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LECTURE L02
STATE OF TECHNOLOGY 2015
What was the biggest technological event in 2014?
REALLY, APPLE FANBOYS?!?! AGAIN?
Or maybe this?
New Technology 2015 L02 State of Technology
"so on point – it's shit-white-girls-say-meets-a-club-remix”
- Oliver Lukkett, theAudiance
What is it with this #Selfie?
New Technology 2015 L02 State of Technology
Selfie of the Year
New Technology 2015 L02 State of Technology
The Orignal Selfie?
New Technology 2015 L02 State of Technology
Best new Product of 2014
SELFIE STICK
Person of the Year in Google Search
New Technology 2015 L02 State of Technology
THE SMARTPHONE EATS THE WORLD
THE SMARTPHONE EATS THE WORLD
FOR THE FIRST 

TIME IN HISTORY
ACCESS TO TECHNOLOGY
IS FOR EVERYONE
THE SMARTPHONE EATS THE WORLD
4 billion people are buying new smartphones every two years
1.6 billion PCs every five years
Source: ITU, a16z, Benedict Evans slides
THE SMARTPHONE EATS THE WORLD
7.5 trillion SMS message sent each year globally
WhatsApp, an app that was built by a team of 

30 people and acquired by Facebook for $19 billion, 

processes 7.2 trillion messages a year.
Source: ITU, a16z, Benedict Evans slides
Source: ITU, a16z, Benedict Evans slides
GROWTH INTO THE BUBBLE
Source: ITU, a16z, Benedict Evans slides
GROWTH SINCE THE BUBBLE
Source: ITU, a16z, Benedict Evans slides
GROWTH SINCE THE BUBBLE
Source: ComScore Media, multiplatform & mobile metrix, Benedict Evans slides
MORE TIME IS SPENT IN APPS THEN THE TOTAL WEB
AND TECHNOLOGY CONSUMES US
New Technology 2015 L02 State of Technology
THE SMARTPHONE EATS THE WORLD
RESULT?
TRANSFORMATION OF
COMPANIES,
INDUSTRIES,

GOVERNMENTS…
Source: ITU, a16z, Benedict Evans slides
THE NEW NETWORK ECONOMY
20TH CENTURY SOCIETY WAS HIERARCHAL
Governments structure
Corporation structure and 

interaction of companies
Coordination cost is high
Responsibility and titles (and compensations) floats up,
speciality and knowledge down
21ST CENTURY SOCIETY BECOMES NETWORK
Software connects individuals
Coordination drops towards zero
Responsibility goes to the individuals and knowledge becomes

statistics in analytical software
21ST CENTURY SOCIETY BECOMES NETWORK
“Sharing economy”
Coordination cost is low

Rating systems replace inspections
Any business that is built around a hierarchy with high coordination cost,
will be crushed by a networked software solution with low coordination cost
Need a ride?
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
Need a to drive the car?
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
New a place to stay?
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
Middleman, gatekeepers and

inspectors are at risk
Consumers interact directly with
companies using apps
Consumers interact with each 

other using apps
This will result in a changed work market
21ST CENTURY SOCIETY BECOMES NETWORK
THE NEW JOB MARKET
NETWORK OF TASKS
Uber of X
Then X can be anything
Need to buy groceries, paint the wall, clean the house…?
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
New Technology 2015 L02 State of Technology
REDEFINITION OF JOBS
When the cost of coordination drops, the smaller the task can be
The X can now be a small chore, and still be beneficial to both
Will the job of the future be self employment with cloud based agents?
SOFTWARE RULES THE WORLD
THE COST MODEL IS CHANGING
SOFTWARE IS THE COORDINATOR
If the app is the magic wand the consumer uses to get his/her
wishes fulfilled, the software is the magic spell
Software connects consumer and worker/service
New services, impossible before, become possible
New Technology 2015 L02 State of Technology
SOFTWARE IS GOING ANYWHERE
With sensors becoming tiny they can be anywhere and in any product
Computer hardware becomes so small, software can go anywhere
We can even wear them
WEARABLES
New Technology 2015 L02 State of Technology
INTERNET OF THINGS
New Technology 2015 L02 State of Technology
So we begin 2015

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