Where Do You C(MS) Yourself in a Year? How content management is changing and what this means for your CMS
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The document discusses how content management systems have evolved over the past 10 years. CMS used to focus on responsive design and cross-site sharing but now emphasize a data-driven culture, integration, storytelling and content strategy. Looking ahead, CMS require targeted content delivery, behavior tracking, and full content lifecycle support. Effective content follows COPE principles of separating content from design and creating "smart chunks" rather than "dumb blobs" of information.
Where Do You C(MS) Yourself in a Year? How content management is changing and what this means for your CMS
- 1. Where Do You C(MS) Yourself in a Year? How content management is changing and what this means for your CMS Presented by: Kat Liendgens
- 2. Kat Liendgens Hannon Hill CEO @katliendgens @hannon_hill www.hannonhill.com kat@hannonhill.com Introductions
- 3. Hannon Hill Corporation Cascade Server CMS: Powers more than 24,000 higher education websites Supports more than 92,000 users worldwide
- 4. Agenda A look back: how three higher education sites have evolved over the past 10 years. Responsive Design Data-Driven Culture Integration Cross-Site Sharing Story Telling Content Strategy Goal Setting The New Sales and Marketing Funnel Connected Consumer Target Personas Visitor Journey Targeted Content Delivery Content Effectiveness Reporting ROI Tracking Full Content Lifecycle Support Behavior Tracking Template Flexibility COPE Then and Now Themes 2016 Outlook Required Functionality
- 5. Then and Now
- 6. 2006 2016
- 7. 2006
- 8. 2006
- 9. 2016
- 10. 2016
- 11. 2016
- 12. 2016
- 13. 2016
- 14. 2016
- 15. 2016
- 16. 2006
- 17. 2016
- 18. 2016
- 19. 2016
- 20. 2016
- 21. 2016
- 22. 2016
- 23. 2016
- 24. 2006
- 25. 2016
- 26. 2016
- 27. 2016
- 28. 2016
- 29. 2016
- 30. Themes
- 33. Integration CMS
- 36. Story Telling
- 37. Content Strategy
- 38. 2016 Outlook
- 39. Goal Setting
- 40. Goal Setting • Drive more student applications
- 41. Goal Setting • Drive more student applications • Increase dollars donated
- 42. Goal Setting • Drive more student applications • Increase dollars donated • Maximize brand awareness • Staff and faculty recruiting • Inform and interact with the community • Provide great customer service
- 43. Goal Setting • Drive more student applications • Increase dollars donated • Maximize brand awareness • Staff and faculty recruiting • Inform and interact with the community • Provide great customer service 1,000,000 website visitors is not a goal
- 44. The New Sales and Marketing Funnel
- 52. ROI Tracking
- 53. Full Content Lifecycle Support
- 55. COPE
- 56. COPE
- 57. http://karenmcgrane.com/2014/10/15/content-in-a-zombie-apocalypse/ Karen McGrane
- 58. COPE
- 59. “Dumb blobs versus smart chunks” Dumb blob
- 60. “Dumb blobs versus smart chunks”
- 61. Smart chunks “Dumb blobs versus smart chunks”
- 62. ?
- 63. Style to convey meaning?
- 66. Conclusion
- 69. • Full Content Life Cycle Support • Behavior Tracking • Targeted content delivery Key Takeaways
- 70. • Full Content Life Cycle Support • Behavior Tracking • Targeted content delivery • COPE: • “Small chunks versus dumb blobs” Key Takeaways
- 71. • Full Content Life Cycle Support • Behavior Tracking • Targeted content delivery • COPE: • “Small chunks versus dumb blobs” • Separation of content from design Key Takeaways
- 72. • Full Content Life Cycle Support • Behavior Tracking • Targeted content delivery • COPE: • “Small chunks versus dumb blobs” • Separation of content from design • Template Flexibility Key Takeaways
- 73. Q&A Kat Liendgens Hannon Hill CEO @katliendgens @hannon_hill www.hannonhill.com kat@hannonhill.com