Why mobile in 2013
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The document discusses the significance of mobile technology in 2013, highlighting that 57% of professionals used smartphones or tablets as their primary computing devices. It forecasts a substantial increase in the 'mobile only' internet population from 14 million in 2010 to 788 million by 2015 and emphasizes that mobile will account for 64% of online spending by that year. Andy Shaw warns that businesses need to adopt mobile strategies immediately to avoid falling behind.
Why mobile in 2013
- 1. Why Mobile in 2013? Andy Shaw, CEO
- 2. Why Mobile in 2013? The world in context "Put your 6.9 Billion People 5.2 Billion Mobiles best people 1.6 Billion TV's on mobile." 1.2 Billion PC's Eric Schmidt 1.0 Billion Cars ex-CEO Google Source: Mobile Marketing Association
- 3. Why Mobile in 2013? Significant in 2012 "Put your 57% of professionals reported that a best people smartphone or tablet on mobile." was their primary Eric Schmidt computing device. ex-CEO Google source: econsultancy
- 4. Why Mobile in 2013? Mobile Futures "Put your The 'mobile only' internet population will best people grow from: on mobile." 14 million in 2010 to Eric Schmidt 788 million in 2015 ex-CEO Google source: IAB
- 5. Why Mobile in 2013? Mobile Futures "Put your Today mobile is 15% of online spend. best people In 2015 it is projected on mobile." to be 64% Eric Schmidt ex-CEO Google source: econsultancy
- 6. Current 'TOP' Trends Mobile Platforms Action after email/sms 1. Mobile Web 1. Visit website for info 2. Mobile Apps 2. Visit website to 3. Mobile Messaging purchase 4. Mobile Advertising 3. Purchase in-store 5. Mobile Search 4. Recommend to others source: econsultancy source: econsultancy
- 7. Current 'TOP' Trends Mobile Advertising Mobile Advertising Goals Delivery Method 1. Brand Awareness 1. Mobile Browser 2. Drive Traffic 2. SMS 3. Join, download or 3. Email purchase 4. Download app 5. In game source: econsultancy source: econsultancy
- 8. Why Mobile in 2013? "If you don't start utilising mobile seriously "Put your in 2013, you'll be best people playing catch up next year." on mobile." Andy Shaw Eric Schmidt CEO, Wisetiger ex-CEO, Google If you'd like to know more about how Wisetiger can help, email us at mobile@wisetiger.co.uk or speak to your Account Manager.