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Why Headless WordPress is the Future of Digital Experiences - Jason Cohen
Why Headless WordPress is the Future
of Digital Experiences
Founder and CTO
WP Engine
@asmartbear
Jason Cohen
3
The Headless Future is Now.
64%
of enterprises are currently using headless
4
5
6
Developers are leading the Headless charge for modern tools,
CMS future-proofing, increased performance and security.
Freedom to work with
any modern framework
Enhanced security and
reliability
Speeds up to 10x faster
than traditional
WordPress
Ability to redesign without
reimplementing
SOURCE: StackOverflow 2020 survey
According to a 2020
StackOverflow survey of
65,000 developers, #2 is
Typescript. (JavaScript with
extensions)
8
Marketers are moving to headless for site speed, enhanced
personalization and simplified publishing across channels &
devices.
Personalized, interactive
applications
Dramatic performance
gains
Omni-channel
experiences
9
Personalization
converts.
Before
10
+25%
Click-through rate increase
+$3m
Additional revenue
After
11
11x
Conversion
increase
12
Introducing Atlas.
Dynamic Experiences Absurd Speed Publisher Autonomy
The complete Headless WordPress platform for absurdly fast
dynamic sites.
The Paradox of Choice
14
15
Headless WordPress CMS
Atlas Node Engine
Modern Framework Optionality
Atlas.
The
complete
headless
stack.
16
• Developer choice of JavaScript framework —
React, Angular, Vue.js or any other
• Multiple server-side environments
• Auto-deployments from GitHub branches
• CLI Tools
• Robust API
• Both static and dynamic headless
architectures
• 100% scriptable command-line
Modern headless architecture and framework optionality.
Dynamic vs. Static
18
Traditional WordPress architecture.
19
Headless WordPress architecture.
20
Static architecture — the fastest.
(“Jamstack,” e.g. Gatsby, Strattic)
21
SSR architecture — the most capable.
(Server-Side Rendering)
22
• Global managed Node.JS hosting drives
extraordinary speed, up to 10X faster
than traditional WordPress
• Powerful static CDN
• Proprietary acceleration technology
• Auto-scaling and auto-healing
infrastructure
Dynamic at the speed of static with Atlas Node Engine.
23
WP Engine is the fastest platform on WordPress.
SOURCE: CRuX Report (1/1/20 - 6/1/20)
24
Atlas — SSR + WordPress as fast as static.
WP Engine
Vercel
Fast
(<200ms)
Average
(>200ms + <1s )
Slow
(>1s )
31% 46% 23%
20%
49%
31%
Netlify 17%
53%
30%
SOURCE: CRuX Report (Aug 2020)
WordPress, Sans Head
26
WordPress empowers the publisher.
Core CMS
Plugins
Themes
Community
27
WordPress in a headless world.
Core CMS
Plugins
Themes
Community
Themes
28
Our mission is to make WordPress the #1 headless CMS in the
world.
1. Fix what breaks when
WordPress loses its head
2. Bring the #1 CMS
publishing prowess to
Headless
29
Grab the open-source: developers.wpengine.com
30
Our mission is to make WordPress the #1 headless CMS in the
world.
1. Fix what breaks when
WordPress loses its head
2. Bring the #1 CMS
publishing prowess to
Headless
Our mission is to make WordPress the #1 headless CMS in the
world.
Jason Bahl, Creator of WPGraphQL
and Principal Engineer, WP Engine
https://wds.ai/Next-js-Starter
32
33
INDUSTRY PANEL:
Navigating The Risks To Reap
The Rewards of Headless
WordPress
Phil Crumm, 10UP, Jason Bahl, WPGraphQL,
Matt Landers, WP Engine, Annan Patel,
WP Engine
1:10 PM - 1:45 PM CST
HEADLESS DEMO:
Getting Started with
Headless (Without Losing
Your Mind)
Matt Landers, Head of Dev Rel at WP Engine
1:50 PM - 2:25 PM CST
Thank you.
Request a free dev account and take Atlas for a spin
https://wpengine.com/atlas
The complete Headless
WordPress platform for absurdly
fast dynamic sites.
.

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Why Headless WordPress is the Future of Digital Experiences - Jason Cohen

  • 2. Why Headless WordPress is the Future of Digital Experiences Founder and CTO WP Engine @asmartbear Jason Cohen
  • 3. 3 The Headless Future is Now. 64% of enterprises are currently using headless
  • 4. 4
  • 5. 5
  • 6. 6 Developers are leading the Headless charge for modern tools, CMS future-proofing, increased performance and security. Freedom to work with any modern framework Enhanced security and reliability Speeds up to 10x faster than traditional WordPress Ability to redesign without reimplementing
  • 7. SOURCE: StackOverflow 2020 survey According to a 2020 StackOverflow survey of 65,000 developers, #2 is Typescript. (JavaScript with extensions)
  • 8. 8 Marketers are moving to headless for site speed, enhanced personalization and simplified publishing across channels & devices. Personalized, interactive applications Dramatic performance gains Omni-channel experiences
  • 12. 12 Introducing Atlas. Dynamic Experiences Absurd Speed Publisher Autonomy The complete Headless WordPress platform for absurdly fast dynamic sites.
  • 13. The Paradox of Choice
  • 14. 14
  • 15. 15 Headless WordPress CMS Atlas Node Engine Modern Framework Optionality Atlas. The complete headless stack.
  • 16. 16 • Developer choice of JavaScript framework — React, Angular, Vue.js or any other • Multiple server-side environments • Auto-deployments from GitHub branches • CLI Tools • Robust API • Both static and dynamic headless architectures • 100% scriptable command-line Modern headless architecture and framework optionality.
  • 20. 20 Static architecture — the fastest. (“Jamstack,” e.g. Gatsby, Strattic)
  • 21. 21 SSR architecture — the most capable. (Server-Side Rendering)
  • 22. 22 • Global managed Node.JS hosting drives extraordinary speed, up to 10X faster than traditional WordPress • Powerful static CDN • Proprietary acceleration technology • Auto-scaling and auto-healing infrastructure Dynamic at the speed of static with Atlas Node Engine.
  • 23. 23 WP Engine is the fastest platform on WordPress. SOURCE: CRuX Report (1/1/20 - 6/1/20)
  • 24. 24 Atlas — SSR + WordPress as fast as static. WP Engine Vercel Fast (<200ms) Average (>200ms + <1s ) Slow (>1s ) 31% 46% 23% 20% 49% 31% Netlify 17% 53% 30% SOURCE: CRuX Report (Aug 2020)
  • 26. 26 WordPress empowers the publisher. Core CMS Plugins Themes Community
  • 27. 27 WordPress in a headless world. Core CMS Plugins Themes Community Themes
  • 28. 28 Our mission is to make WordPress the #1 headless CMS in the world. 1. Fix what breaks when WordPress loses its head 2. Bring the #1 CMS publishing prowess to Headless
  • 29. 29 Grab the open-source: developers.wpengine.com
  • 30. 30 Our mission is to make WordPress the #1 headless CMS in the world. 1. Fix what breaks when WordPress loses its head 2. Bring the #1 CMS publishing prowess to Headless
  • 31. Our mission is to make WordPress the #1 headless CMS in the world. Jason Bahl, Creator of WPGraphQL and Principal Engineer, WP Engine https://wds.ai/Next-js-Starter
  • 32. 32
  • 33. 33 INDUSTRY PANEL: Navigating The Risks To Reap The Rewards of Headless WordPress Phil Crumm, 10UP, Jason Bahl, WPGraphQL, Matt Landers, WP Engine, Annan Patel, WP Engine 1:10 PM - 1:45 PM CST HEADLESS DEMO: Getting Started with Headless (Without Losing Your Mind) Matt Landers, Head of Dev Rel at WP Engine 1:50 PM - 2:25 PM CST Thank you. Request a free dev account and take Atlas for a spin https://wpengine.com/atlas The complete Headless WordPress platform for absurdly fast dynamic sites. .