Where to Find Sources for Primary and Secondary Research?
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The document outlines the differences between primary and secondary research, detailing the methods, advantages, and disadvantages of each. Primary research involves original data collection through methods like interviews and experiments, while secondary research utilizes existing data for analysis. Sources for both types of research are discussed, including various databases, online resources, and bibliographies.
Where to Find Sources for Primary and Secondary Research?
- 1. WHERE TO FIND SOURCES FOR PRIMARY AND SECONDARY RESEARCH?
- 2. THERE ARE TWO MAIN TYPES OF RESEARCH: PRIMARY RESEARCH AND SECONDARY RESEARCH • Primary research is an original research conducted to collect authentic data in order to answer specific questions. The researcher can use a wide range of methods for this: interviews, focus groups, direct observations, experiments, etc.
- 3. • Usually, scientists do a primary research after reviewing secondary research or already collected primary raw data: they gain an insight into an issue which is in the focus of their interests and start collecting an original data.
- 4. ADVANTAGES OF PRIMARY RESEARCH • If you investigate a small group of people, primary research will be quick and economical; • It is applicable if a research was done right; • You can find out an answer to your research question; • Information is up-to-date; • Interpretation is better; • There is no problem with copyright as you are the owner if the information collected during primary research.
- 5. DISADVANTAGES OF PRIMARY RESEARCH • Biases and inaccuracy – if a research was conducted not properly; • High cost; • Time-consuming; • Surveys demand lots of human recourses, materials, etc; • It is not immediately available because it takes time to identify a problem, choose the most appropriate method, analyze and interpret.
- 6. • Secondary data research means using previously gathered data that was collected for other aims and is publicly accessible. It is also known as “desk research” when you interpret, analyze, estimate, discuss or summarize primary data. SECONDARY RESEARCH
- 7. ADVANTAGES OF SECONDARY RESEARCH • Low-cost; • Fast; • Freely accessible primary data; • Data is usually quite extensive and covers many issues that can lead to valuable secondary data analysis; • Sometimes it is the only way to research some issue (for example, in history: you can’t go back in time so you analyze already existing historical documents); • It is the only way if need to analyze large-scale tendencies.
- 8. DISADVANTAGES OF SECONDARY MARKET RESEARCH • You can’t check how accurately was gathered primary data and if it was biased; • Information can be outdated and not specific; • It may not answer your research question; • There can be problems with copyright: using someone else’s work without permission might cause serious consequences.
- 9. WHERE TO FIND SOURCES FOR PRIMARY RESEARCH? Primary sources can be divided into 2 large groups: quantitative and qualitative. Quantitative data can be collected trough: • Surveys (telephone, emails, in-house and face-to-face interview, online surveys); • Experiments; • Field work; • Controlled laboratory observations
- 10. Qualitative data is collected by conducting…: • Focus groups; • Depth interview (long and often biographical); • Case studies; • Ethnographies; • Internet communications via blogs, newsgroups, and email.
- 11. • To find sources for secondary research, look through the references, bibliography, links and cited papers. All these will lead to the primary research and later can define secondary research methodology.
- 12. PRIMARY SOURCES INCLUDE • historical document • eyewitness accounts • artifacts (for example, coins, plant specimens, tools, clothing, etc) • audio and video recordings • speeches
- 13. • diaries • memoirs • autobiographies • statistical data • art objects (for instance, paintings, sculptures, poems, novels, etc) • letters
- 14. • newspaper articles • authentic documents (for example, birth certificate, marriage license, court transcript, etc) • photographs • secondary research report • results from public opinion polls or market research
- 15. SECONDARY DATA COLLECTION MEANS SEARCHING THROUGH…: • magazine and newspaper articles • dictionaries and encyclopedias • book or movie reviews • monographs
- 16. • internet – databases, periodical, newsletters, statistical data such as demographical, blog postings – all these are good sources for analysis of secondary data • commentaries, criticisms • patents and company annual filings • social media data
- 17. • histories • documentaries • for secondary market research: sales records, customer feedbacks, cost info, marketing activity and so on • secondary research websites
- 18. • For relevant collection of secondary data, visit the library, go to online sources (for example, US census, Data.gov, etc) or look through journals, magazines, books or scientific reports prepared by universities, government or other organizations.
- 19. Secondary sources are all around us and thanks to the Internet they have become more available. Deeper information about these primary and secondary research you will find in this Google book.
- 20. Do you want more? Check www.secondaryresearch.biz right away!