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Whatido2013
I believe in the power of story; yours and mine, those
we've already lived and the ones we're still creating.
I believe that stories are richer when shared, celebrated
and documented.
I know that sometimes the stories get stuck between
experience and expression, and I bring voice to those
stories. I do that by writing books, blogs and marketing
materials.
I'd love to tell your story.
~Lisa Allen
The role of a writer is not to say what we all
can say, but what we are unable to say.
~Anaïs Nin
90% of all business communications rely on the written word

What are you saying?
Business Writing Services Include:
Website content
Email Newsletter Campaigns
 Social Media Profiles
Marketing Collateral
eBooks
Ghost Blogging
Expert Articles
Website Content
Whatido2013
Whatido2013
Whatido2013
Want someone that isn't afraid to shoot it to you straight? Who
will listen to what you say (and what you don't)? Who welcomes
ideas and input and inspires another level of thinking? Then, Lisa
is your gal!
I have worked with Lisa on a number of websites and, each time,
the experience has been a pleasure! I also LOVE to read Lisa's blogs
and really, anything else she writes. She has a style of writing that makes you feel like
you are sitting across the table from her, enjoying a cup of coffee. I have read the
various types of writing that she does and have never been disappointed.
Can't wait for our next project!”
~Gina Madison, Ginasis Website Creation, LLC
Marketing
Collateral
Whatido2013
eBooks
Whatido2013
Ghost Blogging
Why blogs matter for business:
25% of marketers report that their company blog is “critical” to their business
81% of businesses reported that their company blog is useful to critical for their business
57% of companies with a blog have acquired a customer from their blog
92% of companies who blog multiple times per day have acquired a customer from their blog
Whatido2013
Whatido2013
Exemplary is one of the many words I would use to
describe Lisa! Her coaching could polish up a shine on
any business. Writing copy, offering strategic marketing
tips, and creative ideas were just a few items that Lisa
provided for my studio. Being a wordsmith is one of
Lisa's greatest assets. It will be easy to recommend
her to other business owners.”

~Diana Foster, The Studio 56
Articles
View more of my
articles on the ‘Stories
I’ve Shared’ board on
Pinterest:

http://www.pinterest.c
om/backtoallen/storiesi-ve-shared/
Ghost Writing
What do “The Secret of Wildcat Swamp” (Hardy Boys #31), “Nancy Drew, The Hidden
Staircase,” “Faith of My Fathers: A Family Memoir,” (by John McCain), “Cash: The
Autobiography,” (of Johnny Cash), “Fatherhood,” (by Bill Cosby), “Dreams of My Father,” (by
Barack Obama), “My Life,” (by Bill Clinton) and “My American Journey” (by Colin Powell) all
have in common?
Answer: those books (and thousands more) were written by ghost authors!
Ghostwriter - Noun: A person who writes one or several speeches, books, or essays to be
credited to another author.
I can’t tell you who I write for, because I keep my word to being a ghost.
Your story matters. I help you express it.
I have worked with Lisa as a co-worker in the Marriott Family, a
volunteer in the Olathe Chamber, and through ReInvent-U. She is a
creative person that brings a freshness to the table and a holistic
approach to the task. She is a true treat to work with. She has
helped me expand my vision and see myself in a valuable light. She
has also done some amazing work for me as a writer. She is
gifted in many areas and that is what makes her a complete
package of "AWESOMENESS".

~Michelle Gressel, Residence Inn by Marriott and The Torn Edge
eMail Newsletter
Content
Whatido2013
Lisa's creative thinking is one that we appreciate
and value within our company. Recently I attended a
conference where Lisa delivered two presentations that
proved to be valuable information for us all. One topic
related to Marketing/Communication channels to reach
out into new client opportunities. And the other
included ideas on how we can develop promotional
items with a limited expense budget. We appreciate Lisa
always looking for ways to assist us in our professional growth as well as our organization
continuous improvement plans.

~Laura Tracy, Marriott ExecuStay
Social Media
Profiles
Whatido2013
Whatido2013
Whatido2013
My brain tends to explode when "talking computerese" for too long.
Lisa has the patience of Job, explains things clearly in terms the layman
can grasp AND has the skills to go with it.
She got me up and running on LinkedIn so that instead of not appearing
at all (before Lisa's help), my company came up FIRST on a number of
search parameters (after but one session!!!)

My FaceBook business page took a gigantic leap forward after she tweaked it. She then moved
me right along into Twitter. I can now successfully tweet AND know the ways to do it that fit into
my overall marketing plan.
It is without any reservation that I endorse her to anyone looking to maximize the impact of
their marketing program. And if there isn't one in place, she'll put all of the pieces into place.”
~Cheryl Pliskin, Jest Notes and Baskets
Blogging…My
Journey
What we say is important…for in most cases the mouth
speaks what the heart is full of.
~Jim Beggs
Whatido2013
Story

Personal

Business

Publications

Websites

Magazines

Blogging

Website Copy

Books (Ghostwriting)

Search Engine
Optimization

Social Media

Facebook

Books

Identity

LinnkedIn

Executive Bios/Profiles

Ad Copy

Single Mom
Survival Guide

Thank You…

Twitter

Blogging

Could It Be
You?

The Road to
Me
Circle of Moms #1 Single
Mom Blog—2012
Circle of Moms Top 25
Single Mom Blog—2011
Parents Magazine Best
Mom Blog—2011
Blog Coach
Select Brand Ambassador
Sharer of Stories
Constant Contact
Expert
Lisa is amazing. She has a unique way of encouraging
personal performance through speaking, writing and
direct coaching. Lisa is not about excuses, she makes
things happen. If you want to take yourself or your
business to the next level, I highly recommend that you
get her on your team.

~Jeff Miner, Nothing by Chance Coaching
You cannot teach a man anything. You
can only help him discover it within himself.

~Galileo Galilei
Whatido2013

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Whatido2013

  • 2. I believe in the power of story; yours and mine, those we've already lived and the ones we're still creating. I believe that stories are richer when shared, celebrated and documented. I know that sometimes the stories get stuck between experience and expression, and I bring voice to those stories. I do that by writing books, blogs and marketing materials. I'd love to tell your story. ~Lisa Allen
  • 3. The role of a writer is not to say what we all can say, but what we are unable to say. ~Anaïs Nin
  • 4. 90% of all business communications rely on the written word What are you saying?
  • 5. Business Writing Services Include: Website content Email Newsletter Campaigns  Social Media Profiles Marketing Collateral eBooks Ghost Blogging Expert Articles
  • 10. Want someone that isn't afraid to shoot it to you straight? Who will listen to what you say (and what you don't)? Who welcomes ideas and input and inspires another level of thinking? Then, Lisa is your gal! I have worked with Lisa on a number of websites and, each time, the experience has been a pleasure! I also LOVE to read Lisa's blogs and really, anything else she writes. She has a style of writing that makes you feel like you are sitting across the table from her, enjoying a cup of coffee. I have read the various types of writing that she does and have never been disappointed. Can't wait for our next project!” ~Gina Madison, Ginasis Website Creation, LLC
  • 16. Why blogs matter for business: 25% of marketers report that their company blog is “critical” to their business 81% of businesses reported that their company blog is useful to critical for their business 57% of companies with a blog have acquired a customer from their blog 92% of companies who blog multiple times per day have acquired a customer from their blog
  • 19. Exemplary is one of the many words I would use to describe Lisa! Her coaching could polish up a shine on any business. Writing copy, offering strategic marketing tips, and creative ideas were just a few items that Lisa provided for my studio. Being a wordsmith is one of Lisa's greatest assets. It will be easy to recommend her to other business owners.” ~Diana Foster, The Studio 56
  • 21. View more of my articles on the ‘Stories I’ve Shared’ board on Pinterest: http://www.pinterest.c om/backtoallen/storiesi-ve-shared/
  • 23. What do “The Secret of Wildcat Swamp” (Hardy Boys #31), “Nancy Drew, The Hidden Staircase,” “Faith of My Fathers: A Family Memoir,” (by John McCain), “Cash: The Autobiography,” (of Johnny Cash), “Fatherhood,” (by Bill Cosby), “Dreams of My Father,” (by Barack Obama), “My Life,” (by Bill Clinton) and “My American Journey” (by Colin Powell) all have in common? Answer: those books (and thousands more) were written by ghost authors! Ghostwriter - Noun: A person who writes one or several speeches, books, or essays to be credited to another author.
  • 24. I can’t tell you who I write for, because I keep my word to being a ghost. Your story matters. I help you express it.
  • 25. I have worked with Lisa as a co-worker in the Marriott Family, a volunteer in the Olathe Chamber, and through ReInvent-U. She is a creative person that brings a freshness to the table and a holistic approach to the task. She is a true treat to work with. She has helped me expand my vision and see myself in a valuable light. She has also done some amazing work for me as a writer. She is gifted in many areas and that is what makes her a complete package of "AWESOMENESS". ~Michelle Gressel, Residence Inn by Marriott and The Torn Edge
  • 28. Lisa's creative thinking is one that we appreciate and value within our company. Recently I attended a conference where Lisa delivered two presentations that proved to be valuable information for us all. One topic related to Marketing/Communication channels to reach out into new client opportunities. And the other included ideas on how we can develop promotional items with a limited expense budget. We appreciate Lisa always looking for ways to assist us in our professional growth as well as our organization continuous improvement plans. ~Laura Tracy, Marriott ExecuStay
  • 33. My brain tends to explode when "talking computerese" for too long. Lisa has the patience of Job, explains things clearly in terms the layman can grasp AND has the skills to go with it. She got me up and running on LinkedIn so that instead of not appearing at all (before Lisa's help), my company came up FIRST on a number of search parameters (after but one session!!!) My FaceBook business page took a gigantic leap forward after she tweaked it. She then moved me right along into Twitter. I can now successfully tweet AND know the ways to do it that fit into my overall marketing plan. It is without any reservation that I endorse her to anyone looking to maximize the impact of their marketing program. And if there isn't one in place, she'll put all of the pieces into place.” ~Cheryl Pliskin, Jest Notes and Baskets
  • 35. What we say is important…for in most cases the mouth speaks what the heart is full of. ~Jim Beggs
  • 37. Story Personal Business Publications Websites Magazines Blogging Website Copy Books (Ghostwriting) Search Engine Optimization Social Media Facebook Books Identity LinnkedIn Executive Bios/Profiles Ad Copy Single Mom Survival Guide Thank You… Twitter Blogging Could It Be You? The Road to Me
  • 38. Circle of Moms #1 Single Mom Blog—2012 Circle of Moms Top 25 Single Mom Blog—2011 Parents Magazine Best Mom Blog—2011
  • 39. Blog Coach Select Brand Ambassador Sharer of Stories
  • 41. Lisa is amazing. She has a unique way of encouraging personal performance through speaking, writing and direct coaching. Lisa is not about excuses, she makes things happen. If you want to take yourself or your business to the next level, I highly recommend that you get her on your team. ~Jeff Miner, Nothing by Chance Coaching
  • 42. You cannot teach a man anything. You can only help him discover it within himself. ~Galileo Galilei