What marketers are up to with an actionable sales intelligence database in 2021

The document discusses the significant impact of 2020 on B2B marketing, highlighting challenges like limited budgets and remote working. It emphasizes the increasing importance of authentic and verified sales intelligence data for effective marketing strategies in 2021, which aids in understanding target clients and improving deal closures. Key recommendations include refining data collection practices, relying on sales intelligence vendors for accurate information, and utilizing tools to analyze data for better marketing outcomes.