The document discusses a new social media marketing technology called Upshow that transforms venue displays into interactive social media screens. Upshow allows consumers to post content to branded social media hashtags that then display in real-time on large screens in the venue. This gives customers an "I'm on the big screen!" moment and engages them while also promoting businesses through custom advertisements on the screens. Upshow provides venues and businesses an innovative way to leverage social media and amplify their marketing reach within the in-venue experience.