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What's Inside Cloudflare Mobile SDK

M
Meghan Weinreich

The document discusses how poor network conditions can lead to lower user conversions and engagement for mobile applications and highlights the importance of using the Cloudflare SDK and ASAP for end-to-end optimization. It presents metrics showing improvements in download times and network stability, particularly in adverse conditions, and includes a case study demonstrating an 11% increase in conversions for HotelTonight. Additionally, it provides information on how to get started with the Cloudflare mobile SDK, which offers a free metrics dashboard.

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Mobile SDK and ASAP Stop losing conversions to intermittent network conditions
Dan Goldstein Product Strategy Cloudflare Derek Yee Product Marketing Cloudflare
● ● ● ● ● // Agenda
The intermittent mobile last mile Poor network conditions lower user conversions (subscribers, purchases etc.) and engagement. Can’t remediate network issues without the proper tool sets Lack of visibility and insight on how the network impacts app success
TCP is reliable but slow TCP Transmit Rate Over Time
Cloudflare SDK + ASAP = End:End Optimization SDK Argo Argo Tunnel ● End-to-end optimization ● Real-time network and app metrics ● Custom protocol ● Accelerates every network call
ASAP is fast, even in adverse conditions ● X axis is total download time (ms) β—‹ Direct = TCP cubic β—‹ NP2 = ASAP ● Median of 10 runs. ● ASAP maintains throughput and round trip time even with increased packet loss. RTT in ms β€” lower is better LTE, 0% packet loss LTE, 1% packet loss LTE, 2% packet loss WIFI, 0% packet loss WIFI, 1% packet loss WIFI, 2% packet loss
SDK Architecture Mobile App (Android, iOS) HTTP/HTTPS Requests Unaccelerated Requests Accelerated Requests over ASAP/UDP App configuration checked when initialized ● Acceleration on? ● Host Whitelist ● Network Locations ● etc Collected metrics periodically sent. Origin Cloudflare Edge nprelayd Cloudflare Mobile SDK ASAP Stack
Accelerated Secure Access Protocol Channel ID: 516e99b9-0114-43de-add7-ede160abca16 Cloudflare PoP SDK Stream#1 Stream#3 Stream#2 Stream#4 Stream#5 ● No disconnects when handset switches networks (e.g. transitioning from 3G to WiFi as user walks into their home). ● Multiplexed β€” no Head-of-Line Blocking as with TCP. ● Dynamically optimizes protocol parameters per channel based on network characteristics like network type (Wifi, LTE), country and carrier (e.g. US AT&T). Streams are multiplexed TLS HTTP TCP IP HTTP NP IP TLS UDP
Case Study: HotelTonight The Cloudflare SDK Solution ● Conversions increased 11%. ● ● Reduced error rates below 1% ● The Problem ● ● ● ●
What's Inside Cloudflare Mobile SDK
Getting Started ● Cloudflare Mobile SDK offers a free metrics dashboard ● No data or personal information is collected - ever ● No obligation to purchase any Cloudflare products or services ● Create an account at cfl.re/mobilesdk ● If you would like to explore ASAP, please contact us at https://www.cloudflare.com/plans/enterpris e/contact/
Documentation and Support Support forum https://community.cloudflare.com/c/developers/ mobile-sdk Developer documentation https://developers.cloudflare.com/
Thank you!

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What's Inside Cloudflare Mobile SDK

  • 1. Mobile SDK and ASAP Stop losing conversions to intermittent network conditions
  • 2. Dan Goldstein Product Strategy Cloudflare Derek Yee Product Marketing Cloudflare
  • 4. The intermittent mobile last mile Poor network conditions lower user conversions (subscribers, purchases etc.) and engagement. Can’t remediate network issues without the proper tool sets Lack of visibility and insight on how the network impacts app success
  • 5. TCP is reliable but slow TCP Transmit Rate Over Time
  • 6. Cloudflare SDK + ASAP = End:End Optimization SDK Argo Argo Tunnel ● End-to-end optimization ● Real-time network and app metrics ● Custom protocol ● Accelerates every network call
  • 7. ASAP is fast, even in adverse conditions ● X axis is total download time (ms) β—‹ Direct = TCP cubic β—‹ NP2 = ASAP ● Median of 10 runs. ● ASAP maintains throughput and round trip time even with increased packet loss. RTT in ms β€” lower is better LTE, 0% packet loss LTE, 1% packet loss LTE, 2% packet loss WIFI, 0% packet loss WIFI, 1% packet loss WIFI, 2% packet loss
  • 8. SDK Architecture Mobile App (Android, iOS) HTTP/HTTPS Requests Unaccelerated Requests Accelerated Requests over ASAP/UDP App configuration checked when initialized ● Acceleration on? ● Host Whitelist ● Network Locations ● etc Collected metrics periodically sent. Origin Cloudflare Edge nprelayd Cloudflare Mobile SDK ASAP Stack
  • 9. Accelerated Secure Access Protocol Channel ID: 516e99b9-0114-43de-add7-ede160abca16 Cloudflare PoP SDK Stream#1 Stream#3 Stream#2 Stream#4 Stream#5 ● No disconnects when handset switches networks (e.g. transitioning from 3G to WiFi as user walks into their home). ● Multiplexed β€” no Head-of-Line Blocking as with TCP. ● Dynamically optimizes protocol parameters per channel based on network characteristics like network type (Wifi, LTE), country and carrier (e.g. US AT&T). Streams are multiplexed TLS HTTP TCP IP HTTP NP IP TLS UDP
  • 10. Case Study: HotelTonight The Cloudflare SDK Solution ● Conversions increased 11%. ● ● Reduced error rates below 1% ● The Problem ● ● ● ●
  • 12. Getting Started ● Cloudflare Mobile SDK offers a free metrics dashboard ● No data or personal information is collected - ever ● No obligation to purchase any Cloudflare products or services ● Create an account at cfl.re/mobilesdk ● If you would like to explore ASAP, please contact us at https://www.cloudflare.com/plans/enterpris e/contact/
  • 13. Documentation and Support Support forum https://community.cloudflare.com/c/developers/ mobile-sdk Developer documentation https://developers.cloudflare.com/