Why You Should Go Responsive
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A responsive web design ensures that users have the best experience on any device by adapting the layout. This means website owners do not need separate versions for different devices. Key aspects of responsive design include navigation that scales appropriately across devices, columns that maintain integrity of design when resizing, and prominent calls to action. ITI Marketing is a group of professionals that provides innovative marketing solutions and responsive design services for travel brands.
Why You Should Go Responsive
- 1. FOR YOUR RESPONSIVE SITE SUCCESS
- 3. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com 3 DEVICE AGNOSTIC A responsive web design ensures that users get the best and most consistent experience of a website on any device of the user’s choice and preference – be that the iPhone, the iPad, the smartphones running the Android OS, or the Windows OS and several others. As a result website owners and content publishers do not need the option to build versions of their website for every popular device platform which they expect their audience might be using.
- 4. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com 4 No need to zoom on smaller devices to read content Content editing through a single CMS Your website looks great everywhere Design is fluid and can adapt to new technology Cost Effective - Less need for standalone sites and apps All pages are available on every device
- 5. YOU SHOULD GO RESPONSIVE
- 6. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com 2012 2011 6 1 2 3 4
- 7. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com 7 5 6
- 8. TO CONSIDER ON RESPONSIVE DESIGN
- 9. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com #1 - NAVIGATION The navigation bar should be easily accessed independently of the device being used 9
- 10. Responsive web design doesn’t just scale a site when it’s first served to a user, but also scales if someone makes their browser larger or smaller.
- 11. For mobile users the navigation is top and centered (for easy access). Responsive design shouldn’t scale the navigation to huge proportions on a large screen device.
- 12. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com #2 - COLUMNS A responsive website should scale headlines, images, text and ads in the right proportions while maintaining the integrity of the design. 12
- 13. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com #3 - CALLS TO ACTION Good responsive design considers the critical calls to action that should be displayed prominently regardless of the screen or browser size. 13
- 14. ITI Marketing . PO Box 1434 Brunswick, Georgia 31520 . P: 912-267-1558 . www.iti-marketing.com ABOUT ITI MARKETING We are a dynamic group of world-class marketers, software, content and design professionals who provide innovative solutions for destinations, attractions and other travel brands. Our range of experiences, individually and collectively, rivals any of the most proven marketing agencies that exist today. This allows ITI to offer a service that goes above and beyond – allowing your customers to hold your web site literally in their hands. 14
- 15. 1611 Union Street – Brunswick, GA – 31520. Phone: +1 (912) 267 1558. Fax: +1 (912) 267 6025. franci@iti-marketing.com