithepthai Building, 1200 Bangna-Trad Road, Bangna, Bangkok 10260, Thailand T +662.399.2482 F +662.399.1377 W www.FireworksSolutions.co.th
Editor's Notes
- #3: tes
- #7: We are going to talk about Key Strategies, that if you have it in your app, your app will be instantly a better, more marketable product.
- #8: So what are the few key strategies?
- #9: First strategy, is that if you can make your application focus on a specific group of people, your app will instantly find it’s niche market. So ask : …If you can answer these questions, you can design an application that will capture this market.In my presentation, I will use some successful applications to illustrate my points.
- #10: The first example is the Nike Running App! This application focuses on an Activity - Which is Running. It features revolves around making Running a better experience. It uses the GPS to track your speed and pace. Plays music ….. Currently it is the most popular app for Runners!
- #11: Your app also can target an user group. For instance, MomsApp targets Expecting Mothers. This apps has many focused tools for mom= and expecting mothers, such as: ….
- #12: The next strategy, is a question you will need to ask… If your app only does one thing or one objective, what will it be? Focus on that one thing, and do it really well. Say you are designing an application that will do Palm Reading. Focus on the subject and make sure it is better that the rest or do something that is different. For instance make it easier for a common person to read a palm by using image recognition? Or make it more accurate by combining multiple database of Palm Reading Answers. Do it right!
- #13: For an example, I’ve chose The Evernote App. This app focuses on the subject of taking notes. First, it made itself multi-platform so that your notes can be sync among your devices. Then it expands its capability around notes taking such as embedding photos, audios, maps and even created a text recognition feature to read name cards. Now, it is one of the most powerful, most popular Note-taking-app!
- #14: Another example, which is very different. I’ve chosen a game called Fruit Ninja!It’s a really simple game, you will use your fingers to swipe and slash flying fruits while avoiding bombs.But what makes is so popular is because they spend their focus on making the swiping and slashing perfect on smart phones. As results, it’s a really simple yet really really fun game! One of the highest grossing Casual Games Mobile App!
- #15: In this age where we check our facebook and twitters everyday, I cannot stress enough that the social element in an app is very vital for its marketing. Think of ways we can let users help to spread the words about your app. Even better, innovate your App to be Socially Driven. For example, if you are creating a Music Mixer app, do not let it stop there. Make is social, so that your users will share their music via facebook, or collaborate to create music. That way, your users will be your marketing agent!
- #16: For example, the ever popular Dropbox rewards users with more storage space when user help them get more users. Dropbox goes viral, users get rewards. A Win-Win Social Mechanism!
- #17: Another great example is this Community driven Mobile Phone Photography App. Not only it lets users redefine their photos, it lets its users to share and create a following among their peers. Now Instagram is the largest Mobile Photography app in the world!
- #18: This is a great example of how a Classic “guess the picture” game can innovate itself socially - It lets users invite their friends from facebook to play with them via this app. One user invite 10, 10 invite 100s.. And walla - it become popular overnight!
- #20: Think of something that has been done traditionally, then change it!WhatsApp redefines traditional SMS and turn it around into a cross device, free, SMS replacement.
- #21: Look a for problem or an inconvinience and turn it around. For instance Making files available for multi device has never been easy. Dropbox indentify the need and focused on making it easy.
- #22: Talking tomcat repeats everything you say with a funny voice. So simple but the app developer make is so fun to use, it is one of the most popular app of its kind!