Section a unit_3_unit_4
- 1. Section A: Unit 3 Start your personal branding journey
- 2. Ryan Rancatore’s Rule of Personal Branding The success of your personal brand relies on creating an awareness of your brand. One of the most powerful ways of creating awareness is word-of-mouth. People tend to trust people or companies that get good recommendations. Therefore, it is better to have meaningful encounters with people, than hundreds of conversations that mean nothing. The part people see Behind the scences
- 3. Public View Produce Content: • Written articles • Video/Audio One-to-many communication: Behind-the-Scenes • Status updates Absorb content: • Blog comments • Articles/Books Update profile info 15% Public View • Podcasts In-person networking • Webcasts One-to-one communication: • E-mail • Direct Messages • Phone/In-person Use listening tools: • Google Alerts 85% Behind-the-Scenes • Technorati • Twitter Search Observe presentations Continued Education
- 4. Take a look at famous brands
- 5. Could you identify the brands? What promise do they offer? What makes them stand out? Why would you choose some of these brands? What will make you not choose some of these brands? How does this relate to your personal brand? Do people remember you? What makes you stand out? What promise do you offer? Why should an employer choose you? Why would an employer not choose you?
- 6. Section A: Unit 4 Relationships and Personal Branding
- 7. Relationships are the core of personal branding We touched on your personal brand being your reputation. We can say that everyone has a personal brand, even though not all people have consciously started to build and establish their personal brands. When we look right to the core of personal branding (or branding of any sort) we will find RELATIONSHIP. “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.” (McNally & Speak: 2000, p. 4)
- 8. Basics for building/maintaining relationships What is the perception Relationships should be held in the other person’s mutually enjoyable and mind? beneficial Do you understand the nature and needs of the Success is not a coincidence. How relationship? does the relationship contribute to success or failure? Relationships should be win-win. Both part should benefit to view the ies relationship as positive.
- 9. Your personal brand exists in other’s minds Reflection of what they Reflection of how they perceive you to do perceive your brand Brand YOU Expectation of what it would be The judgement they like to interact with you again have of your brand
- 10. How we feel about them We think about brands emotionally The type of relationship we have with them Choose a brand that is fit for the function it needs to serve Example Efficient, reliable, functional Exotic, exciting, spontaneous
- 11. Moving even closer to your brand… You should have started to think about your personal brand and how relationship may influence the strength of your brand. The next step: • Complete the “My personal brand personality” quiz. • Read Unit 5 to make sure you understand the terms given in this section • Explore the further reading suggestions in Unit 6 • Complete the self-assessment in Unit 7