Whats Is Data Science & Analytics? - feliperego.com.au
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The document outlines a personal definition of data science and analytics as an interdisciplinary field that applies scientific methods to solve problems using data and technology. It highlights Felipe Rego's extensive experience in providing analytical solutions, training, and workshops to various organizations, along with testimonials from satisfied clients. Additionally, the document discusses Felipe's approach to building data science capabilities and shares insights on analytical training and best practices.
![feliperego.com.au
@FelipeRego
What Some of my Clients Say
15
Testimonials from workshop attendees / training participants
“Felipe [...] is enthusiastic and passionate about data analytics and presented the history to current focus in a clear and structured manor. I found his research
and background knowledge insightful and can recommend Felipe for teaching or coaching individuals or businesses. Felipe went “the extra mile” to provide
examples and course notes to help me going forward. Felipe recognized ideas in a group setting and I was surprised at what I knew from practice and was able
to affirm my knowledge along with learning new tricks and tips from what Felipe had provided.” - Ron White, Project Manager - NSW EPA, September 5, 2018, Felipe
was a client of Ron’s
“I recently undertook training in Data Visualisation to top-up a bunch of informal reading I'd done on the topic. Felipe is knowledgeable, approachable and a
professional in the the field of Business Intelligence and Data Visualisation. I found Felipe's training inspiring and has built my confidence with various DataVis
tools including, for example Tableau.” -Wayne Redmond, Decision Analysis, Technical Liaison, Dad!, September 1, 2018, Wayne was a client of Felipe’s
“As a graduate student I constantly find myself looking for great resources that clearly explain difficult concepts. This past semester I was fortunate enough to
find Felipe Rego's blog. I was immediately captivated by how clearly he was able to explain a wide arrangement of difficult topics. In an age where effective
technical communication is an invaluable skill, Felipe Rego has the gifts and knowledge necessary to make an immediate impact on any data science team.” -
Gustavo Arismendi, Computer Science Graduate Student - Data Analytics and Machine Learning at University of Houston, June 4, 2018, Gustavo was a client of
Felipe’s
“I had the pleasure of attending Felipe's presentation at the 2017 MarTech conference. It was an interesting session into how to build and manage a successful
Data Science capability for marketing organisations. His personal experience and knowledge of analytics really shone through, and I found it very insightful.” -
Amelia Ward, Head of Digital, Sydney at PHD, May 2, 2018, Amelia was a client of Felipe’s](https://image.slidesharecdn.com/whatsisdatascienceanalyticsfeliperegov201812051-181208023810/85/Whats-Is-Data-Science-Analytics-feliperego-com-au-15-320.jpg)
Whats Is Data Science & Analytics? - feliperego.com.au
- 1. 1 What is Data Science & Analytics? A (somewhat quick, formal and relatively unstructured) definition based on (mostly my own) empirical evidence feliperego.com.au DATA SCIENCE & ANALYTICS PARTNER FELIPE REGO @FelipeRego
- 3. “Interdisciplinary field that (strives to) uses the scientific method with (either small or big) data and (some) technology to (try to) solve a problem or answer a question” Personal view based on my own experience and highly influenced by Wikipedia’s definition1 3 @FelipeRego 1 - https://en.wikipedia.org/wiki/Data_science
- 4. feliperego.com.au @FelipeRego Interdisciplinary due to variety of backgrounds 4 Sources: IAPA Survey 2016 4 Domain Knowledge Data Science Computer Science Mathematical Statistics Mathematics / Statistics Business Analytics / Data Science Information Systems / IT Finance / Commerce Computer Science Management Science Economics 30%20%10%
- 5. feliperego.com.au @FelipeRego Scientific method because it all starts with questions 5 Sources: Personal view 5 Specific, measurable, time-based Question Ingest, store, protect, query, expose Data Explore, visualise, test, validate Analysis Action-oriented, engaging Results Learn, adapt and incorporate Repeat
- 6. feliperego.com.au @FelipeRego Data doesn’t need to be big for data science to work 6 Sources: https://www.gartner.com/newsroom/id/1731916 6 Volume Velocity Variety Big Data Terabytes of transactions Both unstructured and structured data Streams of real-time data
- 7. feliperego.com.au @FelipeRego 77 Source: http://cdn.chiefmartec.com/wp-content/uploads/2017/05/marketing_technology_landscape_2017_slide.jpg Technology Overwhelming landscape of solutions @FelipeRego
- 8. feliperego.com.au @FelipeRego Asking questions is a fundamental requirement 8 Sources: Personal view | Quote from: https://www.brainyquote.com/quotes/claude_levistrauss_154677 8 Specific Specific questions allow for a clearer path to finding an answer and help people think more constructively 1 2 3 Measurable Measurable questions allow for a faster prototyping and help challenge assumptions Time-based Time-based questions give relative importance and provide a level of constraint to the problem “ The scientist is not a person who gives the right answers, he's one who asks the right questions ” Claude Lévi-Strauss
- 9. 9 What is Data Science & Analytics? A (somewhat quick, formal and relatively unstructured) definition based on (mostly my own) empirical evidence feliperego.com.au DATA SCIENCE & ANALYTICS PARTNER FELIPE REGO @FelipeRego
- 10. feliperego.com.au @FelipeRego 10 With an extensive industry experience as well as a deep, technical analytical expertise, Felipe is often required by marketing, sales, finance, technology and strategy teams to provide support and to deliver robust analytical solutions that are easy to use, understand and implement. Felipe’s unique methodology focuses on a holistic organisational approach to using data and science to improve performance and reduce costs. Felipe helps organisations and teams with Data Science and Analytics Strategy, Predictive Analytics and Machine Learning solutions, Data Integration, Visualisation and Insights Automation and Analytical Training and Workshops. Felipe is also an analytics instructor helping disseminate practical, actionable analytics and data visualisation techniques in both classrooms and online settings. Organisations that partner with Felipe end up with a more engaged workforce and individuals feel more prepared to step up to their next challenge using data and analytics in their day-to-day jobs. When Felipe is not partnering with clients or helping students, he’s a research candidate in Learning Analytics at the University of Sydney making sense of students’ digital traces and the role learning analytics play in influencing learning outcomes. Felipe is also a blogger in predictive analytics, statistical learning and data visualisation. Last year alone, Felipe had over 83,000 visitors to his blog from more than 180+ countries. Some of his articles have been ranked #1 in google search and referenced by many sources and students in leading educational organisations including referrals / mentions from StackOverflow, Udacity, Western Michigan University, UC Santa Barbara, Edinburgh Napier University, among others. About Felipe Felipe is a leading advanced analytics and data science partner, helping teams build, manage and enhance their data science and analytics solutions in a strategically-aligned, commercially-oriented and customer-centred way.
- 11. feliperego.com.au @FelipeRego Capabilities & Services 11 Felipe helps organisations make sense of their current analytics capability and provide them with a clear roadmap to find future growth opportunities with a distinctive balance between technical know-how and business experience. Data Science & Analytics Strategy From marketers requiring a robust segmentation model of their customers or a recommendation engine for their products to sales and finance leaders wanting to improve their forecasting ability, Felipe partners with teams to implement a variety of machine learning solutions. Predictive Analytics & Machine Learning Felipe partners with teams to help declutter their data assets and provide them with scalable, interactive and actionable data visualisation solutions. As a result, organisations become more transparent and can more seamlessly monitor their performance. Data Visualisation & Insights Automation Felipe partners with both educational institutions and corporate organisations to help disseminate practical, actionable and easy-to-understand data science, predictive analytics and data visualisation techniques to students and staff. Analytical Training & Corporate Workshops
- 12. feliperego.com.au @FelipeRego Some of the Brands I’ve Worked With 12 Long-term or ad-hoc consulting and permanent projects with leading brands
- 13. feliperego.com.au @FelipeRego Examples of Consulting Projects 13 Case Studies
- 14. feliperego.com.au @FelipeRego What Some of my Clients Say 14 Testimonials from consulting clients “We needed someone who could come in and help define and build a cutting-edge analytics solution for customer retention as part of a larger analytics investment. We at 3P have been laser-focused on our customers and further utilising advanced analytics for that was an easy decision. I was impressed by Felipe’s self-directed approach. Differently from other data science professionals we worked with, Felipe was really good at maintaining constant communication with the executive team and stakeholders. He also made sure that the results were easily interpretable for non-technical folks such as product, sales and design teams. But the most valuable thing for me was that he aligned technical solution to commercial benefits. At the end of the engagement, we had a clearer picture of the potential benefits of the solution he built which made it easier to adopt."- Simon Perry, Chief Information Officer, 3P Learning, 15 March 2018, Simon was a client of Felipe’s “Felipe was recommended to us as an experienced analytics expert who, in partnership, communicated technical terms in an easy-to-understand, business-friendly language. This was part of our recipe for success for winning the project. Felipe brought an impressive knowledge and wealth of experience which both impressed us and the client. He supported many conversations with the client during the process which helped to confirm why we were the team to deliver. Not only was the knowledge there but Felipe was hands on in translating the concept and in building the prototypes with us. He was a pleasure to work with and I would definitely recommend him and his expertise to anyone needing an analytics expert."- Tracy Voong, Data Planning & Strategy Director, The Works, 15 October 2017, Tracy was a client of Felipe’s
- 15. feliperego.com.au @FelipeRego What Some of my Clients Say 15 Testimonials from workshop attendees / training participants “Felipe [...] is enthusiastic and passionate about data analytics and presented the history to current focus in a clear and structured manor. I found his research and background knowledge insightful and can recommend Felipe for teaching or coaching individuals or businesses. Felipe went “the extra mile” to provide examples and course notes to help me going forward. Felipe recognized ideas in a group setting and I was surprised at what I knew from practice and was able to affirm my knowledge along with learning new tricks and tips from what Felipe had provided.” - Ron White, Project Manager - NSW EPA, September 5, 2018, Felipe was a client of Ron’s “I recently undertook training in Data Visualisation to top-up a bunch of informal reading I'd done on the topic. Felipe is knowledgeable, approachable and a professional in the the field of Business Intelligence and Data Visualisation. I found Felipe's training inspiring and has built my confidence with various DataVis tools including, for example Tableau.” -Wayne Redmond, Decision Analysis, Technical Liaison, Dad!, September 1, 2018, Wayne was a client of Felipe’s “As a graduate student I constantly find myself looking for great resources that clearly explain difficult concepts. This past semester I was fortunate enough to find Felipe Rego's blog. I was immediately captivated by how clearly he was able to explain a wide arrangement of difficult topics. In an age where effective technical communication is an invaluable skill, Felipe Rego has the gifts and knowledge necessary to make an immediate impact on any data science team.” - Gustavo Arismendi, Computer Science Graduate Student - Data Analytics and Machine Learning at University of Houston, June 4, 2018, Gustavo was a client of Felipe’s “I had the pleasure of attending Felipe's presentation at the 2017 MarTech conference. It was an interesting session into how to build and manage a successful Data Science capability for marketing organisations. His personal experience and knowledge of analytics really shone through, and I found it very insightful.” - Amelia Ward, Head of Digital, Sydney at PHD, May 2, 2018, Amelia was a client of Felipe’s
- 16. feliperego.com.au @FelipeRego What Some of my Clients Say 16 “Data Science is one of 21st century digital wonders. Felipe onboards you to the data science with ease and makes you comfortable to start applying data science from the first day. It was a great workshop.” - Petras Janulevicius VR design & development at Diesel Immersive February 5, 2018, Petras was a client of Felipe’s “I went to Felipe's intro to data analytics & data science workshop recently at Academy Xi. Felipe teaches with passion and uses plain language so that students can follow. I picked up useful data analytics skills throughout the 3 hours workshop.” - Sandy Tsui CPA | Business Partner | Data Analytics | Data Visualisation | Passionate to make an impact January 28, 2018, Sandy was a client of Felipe’s “Felipe is very efficient at delivering highly technical knowledge. His teaching and mentoring methods are very engaging while also challenging. Felipe's real-life example approach made the Data Analytics course even more valuable; and provided me with the confidence to incorporate advanced data analysis into my current job.” - Jose Castell Technical Product Specialist at Roche (Haematology & Urinalysis) February 11, 2017, Jose was a client of Felipe’s “Felipe was my instructor for one of General Assembly’s Data Analytics courses in 2016. He was a highly effective and engaging teacher who was genuinely interested in his students. He routinely added more to the course (industry insights, best practices, things books don’t tell you, etc), which was incredibly valuable and helpful. I especially appreciated how encouraging and responsive he was when students asked unique or challenging questions. That was a very important point for me because that kind of dialogue keeps me motivated for what’s next. Felipe is a wonderful instructor. I highly recommend him!” - Byron Allen Data Analysis & Architecture June 30, 2016, Byron was a client of Felipe’s Testimonials from workshop attendees / training participants
- 17. feliperego.com.au @FelipeRego Thought Leadership / Blogging Facts 17 Over +80,000 visitors / year from +180 countries - many content referrals and citations Example of Facebook Referral by the Western Michigan University about a blog I wrote on Principal Component Analysis using R Example of one of my most popular blog posts which has been ranked #1 in google searches out of more than 9.2 million other similar results
- 18. feliperego.com.au @FelipeRego 18 Framework for Delivering Learning Content Tools and Techniques are no longer enough for a successful analytics professional Tools Ability to work with a variety of popular programming and business tools Techniques Understanding of a variety of methodologies to carry out analytics Tactics Able to approach, structure and deliver a data science and analytics project E2E Tact Soft skills to deal with ambiguity and manage a variety of stakeholders The 4 Ts of Data Science Skills Sources: https://feliperego.github.io/blog/2018/06/25/Four-Ts-Data-Science-Analytics-Skills
- 19. feliperego.com.au @FelipeRego 19 Applying best practices to build, manage and enhance data science capabilities For more, visit: DASAMATM - Data Science and Analytics Maturity Assessment Model Strategy alignment and executive sponsorship Organisation & Culture Data acquisition, storage, governance, tech stack Data & Technology Investment, talent mix, experimentation Talent & Teams Specific, measurable and time-based Ability to Ask Questions Clarity of insight, accessibility of results Action-oriented Storytelling DASAMATM Sources: https://feliperego.github.io/blog/2017/11/13/DASAMA-Analytics-Maturity-Model-Survey Framework for Achieving Analytics Maturity
- 20. feliperego.com.au @FelipeRego Corporate Training, Courses & Workshops 20 Focused on end-to-end analytical know-how but balancing audience profile, duration and granularity Topics include key concepts, definitions and latest trends in the field. Includes a hands-on exercise where all participants solve an analytics problem end-to-end. Duration: min 1 day Audience: All Welcome Prerequisites: None Resources: Individual PCs Foundations of Data Science & Analytics Data Visualisation & Storytelling Manipulating Large Datasets with SQL Introduction to Machine Learning Topics include history and earlier approaches to visualising data and more recent techniques and technologies. Highly visual and interactive program. Duration: min 1 day Audience: All Welcome Prerequisites: None Resources: Individual PCs Topics include basic data warehouse concepts through to building and optimising advanced SQL queries for providing insights and solving real-world problems. Duration: min 1 day Audience: All Welcome Resources: Individual PCs Topics include key concepts and latest trends in artificial intelligence and machine learning with participants building a variety of models using open-source and cloud. Duration: min 1 day Audience: All Welcome Resources: Individual PCs
- 21. feliperego.com.au @FelipeRego Video: Latest Talks, Interviews & Workshops 21
- 22. feliperego.com.au @FelipeRego Photos: Latest Talks + Workshop 22
- 23. 23 I would love to hear your story, share my experience and learn about your challenges. feliperego.com.au @FelipeRego