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CALL FOR A ENTREPRENEUR POLICY FOR KERALA: 
WHY STARTUPS FAIL 
IN KERALA
Entrepreneur | Think Tank 
Work with National & International brands @
2004 B.TECH 
2003 HIGHER 
SECONDARY 
@ 17 - CONDUCTED 
SALES TRAINING 
2005 - PART 
TIME JOB 
2009- FIRST 
COMPANY 
2010- SECOND 
COMPANY 
2011-THIRD 
COMPANY 
2014-ACQUIRED BY 
THE LINKS GROUPE
WHY I DESERVE TO TALK ABOUT THIS TOPIC
1. I FAILED TWICE WHILE SETTING UP TWO COMPANIES IN KERALA 
2. MY NEXT START UP WONT BE IN KERALA
LIFE OF AN ENTREPRENEUR IN A SINGLE FRAME 
It's like a man riding a lion. People think, " This guys's 
brave" . And he's thinking, ' How the hell did I get on a 
lion,and how do I keep from getting eaten?"
TRYING TO COPY SVAILLILCEOYN 
SILICON VALLEY IS PRETTY MUCH IMPOSSIBLE TO RECREATE 
AS AN INNOVATION ECO SYSTEM, ITS ALSO NO LONGER THE 
ONLY GLOBAL PARADIGM FOR INNOVATION 
-HARVARD BUSINESS REVIEW
SILICON VALLEY WAS NAMED SO BECAUSE OF THE PRODUCTION OF 
SILICON CHIPS IN THE REGION DURING EARLY YEARS BUT TODAY SILICON 
CHIP FABRICATION IS NO LONGER VALLEY'S STRENGTH. 
INSTEAD,THE VALLEY HAS SPECIALIZED IN BEING A GLOBAL SOURCE OF 
INNOVATIVE IDEAS. 
THE PRODUCTION IS FRAGMENTED GLOBALLY & IT MEANS COUNTRIES/ 
STATES NO LONGER HAVE TO BE SLAVES TO A FOREIGN ECONOMIC MODEL.
FIRST, FIGURE OUT WHICH PHASE OF INNOVATION WE WANT ? 
INVENTION ? PRODUCTION ? 
TWEAK THE POLICIES & INVESTMENT TO MATCH THE SAME.AND NO,SENDING 
GROUPS TO SILICON VALLEY IS NOT GOING TO GET US ANYWHERE
AND THEN AGAIN IF WE NEED TO STUDY A MODEL , 
LOOK AT ISRAEL 
Israel has the highest density of tech start-ups in the world. More importantly, these 
start-ups attract more venture capital dollars per person than any country — 2.5 
times the U.S., 30 times Europe, 80 times India, and 300 times China. Israel has more 
companies on the tech-oriented NASDAQ than any country outside the U.S., more 
than all of Europe, Japan, Korea, India, and China combined. But it’s not just about 
start-ups. Scratch almost any major tech company — Intel, Microsoft, Google, 
Cisco, Motorola, and so on — and you will find that Israeli talent and technology play 
a major role in keeping these multinational companies on the cutting edge.
LACK OF EXPOSURE
STARTING EARLY IS A KEY FACTOR THAT DECIDES THE SUCCESS OR 
FAILURE FOR ENTREPRENEURS. 
THE BROILER CHICKEN SYNDROME: IN KERALA, AN AVERAGE 20 YEAR IS 
STILL DEPENDENT ON HIS/HER PARENTS 
TAKE ANY SUCCESS STORIES HERE OR ABROAD
ENTREPRENEURS LACK THE REQUIRED SKILL SET WHICH CANNOT BE 
FILLED IN BY CONVENTIONAL TRAINING METHODS 
ENTREPRENEURSHIP CANNOT BE TAUGHT/TRAINED
VISION OF SCALABILITY 
50 MILLION NEW BUSINESS STARTED GLOBALLY LAST YEAR. 
MOST OF THEM FAILED. BECAUSE STARTING UP IS EASIER 
THAN EVER BUT SCALING ISNT .
KERLITES DONT UNDERSTAND SCALE AND THATS A HUGE PROBLEM 
THANKFULLY THE SOLUTION LIES AT OUR HOMES, FOR INSTANCE LOOK AT 
MY VERSION OF THE SOLUTION
WE NEED A BODY THAT LOOKS AT 
YOUR STARTUP IDEA LIKE HOW MY 
MOM IS LOOKING AT THAT BANANA 
FRESH CREAM & ASKS THE RIGHT SET 
OF QUESTIONS THAT ASSESS YOUR 
IDEA'S SCALABILITY 
MY MOM
ACCESS TO FUNDS 
COME WITH A BERKSHIRE HATHAWAY 
MENTALITY - NOT A GORDON GECKO BUILT TO 
FLIPKART MINDSET 
-HARVARD BUSINESS REVIEW
TARGET & COKE ARE SETTING UP TECH INCUBATORS IN INDIA 
KERALA CORPORATES SHOULD COME FORWARD AND BE A PART OF THE 
ECO SYSTEM ,NOT AS A CSR BUT TO KEEP THEIR CORE BUSINESS MOVING 
WITH TIME 
THERE IS NO SUCH THING AS A TECH COMPANY ANY MORE.BUT THE 
COROLLARY TO THAT IS THAT EVERY COMPANY IS A TECH COMPANY OR IT 
BETTER BE IF IT WANTS TO SURVIVE.
DENIAL OF THE INDIGENOUS 
COME WITH A BERKSHIRE HATHAWAY 
MENTALITY - NOT A GORDON GECKO BUILT TO 
FLIPKART MINDSET 
-HARVARD BUSINESS REVIEW
DURING MY VISITS TO DUBLIN, I SAW THIS PRODUCT BEING SOLD AT €6 
PER BOTTLE AT ALMOST ALL SUPER MARKETS. 
WE ARE NOT TALKING JUST ABOUT KERLITES BUT THIS PRODUCT IS QUITE 
A BIG DEAL FOR EVERY HEALTH CONSCIOUS PERSON IN EUROPE.
MEET KIRAN KUMAR FROM PALGHAT WHO HAS BEEN WORKING ON A 
SIMILAR VENTURE FOR PAST 3 YEARS & STILL NOT STARTED PRODUCTION 
A NODAL AGENCY TO ASSIST HIS BUSINESS AND ACTIVE 
SUPPORT FROM CORPORATE KERALA WOULD HAVE MADE A 
DIFFERENCE.
CAN OUR KUDAMBASREE OR CHOIR PRODUCTS GET 
ITS DESERVED PLACE ? 
GOVERNMENT ALONE CANNOT DO EVERYTHING, CORPORATES 
NEED TO STEP IN. 
THE TATA - OKHAI STORY IS ONE OF CASE STUDIES IN THIS 
SEGMENT
ACCESS TO TALENT 
NO GOOD CXO TENDS TO JOIN A STARTUP TILL 
ITS THIRD YEAR AND SECOND ROUND OF 
FUNDING 
-HARVARD BUSINESS REVIEW
THE BIGGEST EVIL - CAMPUS PLACEMENTS. 
THE NEXT BIG EVIL - THE AUNTY THAT ASKS YOU WHERE YOU 
GOT PLACED 
THE GREATEST EVIL - THE COLLEGES WHO PROJECT PLACEMENTS AS THE 
HOLY GRAIL
IT TOOK ME 3 YEARS TO START ATTRACTING INDUSTRY TALENT
PUBLIC POLICY 
BREAK THE US MODEL. LIKE MOST IMPORTED 
PROCESSES, ITS NOT RIGHT FOR THE REST OF 
THE WORLD 
-MAHESH MURTHY, VC, 
ENTREPRENEUR
MEET RENJITH , MY STREET SMART FRIEND FROM COLLEGE WHO NOW 
RUNS HIS OWN EVENT COMPANY. 
M.I.C.E WAS HIS KEY REVENUE STREAM & THANKS TO RECENT 
GOVERNMENT STAND ON ALCOHOL , HE IS NEARLY BANKRUPT AS ALL 
EVENTS/CONFERENCES ARE SHIFTING TO GOA OR ELSEWHERE
WHAT IS COMMON TO THESE 3 STARTUPS ?
WHAT GOOD ARE THESE NUMBERS IF THEY WILL NOT BE BASED IN 
KERALA ?
Why Startups Fail in Kerala
THE PEOPLE WHO MADE THAT POLICY SHOULD HAVE A LOOK AT THRSE 
NUMBERS BEFORE SETTING UP A " VISION " STATEMENT
Why Startups Fail in Kerala
GOVERNMENT ALONE 
CANNOT MAKE KERALA A STARTUP FRIENDLY 
DESTINATION 
CONCLUSION
SSOOLLUUTTIIOONN THE 4 POINT SOLUTION
EDUCATION ENTREPRENEURSHIP SHOULD BE PROMOTED AS A CAREER AT A 
SCHOOL LEVEL. MORE THAN SKILL SET TRAINING , INTERACTIONS & 
LIVE PROJECTS MUST BE PROMOTED AT SCHOOL LEVEL. 
#1
SINGLE WINDOW A PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET 
IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION 
LEVEL OF POLICY. 
#2
STATE E CELL A PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET 
IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION 
LEVEL OF POLICY. 
#3
CORPORATE LEAD KERALA BASED COMPANIES NEED TO STEP THEIR FOOT IN 
#4
AACCTTIIOONN 
PPLLAANN
#BUILTINKERALA A CONSORTIUM OR GROUP OF COMPANIES FROM KERALA WHICH STEERS 
THE STARTUP ECO SYSTEM IN THE STATE WITH GOVT. SUPPORT 
PARTNERING STARTUPS IS A STRATEGY , NOT AN EXPERIMENT 
-DAVID BUTLER,COCA COLA
#BUILTINKERALA INSTEAD OF A MADE IN KERALA COFFEE TABLE BOOK , CREATE A 
GROUP OF COMPANIES/PRODUCTS THAT ARE ORIGINATED FROM 
KERALA WHICH SUPPORTS THE ECO SYSTEM WITH 
• APPRENTICE PROGRAM 
• DISTRIBUTION & CUSTOMER NETWORK 
• MENTORSHIP 
• SCALABILITY 
• FUNDING 
• CO BRANDING
WE COULD BE SLAVES OF OUR 
100% BUILTINKERALA 
RELIGION OR CULTURE OR 
PROBLEMS OR EGOS 
OR 
WE COULD MAKE 
OUR HOMELAND A REAL 
GOD'S OWN COUNTRY

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Why Startups Fail in Kerala

  • 1. CALL FOR A ENTREPRENEUR POLICY FOR KERALA: WHY STARTUPS FAIL IN KERALA
  • 2. Entrepreneur | Think Tank Work with National & International brands @
  • 3. 2004 B.TECH 2003 HIGHER SECONDARY @ 17 - CONDUCTED SALES TRAINING 2005 - PART TIME JOB 2009- FIRST COMPANY 2010- SECOND COMPANY 2011-THIRD COMPANY 2014-ACQUIRED BY THE LINKS GROUPE
  • 4. WHY I DESERVE TO TALK ABOUT THIS TOPIC
  • 5. 1. I FAILED TWICE WHILE SETTING UP TWO COMPANIES IN KERALA 2. MY NEXT START UP WONT BE IN KERALA
  • 6. LIFE OF AN ENTREPRENEUR IN A SINGLE FRAME It's like a man riding a lion. People think, " This guys's brave" . And he's thinking, ' How the hell did I get on a lion,and how do I keep from getting eaten?"
  • 7. TRYING TO COPY SVAILLILCEOYN SILICON VALLEY IS PRETTY MUCH IMPOSSIBLE TO RECREATE AS AN INNOVATION ECO SYSTEM, ITS ALSO NO LONGER THE ONLY GLOBAL PARADIGM FOR INNOVATION -HARVARD BUSINESS REVIEW
  • 8. SILICON VALLEY WAS NAMED SO BECAUSE OF THE PRODUCTION OF SILICON CHIPS IN THE REGION DURING EARLY YEARS BUT TODAY SILICON CHIP FABRICATION IS NO LONGER VALLEY'S STRENGTH. INSTEAD,THE VALLEY HAS SPECIALIZED IN BEING A GLOBAL SOURCE OF INNOVATIVE IDEAS. THE PRODUCTION IS FRAGMENTED GLOBALLY & IT MEANS COUNTRIES/ STATES NO LONGER HAVE TO BE SLAVES TO A FOREIGN ECONOMIC MODEL.
  • 9. FIRST, FIGURE OUT WHICH PHASE OF INNOVATION WE WANT ? INVENTION ? PRODUCTION ? TWEAK THE POLICIES & INVESTMENT TO MATCH THE SAME.AND NO,SENDING GROUPS TO SILICON VALLEY IS NOT GOING TO GET US ANYWHERE
  • 10. AND THEN AGAIN IF WE NEED TO STUDY A MODEL , LOOK AT ISRAEL Israel has the highest density of tech start-ups in the world. More importantly, these start-ups attract more venture capital dollars per person than any country — 2.5 times the U.S., 30 times Europe, 80 times India, and 300 times China. Israel has more companies on the tech-oriented NASDAQ than any country outside the U.S., more than all of Europe, Japan, Korea, India, and China combined. But it’s not just about start-ups. Scratch almost any major tech company — Intel, Microsoft, Google, Cisco, Motorola, and so on — and you will find that Israeli talent and technology play a major role in keeping these multinational companies on the cutting edge.
  • 12. STARTING EARLY IS A KEY FACTOR THAT DECIDES THE SUCCESS OR FAILURE FOR ENTREPRENEURS. THE BROILER CHICKEN SYNDROME: IN KERALA, AN AVERAGE 20 YEAR IS STILL DEPENDENT ON HIS/HER PARENTS TAKE ANY SUCCESS STORIES HERE OR ABROAD
  • 13. ENTREPRENEURS LACK THE REQUIRED SKILL SET WHICH CANNOT BE FILLED IN BY CONVENTIONAL TRAINING METHODS ENTREPRENEURSHIP CANNOT BE TAUGHT/TRAINED
  • 14. VISION OF SCALABILITY 50 MILLION NEW BUSINESS STARTED GLOBALLY LAST YEAR. MOST OF THEM FAILED. BECAUSE STARTING UP IS EASIER THAN EVER BUT SCALING ISNT .
  • 15. KERLITES DONT UNDERSTAND SCALE AND THATS A HUGE PROBLEM THANKFULLY THE SOLUTION LIES AT OUR HOMES, FOR INSTANCE LOOK AT MY VERSION OF THE SOLUTION
  • 16. WE NEED A BODY THAT LOOKS AT YOUR STARTUP IDEA LIKE HOW MY MOM IS LOOKING AT THAT BANANA FRESH CREAM & ASKS THE RIGHT SET OF QUESTIONS THAT ASSESS YOUR IDEA'S SCALABILITY MY MOM
  • 17. ACCESS TO FUNDS COME WITH A BERKSHIRE HATHAWAY MENTALITY - NOT A GORDON GECKO BUILT TO FLIPKART MINDSET -HARVARD BUSINESS REVIEW
  • 18. TARGET & COKE ARE SETTING UP TECH INCUBATORS IN INDIA KERALA CORPORATES SHOULD COME FORWARD AND BE A PART OF THE ECO SYSTEM ,NOT AS A CSR BUT TO KEEP THEIR CORE BUSINESS MOVING WITH TIME THERE IS NO SUCH THING AS A TECH COMPANY ANY MORE.BUT THE COROLLARY TO THAT IS THAT EVERY COMPANY IS A TECH COMPANY OR IT BETTER BE IF IT WANTS TO SURVIVE.
  • 19. DENIAL OF THE INDIGENOUS COME WITH A BERKSHIRE HATHAWAY MENTALITY - NOT A GORDON GECKO BUILT TO FLIPKART MINDSET -HARVARD BUSINESS REVIEW
  • 20. DURING MY VISITS TO DUBLIN, I SAW THIS PRODUCT BEING SOLD AT €6 PER BOTTLE AT ALMOST ALL SUPER MARKETS. WE ARE NOT TALKING JUST ABOUT KERLITES BUT THIS PRODUCT IS QUITE A BIG DEAL FOR EVERY HEALTH CONSCIOUS PERSON IN EUROPE.
  • 21. MEET KIRAN KUMAR FROM PALGHAT WHO HAS BEEN WORKING ON A SIMILAR VENTURE FOR PAST 3 YEARS & STILL NOT STARTED PRODUCTION A NODAL AGENCY TO ASSIST HIS BUSINESS AND ACTIVE SUPPORT FROM CORPORATE KERALA WOULD HAVE MADE A DIFFERENCE.
  • 22. CAN OUR KUDAMBASREE OR CHOIR PRODUCTS GET ITS DESERVED PLACE ? GOVERNMENT ALONE CANNOT DO EVERYTHING, CORPORATES NEED TO STEP IN. THE TATA - OKHAI STORY IS ONE OF CASE STUDIES IN THIS SEGMENT
  • 23. ACCESS TO TALENT NO GOOD CXO TENDS TO JOIN A STARTUP TILL ITS THIRD YEAR AND SECOND ROUND OF FUNDING -HARVARD BUSINESS REVIEW
  • 24. THE BIGGEST EVIL - CAMPUS PLACEMENTS. THE NEXT BIG EVIL - THE AUNTY THAT ASKS YOU WHERE YOU GOT PLACED THE GREATEST EVIL - THE COLLEGES WHO PROJECT PLACEMENTS AS THE HOLY GRAIL
  • 25. IT TOOK ME 3 YEARS TO START ATTRACTING INDUSTRY TALENT
  • 26. PUBLIC POLICY BREAK THE US MODEL. LIKE MOST IMPORTED PROCESSES, ITS NOT RIGHT FOR THE REST OF THE WORLD -MAHESH MURTHY, VC, ENTREPRENEUR
  • 27. MEET RENJITH , MY STREET SMART FRIEND FROM COLLEGE WHO NOW RUNS HIS OWN EVENT COMPANY. M.I.C.E WAS HIS KEY REVENUE STREAM & THANKS TO RECENT GOVERNMENT STAND ON ALCOHOL , HE IS NEARLY BANKRUPT AS ALL EVENTS/CONFERENCES ARE SHIFTING TO GOA OR ELSEWHERE
  • 28. WHAT IS COMMON TO THESE 3 STARTUPS ?
  • 29. WHAT GOOD ARE THESE NUMBERS IF THEY WILL NOT BE BASED IN KERALA ?
  • 31. THE PEOPLE WHO MADE THAT POLICY SHOULD HAVE A LOOK AT THRSE NUMBERS BEFORE SETTING UP A " VISION " STATEMENT
  • 33. GOVERNMENT ALONE CANNOT MAKE KERALA A STARTUP FRIENDLY DESTINATION CONCLUSION
  • 34. SSOOLLUUTTIIOONN THE 4 POINT SOLUTION
  • 35. EDUCATION ENTREPRENEURSHIP SHOULD BE PROMOTED AS A CAREER AT A SCHOOL LEVEL. MORE THAN SKILL SET TRAINING , INTERACTIONS & LIVE PROJECTS MUST BE PROMOTED AT SCHOOL LEVEL. #1
  • 36. SINGLE WINDOW A PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION LEVEL OF POLICY. #2
  • 37. STATE E CELL A PPP MODEL BODY/AGENCY THAT ENSURES THE 2500 CR BUDGET IS SPENT WELL & TRACKS THE SUCCESS AT IMPLEMENTATION LEVEL OF POLICY. #3
  • 38. CORPORATE LEAD KERALA BASED COMPANIES NEED TO STEP THEIR FOOT IN #4
  • 40. #BUILTINKERALA A CONSORTIUM OR GROUP OF COMPANIES FROM KERALA WHICH STEERS THE STARTUP ECO SYSTEM IN THE STATE WITH GOVT. SUPPORT PARTNERING STARTUPS IS A STRATEGY , NOT AN EXPERIMENT -DAVID BUTLER,COCA COLA
  • 41. #BUILTINKERALA INSTEAD OF A MADE IN KERALA COFFEE TABLE BOOK , CREATE A GROUP OF COMPANIES/PRODUCTS THAT ARE ORIGINATED FROM KERALA WHICH SUPPORTS THE ECO SYSTEM WITH • APPRENTICE PROGRAM • DISTRIBUTION & CUSTOMER NETWORK • MENTORSHIP • SCALABILITY • FUNDING • CO BRANDING
  • 42. WE COULD BE SLAVES OF OUR 100% BUILTINKERALA RELIGION OR CULTURE OR PROBLEMS OR EGOS OR WE COULD MAKE OUR HOMELAND A REAL GOD'S OWN COUNTRY