When	maxims	max	out	and	the	road	ahead	looks	dreary	-	what	next?	
	
Let	us	start	by	revisiting	a	few	of	the	timeless	aphorisms	first,	shall	we?	
	
Good	ultimately	prevails	and	Sun	continues	to	shine…	
	
So,	believe	in	the	goodness	of	self,	fellowship,	colleagues	and	peers,	communities	
and	nations,	world	at	large	and	ultimately	the	nature	and	it’s	innate	abundance…	
	
Against	persistent	nay-say,	widening	moat	of	anxiety,	higher-walls	of	despair,	
tempting	isolation,	believe	in	the	virtue	of	hope,	promise	of	possibilities,	power	of	
creative-construct…	
	
Learn	from	the	past,	work	on	today	and	invest	in	the	future…	
	
Live	a	life	of	delight,	trusteeship,	camaraderie,	give	and	purpose;	a	life	of	
wholesomeness	anchored	in	love,	protected	by	truth;	a	finite	life	of	infinite	joy…	
	
Introducing	“I3	Foundry”	
Ideate,	Innovate,	Improvise	
- a	framework	for	promoting	entrepreneurship,	to	foster	enterprises	
	
The	Context:		
	
Seesawing	between	the	conundrums	of	expectations	and	reality,	over	time,	every	
maxim	 maxes-out,	 driven	 by	 the	 continuing	 mismatch	 between	 logical	 but	
complex-nature	 and	 vagaries	 of	 human-DNA,	 rational	 vs.	 irrational,	 the	
substratum	of	behavioral	economics…		
		
Yes,	some	“isms”	return	to	vogue	and	some	do	not,	but	then	tempting	as	it	might	
be,	only	the	reckless	dare	to	forecast!	
	
…evidenced	from	history,	responses	have	always	varied	to	this	fact	of	life:	
	
• some	go	through	dismay	or	disbelief,	go	numb	and	risk	ending	up	amongst	
the	casualty…	
• some	go	into	argumentative	charades,	and	on	to	futile	blame	games…	
• some	 exert	 to	 extend	 the	 inevitable	 and	 expend	 precious	 “entrusted”	
resources	…	
• and	so	it	goes	on…	
	
• then	 some,	 stoically	 deal	 with	 the	 reality	 as	 “here	 and	 now”;	 embrace	 the	
inevitable	with	curiosity,	deliberately	apply	the	known,	dig	into	creativity	with	
enthusiasm	 and	 energy,	 and	 focus	 on	 the	 unfolding	 opportunities	 using	 a	
combination	 of	 insightful	 and	 strategic	 retreats	 and	 pushes,	 joyously	
negotiating	the	road	or	life	ahead…
Which	one	would	you	choose?	
	
So	these	days,	it	looks	as	though…	
• prescriptive,	pay-to-play	and	selective	democracy	seem	to	be	fatigued,	a	
cause	célèbre	of	consternation	...	
• mindless-consumption	 and	 accompanying-debt-ordained	 growth	
doctrine,	 the	 capitalism	 of	 unscrupulous-remorseless-aggrandized	
variety;	 where	 amebic	 self-good	 is	 insistently	 touted	 as	 greater-good,	
where	risks	and	losses	are	routinely	socialized	amongst	simpleton-non-
actors,	carnage	ascribed	to	collateral	damage	and	the	impending	impost	
deferred	 to	 future	 generations	 is	 on	 life-support,	 ailing	 from	 growing	
value	 debasement	 and	 trust	 decay,	 yet,	 continues	 to	 insist	 on	 it’s	
incorruptible	virtues!	
• selective	 globalization	 of	 “beggar-thy-fellow-human”	 and	 “use	 and	
walkaway”	 kind	 is	 on	 parole,	 resented	 for	 escalating	 marginalization,	
spiraling	 disfranchise,	 desolate	 helplessness	 and	 widening	 gini-
coefficient,	a	recipe	for	eventual	hopelessness…	
	
Come	to	think	of	it,	all	the	above	are	interrelated	and	influence	one	another!	
	
“Loss	of	Hope”	is	the	ultimate	regress	inflicted	on	the	trusting	and	vulnerable	by	
the	 self-serving	 and	 self-righteous	 or	 responsible	 but	 unimaginative	 or	
complacent…		
	
Future	is	in	accepting	the	inevitable,	focusing	on	the	potential	and	charging	with	
the	possible…	
	
If	 I	 still	 have	 your	 attention,	 invoked	 your	 curiosity;	 then	 please	 allow	 me	 to	
introduce	 a	 concept	 of	 creative	 construct	 “I3	 Foundry	 -	 a	 meritocratic-
framework	for	promoting	entrepreneurship,	to	foster	enterprises”,	imagineered	
within	the	inspirational	biblical	canon	of:	
	
“Seek	AND	You	Shall	Find”…	
	
I	will	share	the	synopsis	of	I3	Foundry	framework	soon…	
	
Please	do	let	me	know	of	your	thoughts	
	
Sincere	Regards,	
	
Satya	Chari	
Schari13@gmail.com

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When maxims max out - a primer for "I3 Foundry"