White Sparrow Profile_revised
- 1. PROFILE!
- 2. White Sparrows are social, resourceful, adaptable and rare animals; similar to how we operate. As a competent project manager in marketing campaigns and activations, I source for the most suitable parties to work with, to ensure all projects are well delivered on time. ! With a strong knowledge and resource in the Southeast Asia region and armed with an immense imagination, Chelsey is excited to helped clients create presence in this part of the world. !
- 4. On annual retainer with Scania Singapore’s for the 3rd year to assist in planning and executing their marketing strategy. ! Scope of Work: ! Editorial work for 2 versions of Scania Southeast Asia’s internal and external (clients & partners) magazines. Includes client interview and photography session. ! ! Design, build and manage strategic exhibitions for their various business units, as well as public relations and client/ trade hosting events.! ! Brainstorm, organise and execute product launches! ! Organise client hosting sessions! ! Ad-hoc marketing functions!
- 5. EXHIBITION build-up IMDEX Asia ! (International Maritime & ! Defense Exhibition)! EXHIBITION build-up! SITCE Asia ! (Singapore International ! Transport Congress ! & Exhibition) ! EDITORIAL Work Scania Inside (internal magazine) & Scania SSEAGT (client’s magazine) !
- 6. CLIENT HOSTING & Gala Dinner Scania 10th Year Anniversary Dinner at Eurocopter private hanger! EVENTS trade & media Scania Top Team Competition – College Edition
- 7. EVENTS!
- 8. NBCUNIVERSAL CELEBRITY EVENTS! Patrick J. Adams from U.S hit TV series; Suits Seasons II press event and fans party in Singapore and Malaysia! NBCUniversal press, trade & consumer campaign in Singapore & Malaysia that hosted Hollywood celebrity fashion mogul; Kimora Lee Simons. !
- 9. HENNESSY TASTING EVENT! One of the most prestigious tasting events in the region, Hennessy Tasting event Singapore 2015 was held at White Rabbit. It was also the launch of the limited edition H250 bottle. ! Scope of Work: ! ! Layout of venue for event! ! All technical set-up ! ! Table setting arrangement! ! Fabrication of POSM & branding set-up! ! Talent sourcing & management - Host, Opera and Beatbox collab, Pianist, Jazz band, Brand Ambassadors for sales! ! Emcee Script! ! Event execution!
- 10. AXN YEAR END BASH– WITH THE VOICE FINALE SCREENING! In conjunction with The Voice U.S Finale Screening, we converted one level of a school premise into a party venue for the night.! Scope of Work: ! ! Liaison with all 3rd parties ! ! Venue layout recommendations! ! All technical & branding set-up ! ! Fabrication of POSM & branding set-up! ! Event execution!
- 11. DBS TREASURES & TREASURE PRIVATE CLIENT! PROJECTS WITH DBS TREASURES INCLUDE:! ! DBS Treasures Private Client – Year End Gala Dinners! ! DBS Treasures Branch Grand Opening ! ! Treasures On-shore Town Hall 2015! ! DBS Treasures Monthly Client Engagement !
- 13. 7-11 BIG GULP MIXOLOGY CAMPAIGN! We conceptualized a visually-captivating outdoor installation for 7- Eleven’s first ever Big Gulp Mixology campaign. ! Featuring a floor art installation with 3D sculptures of 7-Eleven’s iconic Big Gulp cups pouring sodas into a giant floor art whirlpool, the Mixology campaign is aimed at encouraging consumers to try mixing up the different flavors of soda from the Big Gulp selection.! The installations were placed outside the 7-Eleven outlets at prominent locations around Singapore.! Our scope: ! • Campaign activation idea! • Design concept and management! • Production ! • Activation management & coordination (venue & manpower)!
- 14. EXPEDIA – KONICHI-WOW CAMPAIGN! The world’s biggest online travel agency Expedia wanted to promote its Japan travel package. ! A bevy of gorgeous girls dressed in Japanese yukata walked down the streets of busy Shenton Way, giving out flyers and posed with passersby, encouraging the hashtag.! Scope of Work: ! • Talent scouting & management! • Outfit, hair & make-up! • Activation management! • Images & video for social media usage!
- 16. ID LOGISTICS – LOCALIZING INTO INDONESIA! ID Logistics Indonesia needed their marketing collaterals to be localize the from the France headquarters' version. We went through clients’ existing materials, copy write, images etc. to streamline the messaging that is most relevant to the market. ! Collaterals included:! • Exhibition space! • Marketing brochure – 20 pages! • Video adapted from brochure elements! Scope of Work:! • Copy-writing! • Design! • Exhibition collaterals design (backdrop & panels)! • Stock-image sourcing!
- 17. HONG AIK TRANSPORT & ENGINEERING! Hong Aik Heavy Transport is a Singapore-grown company that needed a modern website that reflected it’s owners vision of the business The objectives of this site were: ! • Introduction on the company ! • List the main services provided! • Showcase the fleet of top-of-the-range vehicles & equipment! Scope of Work:! • Write up! • Brief & work with a suitable Designer on delivery! • Coordinate photo shoot!