SlideShare a Scribd company logo
A Lunch and Learn about Personas
Who the hell is going to
use this thing?
• The user “user” is imaginary
• What is a persona?
• Team Exercise
• Persona for Generator
• Persona for Application
• Q & A
Agenda
• As a user, I want to …
• Which user?
• What are their motivations?
• What is their incentive?
• What do they value?
The user “user” is imaginary
What is a persona?
• Using Roles
• Grouping users
• Similar characteristics
• Ignores uniqueness of the users
• Personas
• Specific case of characteristics
Personas in Functional Testing – Without
personas
Personas in Functional Testing – With personas
Exercise
• Persona for Generator
• Persona for Workflow
Additional Resources
• Users are important
• Users are unique
• Roles can help group users
• Persona’s go beyond roles
• Using personas help teams step into the user’s shoes and understand
their value proposition
• Personas help simplify functional tests
Summary

More Related Content

PPT
Lily Allen
DOCX
VAN HALEN IIenfatizzato
DOCX
case brief
PDF
Ceh v8 labs module 19 cryptography
PPT
High Speed Parameter Estimation for a Homogenized Energy Model- Doctoral Defe...
PPTX
Personas that change the way you think
PDF
Putting the User Back in User Experience
PPTX
Guidelines for search features development a comparison of general users and ...
Lily Allen
VAN HALEN IIenfatizzato
case brief
Ceh v8 labs module 19 cryptography
High Speed Parameter Estimation for a Homogenized Energy Model- Doctoral Defe...
Personas that change the way you think
Putting the User Back in User Experience
Guidelines for search features development a comparison of general users and ...

Similar to Who the hell is going to use this thing? (20)

PPTX
Putting Personas to Work at UX Pittsburgh
PPTX
Ola personas d&j
PPTX
Desgin Thinking.pptx
PDF
Using Personas to Create User-centered Designs
PPTX
Stop Creating Awesome UX (Make awesome users instead)
PPTX
HCI - 4 - Persona & Scenario Human Computer Interaction.pptx
PPTX
Leadership for iGIP
PPTX
Putting Personas to Work at IIBA Cleveland
PPTX
User Research When You Can’t Reach Your Users NERD 20140913
PDF
IxDA Sydney UX Research Mentoring Circle - 3. Gathering data
PDF
Usability Testing Popup Lab Workshop
PDF
Introduction to Product strategy (Google Launchpad)
PPTX
Usable Stories: Discovering Contextual Insights
PPTX
Career Exploration Staff Training
PPTX
Mng vols drr_instr_2011-05-09
PPTX
User Research When You Can't Reach Your Users 20140802
PPTX
User research when you can’t reach your users
PDF
UX Fist Fighting - Designing For Usability
PDF
User Experience Design Fundamentals - Part 2: Talking with Users
PDF
Digital Activism Training of Trainers
Putting Personas to Work at UX Pittsburgh
Ola personas d&j
Desgin Thinking.pptx
Using Personas to Create User-centered Designs
Stop Creating Awesome UX (Make awesome users instead)
HCI - 4 - Persona & Scenario Human Computer Interaction.pptx
Leadership for iGIP
Putting Personas to Work at IIBA Cleveland
User Research When You Can’t Reach Your Users NERD 20140913
IxDA Sydney UX Research Mentoring Circle - 3. Gathering data
Usability Testing Popup Lab Workshop
Introduction to Product strategy (Google Launchpad)
Usable Stories: Discovering Contextual Insights
Career Exploration Staff Training
Mng vols drr_instr_2011-05-09
User Research When You Can't Reach Your Users 20140802
User research when you can’t reach your users
UX Fist Fighting - Designing For Usability
User Experience Design Fundamentals - Part 2: Talking with Users
Digital Activism Training of Trainers
Ad

Recently uploaded (20)

PPT
Lecture 3344;;,,(,(((((((((((((((((((((((
PDF
NEW - FEES STRUCTURES (01-july-2024).pdf
PDF
THE COMPLETE GUIDE TO BUILDING PASSIVE INCOME ONLINE
PDF
533158074-Saudi-Arabia-Companies-List-Contact.pdf
PDF
Environmental Law Communication: Strategies for Advocacy (www.kiu.ac.ug)
PDF
Robin Fischer: A Visionary Leader Making a Difference in Healthcare, One Day ...
PDF
Satish NS: Fostering Innovation and Sustainability: Haier India’s Customer-Ce...
PDF
Charisse Litchman: A Maverick Making Neurological Care More Accessible
DOCX
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
PDF
Kishore Vora - Best CFO in India to watch in 2025.pdf
PDF
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
PPTX
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
PDF
Booking.com The Global AI Sentiment Report 2025
PDF
ANALYZING THE OPPORTUNITIES OF DIGITAL MARKETING IN BANGLADESH TO PROVIDE AN ...
PDF
PMB 401-Identification-of-Potential-Biotechnological-Products.pdf
PDF
ICv2 White Paper - Gen Con Trade Day 2025
PDF
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
PPTX
Slide gioi thieu VietinBank Quy 2 - 2025
PPT
Lecture notes on Business Research Methods
PPTX
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
Lecture 3344;;,,(,(((((((((((((((((((((((
NEW - FEES STRUCTURES (01-july-2024).pdf
THE COMPLETE GUIDE TO BUILDING PASSIVE INCOME ONLINE
533158074-Saudi-Arabia-Companies-List-Contact.pdf
Environmental Law Communication: Strategies for Advocacy (www.kiu.ac.ug)
Robin Fischer: A Visionary Leader Making a Difference in Healthcare, One Day ...
Satish NS: Fostering Innovation and Sustainability: Haier India’s Customer-Ce...
Charisse Litchman: A Maverick Making Neurological Care More Accessible
Center Enamel Powering Innovation and Resilience in the Italian Chemical Indu...
Kishore Vora - Best CFO in India to watch in 2025.pdf
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
Booking.com The Global AI Sentiment Report 2025
ANALYZING THE OPPORTUNITIES OF DIGITAL MARKETING IN BANGLADESH TO PROVIDE AN ...
PMB 401-Identification-of-Potential-Biotechnological-Products.pdf
ICv2 White Paper - Gen Con Trade Day 2025
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
Slide gioi thieu VietinBank Quy 2 - 2025
Lecture notes on Business Research Methods
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
Ad

Who the hell is going to use this thing?

  • 1. A Lunch and Learn about Personas Who the hell is going to use this thing?
  • 2. • The user “user” is imaginary • What is a persona? • Team Exercise • Persona for Generator • Persona for Application • Q & A Agenda
  • 3. • As a user, I want to … • Which user? • What are their motivations? • What is their incentive? • What do they value? The user “user” is imaginary
  • 4. What is a persona? • Using Roles • Grouping users • Similar characteristics • Ignores uniqueness of the users • Personas • Specific case of characteristics
  • 5. Personas in Functional Testing – Without personas
  • 6. Personas in Functional Testing – With personas
  • 7. Exercise • Persona for Generator • Persona for Workflow
  • 9. • Users are important • Users are unique • Roles can help group users • Persona’s go beyond roles • Using personas help teams step into the user’s shoes and understand their value proposition • Personas help simplify functional tests Summary

Editor's Notes

  • #8: Persona for generator - Client -- PM level understanding of the generator -- Knows the input - Fake BA #1 -- Technically adept -- Familiar with the tools -- Strong analytical skills -- Access to business units