what3words brochure | GIS
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This document provides an overview of what3words, a global addressing system that divides the world into a grid of 3m x 3m squares and assigns each square a unique 3-word address. It then summarizes how what3words works and some of its applications, such as improving delivery services, aiding emergency response, and integrating with mapping and GIS platforms. The document also briefly outlines the company's mission and history.
what3words brochure | GIS
- 1. GIS
- 2. what3words is a global addressing system. It has divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address. what3words provides a precise and incredibly simple way to talk about location. And it means everyone and everywhere now has an address. 3 words to change the world
- 4. How to use what3words You can use what3words in a variety of ways, from off-the-shelf tools to custom-built solutions. what3words map The free map tool, at map.what3words.com, lets you discover and share 3 word addresses quickly and easily. what3words app Our free app for iOS and Android puts all the useful map features in a handy package for smartphones. Online API The API is a few lines of code that can add 3 word address functionality to your existing app, map or site. Mobile SDK This package provides the same service as the API but it can be installed on a smart device and works entirely offline. Server SDK Businesses, NGOs and governments can use this service to run the what3words system from their own servers. Batch conversion This tool offers conversion from coordinates to 3 word addresses and vice versa. GIS plugins All the features of what3words can be used via plugins for GIS platforms, such as ArcGIS, QGIS and Hexagon’s Smart M.Apps. 4
- 5. Isn’t the world already addressed? If you don’t think addressing has a problem, then try to deliver a letter to one of the millions of homes without house numbers, on streets with no names. Or make a time- critical delivery to a rural business whose actual premises are far from the centre of their postcode. Or get machinery to a specific point of a vast mining site. Or even try to meet someone in the middle of a park, or get picked up by a cab in a particular spot in a busy city. Irregular and incomplete 75% of the world suffers from poor addressing or none at all. The other 25% still lacks universal address coverage. Whilst improvements have been made in mapping and navigation, defining exactly where “there” is remains the single biggest issue. Not fit for purpose Poor addressing means deliveries go astray, businesses can’t be found, aid doesn’t get through, remote assets are difficult to manage and friends fail to meet up. At best, it’s expensive and frustrating. At worst it hampers growth and development, restricts social mobility and affects lives. A wealth of opportunity The geospatial industry is worth up to $150bn annually. Precise and consistent location referencing can not only improve global addressing, it can also connect you to untapped customer bases and new industry sectors. Once people realise the limitations of our current addressing methods, they see how 3 word addresses can become the answer to a wealth of applications. 5
- 6. what3words is both precise and incredibly simple to use. And it means everyone and everywhere now has an address. 6
- 8. GIS GIS provides geospatial solutions for business, industry and governments. However, human unfriendly and complex reference systems can make GIS platforms difficult to understand and prone to user error. what3words provides a simple and universal language for location, to help unlock the potential of GIS for a wide range of uses. Putting data on the map GIS enables the visualisation, analysis and interpretation of a wide range of data with geospatial aspects on an underlying map. Datasets can range from population statistics or transport links to a regional network of fire hydrants and the location of health facilities in a city. These datasets are typically augmented with postal addresses for the purpose of identifying their actual location. However, postal addressing data is often out-dated – lagging behind any new building developments – and can lack the required degree of accuracy. In addition, many points on a map, from road intersections to parks and forests or even redeveloped zones in a city centre, cannot be accurately located with street names and are unlikely to ever have a postal address. GPS coordinates are often used as an alternative location reference, providing both the accuracy and coverage required. However, coordinate systems are complex and human unfriendly. They’re also difficult to remember or share, resulting in errors made when transcribing or communicating number sequences. what3words delivers the high degree of location accuracy with none of the complexity. Every 3m x 3m square on earth has been assigned a unique 3 word address, which can be used to identify almost anything - a building entrance point, an individual manhole cover, a road junction or one of any number of other specific points on a map. Democratising location data The growing popularity of GIS apps and online services is bringing the benefits of geography to an even wider audience. Individuals and businesses can now integrate location-based data into their lives, without the expense of using proprietary datasets or the expense of GIS-specific software, technology and personnel. what3words is the ideal companion to this new generation of GIS user. It offers a simple and practical way to apply raw geographic data to a real world setting. And because the world has already been pre-assigned with precise 3 word addresses, the service can be implemented almost instantly and with minimal upfront investment. Moreover, what3words can be built into almost any app, tool or web service with just a few lines of code. It means that existing GIS-based apps can seamlessly integrate 3 word addresses into their own systems, providing users with a far simpler way to make sense of points on a map and translate them into accurate locations. The universal nature of a 3 word address provides a practical way to interpret complex data points and output them in a way that’s both easy to understand and practical to use. And it means they can be used by the GIS expert and member of the public alike – from providing location points for mobile phone masts to identifying new forest fire outbreaks in real-time to giving residents the precise 3 word address of their local recycling centre. 8
- 9. GIS platforms with what3words Esri what3words integration into the ArcGIS platform lets users search for and display the 3 word address for any location – both individually and via batch conversion. It makes full use of the Esri Geoinformation Model and can be used online or offline, anywhere in the world. QGIS The what3words plugin for QGIS - the free and open source geographic information system - allows users to search for or display the 3 word address for any location. This can either be done individually or in batches, and also supports conversion to and from coordinates. Hexagon The Hexagon Smart M.App platform transforms often complex geospatial data into information that can be understood by anyone, however technical their background. The service has integrated what3words, allowing users to translate coordinates from any dataset into easy to use and practical 3 word addresses. 9
- 10. what3words partners City of Ulaanbaatar Whether you’re looking for a health centre, maintaining street lights, or trying to find a government building in the City of Ulaanbaatar, your first port of call should be the city’s public service map. Residents are provided with the 3 word address for every point of interest and utility in the city, making it easier to find what they are looking for. Swisstopo Switzerland’s Federal Office for Topography maintains an online geoportal, with up-to-date and accurate mapping data for the entire country. The map has integrated the what3words service, to provide a more user-friendly way for people and businesses to find any point in Switzerland. MetCom MetCom provides 911 fire and emergency dispatch services for 6 fire departments across the Denver Metro area. They maintain more than 57,000 hydrants across the city and use what3words to accurately identify their location. Fire crews can now pinpoint the nearest water source with 3 simple words. 10
- 11. Aramex This global logistics giant has integrated 3 word addresses into its systems via the API, to significantly optimise their last mile operations. Consumers can now pinpoint their delivery location to a unique 3m x 3m square, anywhere in the world, ensuring goods arrive first time, on time. United Nations what3words is now used by the UN as part of its disaster recovery initiative. Live disaster maps use 3 word addresses to identify key locations - from damaged flood defences to local medical facilities. They can also accurately pinpoint places requiring emergency aid. Blackbay The integration of what3words into Blackbay’s real-time track-and-trace service is making on-demand delivery a reality. Rather than an imprecise street address, drivers can now deliver to a specific 3m x 3m square and therefore to the actual person waiting for their package. 11
- 12. what3words gives everyone and everywhere a 3 word address. It’s precise, simple and unique. And it’s changing the way people and business talk about location. Words beat numbers Using words means that non-technical people can discover and understand a 3 word address more easily than a postcode or GPS coordinates. They can also share that address more quickly, more accurately and with less ambiguity than with any other system. Memorable and practical The what3words system uses a word list of up to 40,000 words, depending on the language version used. The algorithm sorts the list so that simpler and more common words are used in more populated areas, whilst longer words feature in unpopulated areas. In your language 3 word addresses can be discovered in a range of languages, with more added all the time. Customers can use their native language or the language of the country they’re in. To avoid confusion, no words are shared between language versions. Once they find a 3 word address in one language, they can switch languages and discover the 3 word address for that same 3m x 3m square in a different language. Always consistent addressing The what3words system is fixed and will never change. So a 3 word address today will still be the same in 10 years’ time. The square size of 3m x 3m is consistent across the globe, eliminating the need to switch between addressing formats or coordinate systems based on a country or industry sector. Why should I use what3words? 12
- 13. Naukluft Park, Namibia toolbox.portable.gallery Simple yet accurate The what3words algorithm takes complex GPS coordinates and converts them into unique 3 word addresses. The 3 word address can then be communicated to anyone, anywhere. Offline search available The what3words system uses a mathematical algorithm, held in a package around 12MB in size. As such, it will comfortably fit on a modern smartphone. It also means that you can search for a 3 word address online and offline, or where a data connection is unreliable. Auto suggested addresses 3 word addresses are intentionally randomised and unrelated to the squares around them. To avoid confusion, similar sounding addresses are also placed as far from each other as possible. Whilst a user is entering a 3 word address, the app will account for spelling errors and other typing mistakes and make suggestions, based on 3 word addresses nearby. Voice activated searches We are shortly releasing voice input, so you can search for a 3 word address by speaking it. This can vastly improve how we navigate when driving, particularly where street names are ambiguous or conventional street address searches drop pins in the centre of buildings, rather than at their entrance. 13
- 14. • Enabling voice and text input to smart devices, wearables, Internet of Things, cars. • Accurate location sharing, to support on-demand delivery in the global marketplace. • Universal system for location, to reference anywhere in the world in your own language. • UAV (drone) waypoint and destination support for better interaction between business and consumers. • Sharing location between people across multiple channels – voice, text, messaging apps, social media. The new language for location As we continue to integrate new technologies into our daily lives, so the role of precise and reliable addressing becomes ever more important. Better addressing enhances the customer experience, delivers business efficiency, drives growth and supports the social and economic development of countries. what3words is already leading the way with these new solutions, to help improve the lives of everyone across the globe. 14
- 15. Our Mission Doing business to do good what3words will always be free for individuals to use on our own site and apps. We offer ways to use our business software packages for free, including a specific programme for non-profits. Our business model is based around commercial agreements with clients, partners and distributors, and charging them for access to the API or SDK. Our API, SDKs, code libraries and examples are all available, at developer.what3words.com A key ingredient for business what3words can be integrated into other platforms, so businesses and individuals can add simple and precise addressing to their own products and services. This supports our wider objectives, to improve the customer experience and reduce frustration, drive efficiencies in deliveries and logistics, and enable e-commerce growth. We’re also committed to helping improve and save lives for governments, NGOs and charitable organisations. 15
- 16. Behind the idea Originally from the music industry, what3words CEO Chris Sheldrick identified the need for a better addressing system, after bands and equipment constantly kept getting lost. Jack Waley-Cohen (left), Chris Sheldrick (right) He enlisted a friend’s help and the two devised a way to turn GPS coordinates into user-friendly words. The first 3 word address algorithm was born – on the back of an envelope. what3words was formed in March 2013. The company continues to grow, in terms of expertise and experience, product development, investment and adoption. 16
- 17. Investors Awards “A fiendishly clever solution” -The Times “Three little words could transform e-commerce” -Bloomberg “If your company makes deliveries, this mapping startup is your new best friend” -INC “One of the cleverest technologies I have seen” -The Financial Times “Move aside Google Maps, the future of navigation is 3 words” -The Inquirer “Ridiculously clever” -Metro 17
- 18. 213 Westbourne Studios 242 Acklam Road London W10 5JJ United Kingdom contact@what3words.com what3words.com Get in touch index.home.raft 18