What's Next in Growth? 2016
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The document discusses strategies for business growth and customer referrals, emphasizing that while technology evolves, human behavior remains consistent. It encourages studying classic marketing techniques, such as referrals and content marketing, and applying them to new platforms with thoughtful execution. Additionally, it advises against relying on quick growth hacks and instead, focusing on timeless concepts that have proven effective over time.
What's Next in Growth? 2016
- 1. What’s Next in Growth? Andrew Chen / StartCon 2016
- 2. Zoom out. See what’s come before
- 4. Get this deck and updates via my newsletter andrewchen.co
- 5. Getting customers to refer friends
- 7. Why do you refer? Who’s referred? Which channel? Is it exponential?
- 13. When a dog bites a man, that is not news, because it happens so often…
- 14. When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news. (John B. Bogart. City Editor at The Sun)
- 15. GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY SIR JOHN HERSCHEL - Published 1835
- 16. AKA The Great Moon Hoax of 1835
- 20. Marketplace
- 21. Marketplace Which side is constrained? How to grow buyers? How to grow sellers? Find > Price > Transact
- 25. We could go on for a while on this.
- 26. Convincing people to buy stuff has been around for a long time.
- 27. But really here’s the point…
- 28. Technology changes, but people stay the same
- 29. Referrals, content marketing, virality, coupons, publicity stunts, influencer marketing, A/B testing, copywriting, etc etc … Created 100 years ago… Relevant 100 years from now!
- 30. Growth opportunities arise constantly: Classic strategies x New platforms x Smart execution
- 39. My challenge to you:
- 40. Study the classics. (Don’t try to get clever with tips and tricks)
- 41. Approach platforms/channels systematically Be early to new platforms when you can!
- 42. Execute thoughtfully and iteratively
- 43. Ignore quick growth hacks Only trust ideas that 100+ years old :)
- 44. Technology changes, but people stay the same
- 45. Get this deck and updates via my newsletter andrewchen.co Thank you!