WhiteLabel Overview 2017
- 2. 2 ―TOBA BETA “MEMORIES ESTABLISH THE PAST; SENSES PERCEIVE THE PRESENT; IMAGINATIONS SHAPE THE FUTURE.”
- 3. ETHOS
- 4. 4 ensorium A sensorium is the sum of an organism's perception, the "seat of sensation" where it experiences and interprets the environments within which it lives.
- 5. 5 WhiteLabel is built on the belief that consumption of goods and services, now more than ever, is destination and experience driven. FRESH PERSPECTIVE. PROVEN EXPERIENCE. GOOD SENSE. CREATIVE SENSIBILITIES. We have a well-honed aesthetic appreciation and experience in working with creative teams across a RANGE OF DISCIPLINES. WhiteLabel uses these RESOURCES and vast experience to deliver BESPOKE SOLUTIONS for each client’s needs and objectives. We are an independent creative company. We partner with global and emerging businesses to design SENSORY IDENTITIES, BRANDING & EXPERIENCES through SOUND, SCENT, SIGHT, TOUCH & TASTE. /WhoWe Are
- 6. 6 “CUSTOMERS FORM PERCEPTIONS OF YOUR BRAND BASED ON HOW THEY EXPERIENCE IT THROUGH THEIR SENSES.”
- 7. 7 Our strategic thinking gives WhiteLabel the conceptual framework to understand the needs of today’s LUXURY and LIFESTYLE BUSINESSES. We give brands ORIGINAL NARRATIVES, EXPLOSIVE STORIES, and CONCEPTS inspired by the COUNTER-CULTURE. Creating targeted and NICHE CULTURAL PROGRAMMING across numerous LIFESTYLE VERTICALS, INCREASES THE DRAW, ENGAGEMENT and RETENTION of high touch consumers. SENSORY MEMORY is one of the most powerful triggers of emotional recall. Engaging every relevant sense whenever possible is the key to creating an exponentially more IMPACTFUL EXPERIENCE or DISTINCT MEMORY. /WhatWe Do
- 8. ENHANCE CUSTOMER PERCEPTION ENCOURAGE REPEAT VISITS & PURCHASING SWAY CUSTOMERS TO RECOMMEND THE BRAND & EXPERIENCE TO OTHERS INSPIRE BRAND LOYALTY AND ADVOCACY INCREASE ROI ON MARKETING & PR SPENDS TAKE CONTROL OF YOUR BRAND EXPERIENCE. 8
- 9. / HowWe Do It 9 WE DON'T WORK FOR CLIENTS, WE WORK WITH THEM. Chemistry and fit are hugely important to us; HONEST, OPEN RELATIONSHIPS ARE THE KEY TO UNLOCKING GREAT WORK. Dependent on what the best path forward is determined to be, THE UNIQUE SERVICES OFFERING is dialed in and delivered on by the WhiteLabel team and A TAILORED GROUP OF BEST IN CLASS PARTNERS with unrivaled expertise in their area of specialization. Each WHITELABEL client engagement BEGINS with a FULL BRAND IMMERSION to understand the unique NEEDS and OBJECTIVES.
- 10. SENSES
- 11. WhiteLabel has carefully studied the full spectrum of engagement with the senses, and how to harness this engagement for the purposes of creating BRAND EXPERIENCES and CULTURAL PROGRAMMING. Sensory Branding and Cultural Programming through the extensions of SOUND, SCENT, SIGHT, TOUCH and TASTE create truly unique experiences that leave a visceral connection with one’s desired audience. The development of these pillars allows for proprietary control over your brand’s cultural ecosystem. This understanding has led to the development of a SIGNATURE SERVICES offering, coupled with a multitude of BEST IN CLASS PARTNERSHIPS with PIONEERING ENTITIES and TOP LIFESTYLE EXPERTS who embody the essence of the services they offer. The unparalleled capabilities and access across so many different SENSORY and CULTURAL VERTICALS, enables WhiteLabel to exist as a ONE OF A KIND offering to a PREMIERE LUXURY and LIFESTYLE focused clientele. /WhatWe Can Do 11
- 12. MOST BRANDS STILL CONCENTRATE ALMOST EXCLUSIVELY ON VISUAL MARKETING, even though research has shown that marketing that also utilizes the senses of smell, hearing and touch are exponentially more effective. CUSTOMERS EXPERIENCE YOUR BRAND THROUGH THEIR SENSES AND FORM LASTING EMOTIONAL ASSOCIATIONS and ATTACHMENTS BASED ON THAT SENSORY INPUT, so strategically using the different senses to connect with them makes excellent business sense. More than meets THE EYE. 12
- 13. SOUND 1
- 14. "EACH MEMORY AND EXPERIENCE HAS A SOUNDTRACK OF IT'S OWN." 14
- 15. WhiteLabel’s sonic branding team has been an industry leader for over 15 years, creating multi-tiered identities for some of the world’s most iconic Fashion Houses, as well as globally relevant & recognized LUXURY HOSPITALITY, NIGHTLIFE, F&B, and LIFESTYLE PROPERTIES. WhiteLabel clearly defines our client’s sonic music identity and develops a HARDWARE, TECHNOLOGY and MUSIC NARRATIVE to work in concert with existing brand passion points. By integrating this new core Music Narrative into the existing DNA, the brand gains control over the consistency of MESSAGING and ENGAGEMENT while it SCALES, REGIONALIZES, TRENDS and EVOLVES over time. SERVICES SONIC IDENTITY MUSIC CURATION DJ AND LIVE MUSIC PROGRAMMING SOUND SYSTEM DESIGN & IMPLEMENTATION INDUSTRY ALIGNMENTS & PARTNERSHIPS 15 / Sonic Branding SOUND
- 17. SIGHT 2
- 18. 18 “SEEING IS ABOUT KNOWING WHERE TO LOOK AND WHAT TO LOOK FOR - OPENING YOUR EYES AND MAKING UNEXPECTED CONNECTIONS THAT REVEAL UNARTICULATED NEEDS.”
- 19. WhiteLabel has extensive experience in the VISUAL CURATION and programming of PHYSICAL ENVIRONMENTS and EXPERIENCES through ART, LIGHTING, VISUALS and VIRTUAL REALITY. WhiteLabel clearly defines our client’s AESTHETIC and intended VISUAL MESSAGING and then develops a VISUAL NARRATIVE to work in concert with the existing brand PASSION POINTS. WhiteLabel is also at the forefront of VIRTUAL REALITY (VR) and AUGMENTED REALITY (AR), the groundbreaking new mediums for EXPERIENTIAL and IMMERSIVE CONTENT delivery. These PREMIUM CONTENT experiences combine the best in TECHNOLOGY and DIGITAL STORYTELLING, and are of HIGH VALUE for SALES and MARKETING ENGAGEMENTS. SERVICES VISUAL IDENTITY CREATIVE DIRECTION ART CURATION ART PROGRAMMING VIRTUAL REALITY EXPERIENCES & IMMERSIONS LIGHTING DESIGN AND VISUALS PROGRAMMING 19 /Visual Branding SIGHT
- 21. SMELL 3
- 22. ―MARTIN LINDSTROM 22 “75% OF THE EMOTIONS WE GENERATE ON A DAILY BASIS ARE AFFECTED BY SMELL. NEXT TO SIGHT, IT IS THE MOST IMPORTANT SENSE WE HAVE.”
- 23. Having been identified as one of the top 5 boutique creators and purveyors of LUXURY SCENTS in the world, along with one of the most extensive scent and FRAGRANCE LIBRARIES, the WhiteLabel SCENT IDENTITY and BRANDING team has deep expertise in CONNECTING WITH CONSUMERS through SCENT and SCENT DRIVEN EXPERIENCES. This experience can exist in the EXPERIENTIAL CATEGORY, through EVENTS, ENVIRONMENTS and INTERACTIVE EXPERIENCES. It can also make its way into DISTINCT PRODUCTS that carry with them the brand identity wherever they go. These unique products can include ROOM SCENTS, CANDLES, DRAWER LINERS, STATIONERY, BATH and BEAUTY PRODUCTS, INCLUDING FRAGRANCES. WhiteLabel translates a brand’s essence into a scent identity, enriching all brand elements to create SIGNATURE EXPERIENCES. WhiteLabel scent identities ATTRACT CONSUMERS, GENERATE MORE REVENUE, IMPROVE CUSTOMER SATISFACTION, enhance the perception of the brand and DEEPEN BRAND LOYALTY. SERVICES SCENT IDENTITY SCENT PROGRAMMING OLFACTORY ART PRODUCT DESIGN, DEVELOPMENT & IMPLEMENTATION / Scent Branding SCENT 23
- 25. TOUCH 4
- 26. 26 “INSTINCT AND INTELLECT COMBINE TO HELP NAVIGATE UNCERTAINTY; TO IDENTIFY AND DEFINE THE RIGHT OPPORTUNITIES AND SHAPE UNIQUE, CREDIBLE WAYS FORWARD.”
- 27. WhiteLabel’s team designs and produces tailor-made objects. Each creation is displayed like a modern fairy tale paying homage to brand and product. OUR OBSESSIONS: HISTORY, THE SENSES, MANUFACTURING, DETAILS, FINISHES and EXCEPTIONAL QUALITY. We believe we owe brands an excellence equal to their own. Our vision of corporate COMMUNICATIONS COLLATERAL whether external or internal is based upon our INTIMATE KNOWLEDGE of BRANDS and LUXURY HOUSES. WhiteLabel’s sense of STORYTELLING nourishes brands with STORIES, TALES, HEROES and DESIRABILITY. Graphic design: an art we stress test to ensure that our CREATIVITY is always exactly what's needed. Our production partners allow us a direct and demanding dialogue with our suppliers. SERVICES BRAND IDENTITY BRANDED ASSETS DEVELOPMENT PRODUCT DESIGN, DEVELOPMENT & IMPLEMENTATION COUTURE STAFF UNIFORM & ACCESSORIES DEVELOPMENT 27 TOUCH /Tactile Branding
- 29. 5 TASTE
- 30. 30 “TRUE UNDERSTANDING AND EXPERTISE EMERGE THROUGH GENUINE INTEREST, IMMERSION, EXPERIMENTATION AND FIRST-HAND SENSORIAL EXPERIENCE.”
- 31. From BUILDING NEW CONCEPTS to GROWING EXISTING ONES to DEVELOPING and CURATING BESPOKE EXPERIENCES, we know the ins and outs of the Food & Beverage world. We know what rules to break, and which ones to follow to FUEL the potential, PASSION, and PARTICIPATION when it comes to developing a brand identity through and around Food & Beverage offerings and experiences. WhiteLabel recognizes and honors the important role that TASTE BRANDING and IDENTITY DEVELOPMENT plays when positioning a brand or brand experience, through proper Food & Beverage curation, as well as culinary and cocktail experiences. SERVICES CULINARY IDENTITY CULINARY PROGRAMMING F&B CURATION COCKTAIL IDENTITY COCKTAIL PROGRAMMING COCKTAIL CURATION 31 TASTE /Taste Branding
- 33. CULTURE
- 34. WhiteLabel adheres to the strong belief that the key to building or maintaining a Luxury or Lifestyle brand with longevity and iconic status is to develop AUTHENTIC, RELEVANT, ENGAGING and SELF PROPAGATING PARTNERSHIPS and PROPRIETARY CULTURAL PROGRAMMING in any of the many compelling Lifestyle verticals. LIFESTYLE PARTNERSHIPS HOSPITALITY PROPERTIES F&B PROPERTIES NIGHTLIFE PROPERTIES HEALTH, WELLNESS & MINDFULNESS PROPERTIES RETAIL PROPERTIES LIFESTYLE GATHERINGS DEVELOPING EVENTS AND EXPERIENCES AROUND KEY CULTURAL GATHERINGS 34 CULTURE / Development & Programming
- 35. ONGOING ACROSS MULTIPLE LIFESTYLE & PASSION POINT VERTICALS 35 NETWORKING CO-WORKING DESIGN & FASHION FINANCE COFFEE TEA WINE COCKTAIL MINDFULNESS NUTRITION WELLNESS FITNESS TECH MUSIC FILM INNOVATION ACTIVATIONS / Development & Programming
- 36. PROFESSIONALLY PURSUE CONTENT CREATION CREATING CONTENT STEMMING FROM ANY OF THE SERVICES/ CAPABILITIES OR ANY COMBINATION THEREOF FOR PROGRAMMED CONTENT FOR BRANDING & MARKETING & PR ASSETS FOR SOCIAL MEDIA EXPERIENTIAL ACTIVATIONS EVENTS SPECIFIC TO ANY OR ALL SENSORY VERTICALS
- 37. / A Few Clients
- 38. THANK YOU.