Where are the most valuable user behavior insights and how to get them?
- 1. Where are the most valuable user behaviour insights and how to get them? walkowiakpaulina plnwlkwk paulinawalkowiak
- 3. Why am I here?
- 4. INSIGHT
- 6. INSIGHT HUGE DEAL $$$$$ crucial value the DEVIL is in the DETAIL $$ brand differentiator
- 7. DATA isn’t an INSIGHT
- 8. INSIGHT is in DATA
- 9. WEB ANALYTICS 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3
- 10. QUANTITATIVE DATA Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. Aaron Levenstein, Business Professor at Baruch College Not everything that can be counted counts, and not everything that counts can be counted. Albert Einstein
- 11. QUALITATIVE DATA The greatest value of a picture is when it forces us to notice what we never expected to see. John Tukey, American Mathematician
- 12. Why would anybody anonymously lie on the internet? FEEDBACK Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. Steve Jobs
- 13. Look at numbers to spot bottlenecks. Identify what the real issue is. Add user perspective layer. Add the business and market context. 1. 2. 3. 4.
- 14. real life case Our e-commerce has…
- 15. real life case Our e-commerce has a too low conversion rate.
- 16. 1. People don’t buy on mobile because they prefer to finish the process on desktop. 2. Multi-vendor marketplaces like Domodi don’t sell! real life case MAYBE… We should change our strategy, invest in recovering abandoned carts and buy a new campaign.
- 17. real life case 55% users from mobile devicesWho? Source? Abnormalities? 90% visits from marketplaces on mobile devices over 25% users zoomed content
- 18. real life case e-commerce sale -95% x e-commerce sale -95% x Zapisz się na newsletter x zapisz Wpisz email x
- 19. real life case I wanted to try to buy the shoes on a desktop, but I forgot to do it. I gave it a second thought and I don’t need new shoes. Q: What do you expect from shoes e-stores? The best prices! The best brands. Q: How do you feel about your visit in our site?
- 20. real life case 1. Customers want to simply: like, click & buy! 2. Your project is a shop within a shop 3. Form should always follow function – usefulness first! Redesign / shorten user journey. Quick changes, cost-effective development and +20% conversion rate insight: solution: results:
- 21. summary 1. Put all puzzles together 2. Get complete picture about the customers’ behaviour 3. Make quick, cost-effective improvements 4.
- 22. We’re always at your service (and products). #humanexperience cuxio paulina@cux.io +491724251279 walkowiakpaulina plnwlkwk paulinawalkowiak