When and How to Use Animation: From Concept to Execution
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The document provides guidance on when and how to use animation for different types of projects. It discusses that animation works well for stories with non-realistic characters or complex ideas, while live-action is better for showing real people and locations. The document then covers various animation templates, developing an animation script, storyboarding, adding voiceovers, and production elements like scene transitions, effects, and camera movements to bring animation projects to life.
When and How to Use Animation: From Concept to Execution
- 1. WHEN AND HOW TO USE ANIMATION F R O M CO N C E P T TO E X E C U T I O N Margarita Iosif | @MargaritaIosif
- 3. CONCEPT *
- 4. WHEN TO USE ANIMATION
- 5. Animation tends to favour stories with: Life-Action tends to favour stories that: ✦ non realistic characters ✦ complex ideas ✦ depend on seeing real people and locations
- 6. Lots of cheap options available
- 9. TEMPLATES
- 10. None of them speaks for YOU
- 11. If you want people to watch your video and react to it you have to produce one that is worth watching.
- 12. WHAT ANIMATION CAN DO FOR YOU
- 13. Grab Attention Communicate quickly Explain complex ideas and products
- 14. Corporate Explainer video Motion Graphics video Cartoon Style video Whiteboard video Kinetic Typography video Stop-motion video
- 15. SCRIPT
- 16. ACT I ACT II ACT III Beginning Middle End SET UP CONFRONTATION/DEVELOPMENT RESOLUTION
- 17. Post CANNOT fix a problematic script.
- 18. ANIMATION SCRIPTS ✦ are longer than live action ✦ have detailed scene descriptions
- 21. T H E M A T R I X R E L O A D E D Written by Andy and Larry Wachowski ... EXT. STREET (MATRIX) - DAY Soldiers pick themselves up just in time to hear another engine - a super powerful track bike, emerges from the burnt rubber smoke screen. A wheely bar on the back of the bike keeps it from flipping around the rear tire as it accelerates like a bullet out of a barrel. There isn’t even time to take a shot until she’s gone. INT. COUNTACH (MATRIX) - DAY THEY rocket up the entry to a highway, ripping past cars by driving up the breakdown lane. Once they hit a straightaway Trinity floors it, and the speedo creeps up past 130 as they dodge in and out of cars. MORPHEUS grabs his twisted, folded legs. He was literally poured into the seat. Concentrating, his face knotting in pain, he straightens the broken, fractured legs. He closes his eyes and concentrates. ...
- 22. W R E C K - I T R A L P H Written by Jennifer Lee and Phil Johnston ... EXT. SUGAR RUSH RACE ARENA Giant soda bottles pop and spray. The lids of the fan boxes fly off, revealing hundreds of spectators. The racers line up at the start. A blimp flies over head. King Candy stands in his royal box. KING CANDY My sweet subjects, I can without a pinch of hesitation assure you that I have never been so happy in all my life to say the following words: Let the Random Roster Race commence! Cheers! King Candy slides down his royal banner. He lands in his own kart,a pink and white snowball style kart that doubled as the royal throne when Vanellope was a Princess. A MARSHMALLOW waves the checkered flag. And they’re off!
- 23. BEHIND THE STANDS Ralph and Felix ride on the back of Vanellope’s kart,it is an odd- looking vehicle, composed of frosting, sprinkles, and other sweets with no overriding theme - unlike the other karts in the game - holding on for dear life, as she drives. RALPH Remember, you don’t have to win! Just cross that finish line, and you’ll be a real racer. As they enter the arena, Ralph and Felix jump off the kart. VANELLOPE I’m already a real racer, and I’m gonna win! Vanellope speeds across the starting line. She’s in the race! OUT ON THE TRACK The racers enter GUM BALL PASS and must dodge gum balls the size of bowling balls.
- 24. Adorabeezle Winterpop hits a Power-Up. Her kart transforms to reveals an ice cream cannon. ANNOUNCER Power up! She shoots a scoop of ice cream, hitting Jubileena square in the face. ANNOUNCER (CONT’D) Oh, Ala Mode! King Candy hits a Power-Up. The hood of his unleashes a canon. He fires three fireballs Minty, knocking them out of his way. ...
- 25. STORYBOARD
- 26. The STORYBOARD is the blueprint of an animation production.
- 30. You are pretty much “DIRECTING” on page.
- 31. ✦ know how your video will look like (locations/backgrounds, characters, additional elements and props) ✦ include all SFX ✦ sign off as much as possible on paper
- 33. VOICE OVER
- 34. Treat VOICE OVER as if it’s an additional character to your story.
- 35. TIPS ✦ Have a second voice over script. ✦ Include V.O notes on your storyboard.
- 37. EXECUTION *
- 38. HOW TO PREPARE FOR ANIMATION
- 39. Know your story. Plan out every detail.
- 40. TIPS ✦ Map out your timings. ✦ Create an animatic.
- 43. ANIMATION is all about constant motion and transformation.
- 46. COMBINE STATIC WITH MOVING ELEMENTS
- 50. PLUG-INS
- 53. ✦ Trapcode Particular $399 ✦ Nodes. $299 ✦ Motype $99 ✦ Newton II $250 ✦ TypeMonkey $90 ✦ Polyline $50 ✦ Ease and Wizz (script) $25 ✦ CoverFlux 2 free PRICES
- 54. TEMPLATES
- 56. DON’T just use the templates. Try to create unique effects.
- 57. CAMERA MOVEMENT
- 59. TRACKING
- 61. Animation is all about movement!