Why mobile matters
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The document discusses new trends in the mobile marketplace. It notes that there are now over 4.6 billion wireless subscribers worldwide, with mobile data contributing 26% of the $1.1 trillion in total carrier revenues. Smartphones are becoming more popular, with 45 million users in the US. Mobiles allow for immediate access to information, location-specific content, and new forms of advertising like QR codes and mobile coupons. The mobile retail market is projected to reach $8 billion by 2012 and $12 billion by 2014. Apps have also driven growth, with over 200,000 available and games being the most popular category.
Why mobile matters
- 1. Why Mobile MattersNew Trends in the Mobile MarketplaceMarc NathanIABC HoustonMay 13, 2010
- 2. Mobiles are Pervasive4.6 billion wireless subscribers worldwide297 million wireless subscribers in the U.S.916 voice/136 SMS messages per monthMobile Data contributes 26 percent of$1.1 trillion ($220 billion) of all carrierrevenues worldwide.
- 6. 45m US Smartphone Users
- 10. Mobiles are NewMobile Coupon RedemptionSmart Poster FeesAdvertising ExpenditureMobile Retail Market $8 Billion by 2012$12 Billion by 2014
- 11. Cracking the Code(s)QR CodeUPCDatamatrixmTagTextPicturesHyperlinksContact Information
- 12. Mobiles are ImmediateAbility to change messageComparison shoppingMobile Coupons
- 16. 2”52”
- 17. Mobiles are Hyper Local
- 18. Mobiles are SpecificMobile Content UsageTotal U.S. 234m Age 13+Source: comScoreMobiLens
- 19. Mobiles are FunMost Popular App Categories1) Books 2) Games3) Entertainment 4) Education 5) Travel
- 22. Apps by the NumbersTotal Active Apps: 198,355Total Inactive Apps: 33,701Total Apps in US App Store: 232,056Number of Active Publishers: 38,928Current Average App Price: $3.09Current Average Game Price: $1.33Current Average Overall Price: $2.83Cost to Buy All Apps: $560,449.69
- 23. In ConclusionMobiles are NewMobiles are ImmediateMobiles are DirectMobiles are TextualMobiles are Hyper LocalMobiles are SpecificMobiles are FunMobiles are DistinctMobiles are Here to Stay
- 24. Thanks for your timeQ & AMarc Nathanmarc@chaione.com713-569-3703@marc1919http://www.slideshare.net/why-mobile-matters