Why and How To Setup a Facebook Page for Your Business
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This document is a step-by-step guide by Victoria Carrington on setting up a Facebook business page. It emphasizes the benefits of Facebook for business, including community building, easy advertising, and its large user base. The document provides initial setup steps and suggestions for optimizing the page, encouraging readers to learn more about enhancing their social media strategies.
Why and How To Setup a Facebook Page for Your Business
- 1. SET UP YOUR BUSINESS PAGE ON FACEBOOK START LEARNING HOW TODAY WITH VICTORIA The Basics: Why and How to Create a Facebook Business Page By Victoria Carrington Step-by-Step Social Media
- 2. Welcome to Victoria’s Facebook Page Quick Set-Up Guide! Get ready to take some notes Focus on finding actionable steps that you can do NOW Have a fun, enthusiastic attitude about what a Facebook Page will do for your business. Let's go!
- 3. Why Facebook Pages? Good for your business reputation Easy to set up Fun to tweak and optimize Simple to change and test On all the time Familiar to most in any audience Gateway to inexpensive, targeted advertising Builds a community of like-minded people Easy for visitors to share-promotes viral marketing Mobile-friendly for casual check-ins Establish yourself as an authority
- 4. Statistics About Facebook Usage 829 million daily active users on average in June 2014 654 million mobile daily active users on average in June 2014 1.32 billion monthly active users as of June 30, 2014 1.07 billion mobile monthly active users as of June 30, 2014
- 5. How will having a Facebook Page help spread the word about your business or product? When someone likes your Page, your posts may be seen in their News Feed. These posts can be shared. When someone interacts with your posts by liking or commenting, that activity may also be shared with their Facebook friends. Once you have a Facebook Page, you can begin targeted paid advertising either to only those who like your Page or more.
- 6. Setting Up A Facebook Page- Initial Steps Overview Create a personal profile If you do not have one On the left side of Your home page, scroll to "PAGES" or simply visit any Facebook Page and you will see the option "Create a Page". Click on "Create Page". Choose the appropriate category for your Page. Further refine your category in the drop down menu. Name your Page. Click "Get Started".
- 7. Choose Your Type Of Page
- 8. Refine the Category and Name Your Page
- 9. Add a Description Using Quality Keywords
- 10. Add Page To Favorites For Easier Management
- 11. Begin Advertising Now or Skip
- 12. Here Is Your Page! IN THE NEXT GUIDE, LEARN HOW TO PERSONALIZE AND SHARE YOUR PAGE TO MAKE IT GREAT!
- 13. Describing Your Page- Review Describe your Page using relevant keywords. Add your website or social media link. Indicate if your Page is a real brand. Add a profile picture. Keep it simple. Click 'Add to Favorites" so you can easily access your Page from your personal profile home page. I would advise skipping purchasing ads at this time although that is the next step listed. Wait until you have optimized your Page. That's it! You have a nice, shiny new Facebook Page!
- 14. GET THE HELP YOU NEED! VISIT STEP-BY-STEP SOCIAL MEDIA TO LEARN HOW TO OPTIMIZE YOUR SOCIAL MEDIA STRATEGY TO MEET YOUR CORE GOALS.
- 15. KEEP IN TOUCH: FOLLOW VICTORIA CARRINGTON ON FACEBOOK, TWITTER, PINTEREST AND YOUTUBE
- 16. THANK YOU! --FROM VICTORIA CARRINGTON