What's Your Digital Footprint?

The document discusses the importance of digital footprints in modern marketing, emphasizing that consumers now control brands through two-way communication. It contrasts the outdated, one-way corporate communication style exemplified by 'John' with the modern approach taken by 'Samantha,' who actively engages and builds a personal brand. Practical examples and strategies, such as using social media and content marketing, are suggested to enhance transparency and trust in brand interactions.