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WHAT‘S THE
PROBLEM WITH
COUNTERFEIT ?
Every 5 minutes
a child dies
From taking fake
malaria pills
Dollar Market
+650 Billion
Counterfeit market
today’s GDP
will exceed
India
Canadaof India and Canada
Current
Business Realities
Per Industry
of counterfeit drugs globally
$200 Billion
of US military supply chain
40%
is counterfeit
cigarettes consumed per year
Up to 660 Billion
are illicit
Car tires & brakes counterfeits
significantly
impacting safety
Need to ensure that
parallel imports
luxury goods are not from
Counterfeit
Is Everywhere
of all Viagra
50%
is not working
Counterfeit versions
of HIV medications
were discovered
Toys contain
hazardous materials
Sunglasses without
UV protection
Consumers buy
non-compliant
quality
Child Labour
Working
Conditions
Counterfeit
Affects Everyone
recycling & redemption services
Unjustified
for health and security
High risk
many policies aspects
Impacting
Issues
Technological
Customs
Authentication takes too long
Complex detection process
Low chances to be caught
Industry
Inefficient detection materials
change focus
Criminal organizations
from drugs to counterfeiting
Small chances to be caught
Big gains, low penalties
Wouldn’t it be
great to…
Fake
vs.
Real
Easily detect
child labour
STOP
of companies producing genuine products
Protect the jobs
What's The Problem With Counterfeit?
What's The Problem With Counterfeit?
How can we
help you
fight counterfeiting ?
marketing@movilitas.com
www.movilitas.com
#fightthefake
by Stefan Hockenberger,
Global Track & Trace Lead
GET THE EBOOK
Download this Free 250 page Track & Trace ebook
…or go to bit.ly/t-t-ebook

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What's The Problem With Counterfeit?