Why Small Businesses Need a Website and Social Media Program
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The document discusses why small businesses need a website and social media presence. It notes that consumers are more demanding and connected through devices like smartphones. Both websites and social media can help with advertising, sales, referrals, and building loyalty at a low cost. A website acts as an online brochure and replacement for other advertising, while social media allows businesses to showcase their expertise, promote their brand, and get customer feedback and referrals. The document provides advice on starting a website and social media program.
Why Small Businesses Need a Website and Social Media Program
- 1. Why Small Businesses Need a Website and Social Media Program George Sloane MBA, MS
- 2. Social and Economic Changes • Competitive Intensity – More Competitors Vying for Your Customer’s Dollar – Big or Small-- The Other Guy Won’t Quit • Consumers More Demanding – Consumers Have High Expectations of Products and Services – Times are Tough, a Buyer’s Market Exists Right Now • People are Connected – Smart Phones and Tablets are Everywhere – People Use Them to Make Buying Decisions
- 3. Which Small Businesses? • Professionals – Doctors, Lawyers, CPAs • Tradesmen – Contractors, Plumbers, Electricians • Retailers • Restaurants • Service Providers It’s Not Just for Major Corporations!
- 4. Some Old Ways to Get Business • Selling – Personal – Outbound • Advertising – – – – Newspaper Broadcast Direct Mail Yellow Pages • Referrals – Happy customers – Word-of-Mouth
- 5. A New Approach? • What if One Tool Could Do All? – – – – Selling Advertising Referrals And More . . . • What if it was More Cost Effective? • What if This Program Worked 24/7?
- 6. Solution: Website and Social Media • Modern Website – – – – Photos and/or Videos Downloadable Files External Links Contact Interface • Social Media – – – – – – – Twitter Facebook Google+ YouTube Pinterest Vine LinkedIn
- 7. Why a Website? • A Modern Website Can: – Act as a Sales Brochure – Replace Advertising • Print Ads • Yellow Pages • Broadcast Media – Be a Destination for Connecting with Customers – Share Tips, Ideas, and Information – Make Sales 24/7 365 Days Per Year • Order Taking and Purchases • Seek or Provide Quotes – Be Affordable and Measurable
- 8. Why Social Media? • A Social Media Program Can: – – – – – Sell You and Your Product or Service Showcase Your Expertise Promote you Business, Product, or Service Build Your Customer’s Loyalty to You Allow Customers to Talk About Your Business • Referrals • Testimonials • Feedback – Brand Your Business, Product, or Service – Be Affordable and Measurable
- 9. How to Start? • • • • • • • Identify a Professional Team Determine Objectives Build the Website Setup Social Accounts Develop Content Implement Program Evaluate and Adjust
- 10. For More Information: • Need Help? Contact George Sloane: – – – – – Email: gsloane.business@gmail.com Website: AnalyticsDesignGuy.com Twitter: @TheRealGSloane Linked In: http://www.linkedin.com/pub/george-sloane/49/720/94a Google+: https://plus.google.com/106321626989410967132#1063216269894109 67132/posts – Facebook: https://www.facebook.com/george.sloane.56
- 11. Thank You. Why Small Businesses Need a Website and Social Media Program Copyright George Sloane All Rights Reserved