why give presentations?
Download as PPTX, PDF0 likes233 views
This document discusses essential ingredients for an effective presentation. It emphasizes that understanding the audience is most important. The presenter should research the audience to understand their needs, knowledge level, potential questions, and how to engage them. The presentation itself should be tailored based on this audience research by considering the objective, content, visual aids, and how the information will be received and remembered. Preparing for the presentation involves rehearsing, handling technology and questions, and getting feedback.
why give presentations?
- 1. Introduction to Presentation Skills for Professionals Why Give Presentations?
- 2. ESSENTIAL INGREDIENTS OF A PRESENTATION THE AUDIENCE: MOST IMPORTANT Why are they there? What do they want from the presentation? How do they listen? What will they remember? What will turn them on or off, make them comfortable or uncomfortable? What language do they speak? How much do they know? What questions will they ask? What will they find hard to listen to? What are their business needs? How do you find out about them? Can you analyze their response? What might make them hostile? How will you get feedback from them?
- 3. ESSENTIAL INGREDIENTS OF A PRESENTATION YOU – THE PRESENTER Why are you there? What do you want to achieve? What do you look like, what do you sound like? What will you do about nerves? How will you rehearse? How will you remember what to say? What is charisma? How will you handle questions? What will you do if they are hostile? How will you keep your energy up? If you are being interviewed, how will you handle this? Do you need a Chairman or Master of Ceremonies? How will you introduce yourself? Is there an efficient way of handling the technology?
- 4. ESSENTIAL INGREDIENTS OF A PRESENTATION THE PRESENTATION ITSELF Why are they there? Why are you there? What is it trying to achieve? What is it about? What are its limits? What visuals or handouts will be needed What technology is available? How long should it be? Will it need following up? How will the information it contains be remembered? Which parts will be difficult or hard to understand? How will the script be prepared? What about the location and staging?
- 6. GOOD AND POOR REASONS FOR GIVING A PRESENTATION
- 7. FACTORS TO CONSIDER BEFORE SPENDING TIME PRESENTATION PREPARATION Is there a better way of getting this information across? Could I use email, a written report, a short meeting, a conference call or another method? Have I got all the information I need? How much will this presentation cost and is it cost- effective? What is this presentation for? What will the audience do, think and feel after they have heard the presentation?
- 9. PREPPING FOR THE PRESENTATION When does the presentation begin? When you step onto the stage and start to speak? Or is there anything you can do to predispose the audience to listen actively and positively? Take this scenario. You are a wheelchair-bound consultant at a major London hospital. You have been asked (by your boss) to attend a conference at the London headquarters of a major drug manufacturer, WHICH You have never visited. The presentation he wants you to attend is at 10 am on Monday 13 October. Your field of interest is rheumatology. You know that this manufacturer has developed a drug that can successfully treat arthritis. What else do you need to know?
- 10. Questions in your mind???????????? What is the address exactly? Whereabouts in the building will the presentation take place? Does your enterprise have a contact there? What is their phone number and e-mail address? How can you get there and how long will it take? What about parking? What about disabled access? How long will the presentation last? Will there be time for questions? Are there any other presentations taking place with this one? Is there an agenda? Who else will be attending? What is the presentation about – exactly? Who will be speaking and what are their credentials? What will you gain from this presentation? Will lunch and refreshments be provided and is there a vegetarian option?
- 11. THE DELEGATE’S KIT SAMPLE A carefully prepared delegate’s kit will allay any pre- attendance concerns that the attendees may have and should predispose them to think positively about what they are going to listen to. There are other things that help with this too: name tags for the delegates and speakers; name plates for the speakers on the platform; a seating plan (if appropriate); water and mints; seating plans for lunch; clear signage for the conference room, coffee break room, rest rooms and restaurant; paper and pens for each delegate.
- 13. BOOKING VENUES What are the charges or cost per delegate? Where can you get information on prices and/or an estimate? How well equipped are the conference rooms? What are the settings like in the conference rooms? The conference room should be laid out in an appropriate style – theatre, classroom, board room, café, etc.
- 14. BOOKING VENUES Is it possible to have a working lunch? Is advance notice necessary? What capacity is the conference room? Where is the conference room located? Do they have a location map? What are the parking facilities? How far is the venue from public transport? What kind of food is on offer? Are special diets also available?
- 15. BOOKING VENUES Is secretarial help provided? Are there any facilities for those with disabilities? What facilities are there for the organizer? Will they provide you with a welcome desk, phone line and computer/internet modem line? Will there be a manned reception desk and how will people register? Do mobile phones work in the venue? Can they provide overnight rooms for the conference organizer and the first speakers?
- 16. GREETING THE DELEGATES There is a comforting ritual that happens when people greet each other. It’s a natural pattern – we do it almost instinctively and it clearly signals that we are pleased to see our visitors and that we welcome them. It’s our way of easing the passage between arriving as a ‘stranger’, i.e. someone invited onto another person’s ground, to feeling included in what is going to happen there.
- 18. GREETING THE DELEGATES If done well, it is the start of a successful relationship because it makes our visitors feel special. If done badly or left out it makes the ‘stranger’uncomfortable and often hostile.
- 19. RESEARCHING YOUR AUDIENCE The more you know about your audience, the more relevant and interesting your presentation will be. Not knowing your audience is lethal. How can you engage people, if you don’t have a clue what really interests them? But how can you find out? Where do you start?
- 20. RESEARCHING YOUR AUDIENCE Having analysed the whole audience and researched its background, you now need to find out as much as you can about the individuals in your audience. Obviously with a large audience (over 50) it would be difficult to research every member, so you need to pick a representative few. Then you may use a questionnaire: What particularly interests you about __________? What experience do you have of ____________________? What problems have you had with ___________? Have you had a great success with __________? Do you have any questions you want to ask?
- 21. RESEARCHING YOUR AUDIENCE There will also be times when you make a presentation to people you know well. Life is a great deal easier in this case because you can email them or speak to them directly or over the phone and find out exactly what they want and need to hear.
- 22. RESEARCHING YOUR AUDIENCE The more you know about your audience the better. There are many, many sources of information: trade journals company websites professional societies professional publications news stories Colleagues Friends the individuals in the audience themselves All the information you gather will help you to tailor your presentation to their needs. Don’t be blinkered by your own field of expertise – you need as full a background as possible, and remember that events in the outside world will also influence the success of your presentation.