Administrators can use blogging to share news and events at their schools, monitor progress on projects, and alert the community to important updates. Blogging also allows administrators to build community by facilitating interactive discussions, share thoughts to gain feedback, and strengthen their school's brand to attract families. Key benefits include easily communicating special events, awards, classroom activities, menus, deadlines, construction updates, new programs or staff, and event cancellations to stakeholders through an engaging format.