How to drive engagement with content marketing
- 1. Innovative narrative for modern brands © 2016 R+I Creative ltd. www.ricreative.com
- 2. Who we are What we do Recent Work WhoweareWhatwedoRecentWork 2 We deliver content marketing solutions to help brands connect with influential consumers & audiences
- 3. So What is Content Marketing? 3 Who we are What we do Recent Work WhoweareWhatwedoRecentWork
- 4. Who we are What we do Recent Work WhoweareWhatwedoRecentWork 4 Content marketing is about... Creating and distributing relevant and valuable content Source: Content Marketing Institute
- 5. Who we are What we do Recent Work WhoweareWhatwedoRecentWork 5 Content marketing is about... Attracting, acquiring, and engaging a clearly defined and understood target audience Source: Content Marketing Institute
- 6. Who we are What we do Recent Work WhoweareWhatwedoRecentWork 6 Content marketing is about... Creating interesting information your customers are passionate about so they actually pay attention to you Source: Content Marketing Institute
- 7. A content marketing strategy can leverage all story channels Who we are What we do Recent Work WhoweareWhatwedoRecentWork 7Source: Content Marketing Institute Print Online In-person Mobile Social, etc… Video
- 8. 4 Reasons to work with us 8 Who we are What we do Recent Work WhoweareWhatwedoRecentWork
- 9. We create all types of formats Who we are What we do Recent Work WhoweareWhatwedoRecentWork 9 & we know which one is the best to meet your goals. 1 We are content specialists
- 10. Who we are What we do Recent Work WhoweareWhatwedoRecentWork We have proved it with our previous works for leading brands. 2We create successful content 10 6 MILLION 1.1 MILLION 350K 2 MILLION Views Views Views Views Ubisoft Paypal Avex Entertainment #2 Influencers Film
- 11. Who we are What we do Recent Work WhoweareWhatwedoRecentWork 11 Influencers Film Reebok Paypal Rethink.Asia To create relevant stories & maximize the impact of your campaign 3We engage the right influencers Dao Yi Chow Steve Stoute Vanness Wu Swizz Beatz YellOwStaR Fu Sheng (Cheetah Mobile) CULTURAL INFLUENCERS CELEBRITIES NEXT GENERATION ATHLETES TOP BUSINESS LEADERS 2013 CFDA Winner Ad Age Executive of the Year MTV Music Awards Taiwan Nominee 3x Grammy Awards Winner Head of eSports Paris Saint-Germain Largest internet and mobile security corporation in China #2
- 12. Who we are What we do Recent Work WhoweareWhatwedoRecentWork 12 Abi Findlay, Brand & Creative Director Nike Foundation Salah Al-Dujaili, Brand Manager Ubisoft Germany Sebastien Besson, CEO of Armand de Brignac “The whole organization thinks it's an amazing film and it so brilliantly captures what Girl Hub Rwanda is. We now have a tool that we can show to partners, potential funders and they get what we do and can see how important and incredible our work is.” “The feedback we are receiving from press, community and influencers for The Division: Into Chaos is amazing in regards to production value and narrative giving a real added value to our game, and is already exceeding what we envisioned for this documentary production.” “R+I Creative team was able to understand the very essence of our brand and delivered an event exceeding all expectations. The team intuitively knew what needed to be done and ensured all the big and small details were covered.” 4We strive to deliver excellent services We know how to take care of your needs to exceed your expectations.
- 13. Design • Motion Graphics • Digital Design • Display Content • Creative & Art Direction • Brand Identity WhoweareWhatwedoRecentWork 13 • Branded videos • Brand documentaries • Commercials • VR & AR • Teaser videos • Viral videos • Case Study videos • Corporate/Institutional videos • Look Book videos • Music videos • Event Recap videos • Website / App • User Experience • Social Media • Live Event • Product Launch Services /Products Interactive Brand Experience End-to-end Production Distribution & Media Video Content
- 14. 14 We are a creative partner for global companies and the world next top brands Who we are What we do Recent Work WhoweareWhatwedoRecentWork
- 15. Check out our recent work Who we are What we do Recent Work WhoweareWhatwedoRecentWork 15
- 16. ENGAGING A WIDER AUDIENCE BEYOND GAMERS An immersive and informative genre between docu- style film and real-life situations to show how to react to a situation of chaos following a pandemic, mixing gameplay and reality, staging the realistic plausibility of this scenario with the help of experts interviews. Ubisoft: The Division “Into Chaos” Who we are What we do Recent Work 16 View Case Brand Documentary
- 17. HOW TO PROMOTE PRODUCT FEATURES THROUGH VISUAL METAPHORS Composed of different creative techniques mixing shoot, stock, animated stills, kinetic typography with a quirky narrator, R+I created 8 films for Mazda Space, a 2,000m2 facility in the heart of Barcelona that serves as the central hub for the company’s European events. Mazda: Cool Car Content WhoweareWhatwedoRecentWork View Case 17 Viral videos
- 18. INTRODUCING A MODERN LUXURY BRAND TO A NEW MARKET Armand de Brignac: Official Singapore Launch During the F1 Grand Prix Week and Armand de Brignac (Ace of Spades) official launch in Singapore, R+I has designed and developed an exclusive brand experience event for the launch of the champagne in a iconic venue: The Marina Bay Sand’s CE LA VI — A venue selected as a celebration of this unique view to Singapore’s Formula One. To add further spice to what already promised to be a memorable launch, R+I, in partnership with BlippAR, has created a unique experience, using the Ace of Spades signature symbol and image recognition technology. Enabling guests to connect and engage to the brand by unlocking exclusive and tailor made content. WhoweareWhatwedoRecentWork View Case Launch Event 18
- 19. RISE OF NEW HEROES IN THE GAMING BUSINESS A thrilling documentary (12mn) featuring 4 French gaming entrepreneurs telling their stories about their unusual career paths before they manage to succeed and live from their passion. Paypal: Level Up Who we are What we do Recent Work 19 View Case Brand Documentary
- 20. INTRODUCING A CULTURAL WINE EXPERIENCE TO A NEW MARKET R+I organized a gala dinner to introduce the world- renowned "Hospices de Beaune" wine auction to Singapore at the prestigious Raffles Hotel — where selected Singaporean and representatives from Hospices de Beaune could meet, discuss and taste exceptional wines and experience Burgundy’s rich cultural heritage. Hospices de Beaune: Wine & Charity Gala Dinner Singapore WhoweareWhatwedoRecentWork View Case 20 . Live Event . Display Content
- 21. 21 Who we are What we do Recent Work View Case NEW FORMAT BOOSTING ENGAGEMENT Founded in 1850, Lane Crawford is China’s first luxury omni-channel fashion retailer. Featuring the largest designer brands portfolio (i.e. +800 international brands) across Womenswear, Menswear, Cosmetics, Home and Lifestyle, and Fine Jewellery in the region. To celebrate their cult sneakers brands, Lane Crawford’s Editorial team approached R+I to find creative ways to engage their e-commerce platform’s audience. Lane Crawford Advertorial video
- 22. COMMUNICATE THE IMPACT OF AN INNOVATIVE SOCIAL PROGRAM Girl Hub is a strategic collaboration between the Nike Foundation and the UK’s Department for International Development (DfiD) that is using an innovative approach to empower millions of adolescent girls in the global south. Girl Hub Rwanda worked with girls across the country to create the first teen girl brand in the nation, Ni Nyampinga, consisting of a free, bi-monthly magazine and a weekly radio show, produced by girls, for girls. R+I have been charged to deliver an authentic, quality piece of brand storytelling and frame the story within the theme of ripple effect and movement. Nike Foundation: The Ripple Effect WhoweareWhatwedoRecentWork 22 View Case Institutional video
- 23. TURNING AN ICONIC PLACE TO A DIGITAL DANCE EXPERIENCE R+I were approached by the team over at Biborg to capture and produce a social experiment for the launch of Just Dance Now mobile game. The campaign allowed pedestrians to play ‘Just Dance Now’ on Coca-Cola’s digital Out-of-Home screen, at one of the most squares in Europe, Piccadilly Circus. Ubisoft: Just Dance Now Who we are What we do Recent Work 23 View Case Viral video
- 24. CELEBRATING THE LAUNCH OF RED BULL STUDIOS PARIS Red Bull Studios is an interdisciplinary contemporary art project, which supports cultural production across recorded music and broadcast disciplines. The program provides emerging and established artists with a platform to realize ambitious projects. After Auckland, Los Angeles, London and Cape Town, Red Bull opened their ninth Red Bull Studios in Paris. R +I were approached by the digital team over at Red Bull to conceive and design a digital + video concept called “La Playlist”. Red Bull: Studios Paris WhoweareWhatwedoRecentWork View Case 24 . Teaser video . Website
- 25. IDENTIFYING KEY INFLUENCERS DRIVING CULTURE INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. Through this project, R+I aimed to: .To share insights on modern pop culture and millennials .To engage audience in a fashion way .To innovate on the storytelling format The project had six million views, was featured on major influential websites and reviewed by Forbes, Huffington Post, Fast Company, Hypebeast, Complex, Contagious, PSFK and many other mass media and industry publications. R+I Lab: Influencers Film WhoweareWhatwedoRecentWork 25View Case Documentary
- 26. ©2016R+ICreativeltd. Hong Kong 10/F One Island South, 2 Heung Yip Road Wong Chuk Hang, Hong Kong +852 3468 7358 hk@ricreative.com Singapore 29 Niven road, Singapore 228376 +65 6694 2337 sg@ricreative.com Paris 25, rue des Longs-Prés 92100 Boulogne-Billancourt, France +33 1 46 08 00 46 fr@ricreative.com GET IN TOUCH WITH US: www.ricreative.com Shanghai Frankie Yi / China Representative +86 132 4804 5841 frankie@ricreative.com