Street Sampling White Paper

- Media buyers and planners are increasingly including alternative media like guerrilla marketing in their plans due to the recession and slowing growth in traditional media. - A survey found that over 2/3 of media professionals believe spending on alternative media will increase this year compared to last. - The whitepaper argues that experiential/guerrilla marketing techniques are effective at connecting with customers in memorable ways and driving emotional responses, unlike traditional advertising which people avoid.