Why Uberflip
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The document discusses the challenges marketers face in creating personalized and engaging content experiences for buyers, emphasizing the need for organizations to evolve beyond generic and static content. It introduces Uberflip as a solution that enables the scaling and customization of content experiences across the entire buyer journey, enhancing control and engagement. The text also highlights multiple case studies demonstrating significant improvements in lead generation and conversions by utilizing Uberflip's capabilities.
Why Uberflip
- 1. 1
- 2. WE NOW LIVE IN THE NETFLIX ERA
- 3. But they still get thisBuyers expect this But, when it comes to content marketing… An engaging, tailored and intuitiveexperience A generic, staticand alphabetized experience
- 4. ORGANIZATIONS HAVEN’T EVOLVED Poor Buyer Experience Cumbersome Processes Lack of Personalization
- 5. 5 Marketers are under more pressure than ever before. BUT WE LACK INFRASTRUCTURE TO CREATE, TAILOR AND CONTROL CONTENT EXPERIENCES.
- 6. 6 THE STATUS QUO IS BROKEN
- 7. STAYING THE COURSE Limited abilityto optimize - sacrificingconversation and engagement PAINFUL PROCESSES NOT SCALABLE HOMOGENOUS EXPERIENCE LIMITED CONTENTROI Longredesigns, projectmanagement and IT bottlenecks Difficultto create multipleexperiencesfor other usecases. Spendingmajor dollarsto send peopleto thesame experience.
- 8. EVOLVE & ADAPT Gain thecontrol to manage and optimizeexperiences for your goals. BECOME AGILE SCALE YOUR CONTENT CUSTOMIZE EXPERIENCES GAIN CONTROL Movequicklyand avoid cumbersomeprocesses and bottlenecks. Leveragecontent marketingacrossthe entirebuyer journey. Tailor experiencesfor differentusecases,buyers and audiencesegments.
- 9. WHATDOES CONTENT LOOK LIKEAT SCALE? Resource Center Account-Based Marketing Campaigns & Microsites Knowledge Base Tailored Content Hub Account Management Prospecting & ABS Pipeline Acceleration
- 10. UBERFLIP FACILITATES THE CREATION OF TAILORED CONTENT EXPERIENCES ACROSS THE ENTIRE BUYER JOURNEY Starting with marketing and expanding to sales and customer success.
- 11. AGGREGATE CONTENT TO CREATE & SCALE EXPERIENCES THAT FUEL THE BUYER JOURNEY FOR BETTER CONTROL Video Social Blog eBooks & Whitepapers Tailor Convert Integrate Measure Resource Center Account-Based Marketing Campaigns & Microsites Knowledge Base Content Hub Sales Enablement Awareness Engagement Consideration Decision Advocacy HOW UBERFLIP WORKS
- 12. LET’S SEE UBERFLIP IN ACTION!
- 13. SCALE CONTENT WITH UBERFLIP Morecontrol so you streamlineprocess,be agileand scalecontent. CUSTOMIZATION OPTIMIZATIONINFRASTRUCTURE Tailor experiencesfor buyers, audiencesegmentsand other usecases. Optimizeeveryexperienceto align with your goalsand hit your targets.
- 14. CASE STUDIES
- 15. OPTIMIZED RESOURCE CENTER AND INCREASED CONVERSIONS BY 46% Justin Gonzalez, Senior Marketing Manager @ DoubleDutch
- 16. CREATED AN INTEGRATED EXPERIENCE USING UBERFLIP API + STANDALONE SOLUTION Eyo Sama, Consultant - Solution Architecture @ Cirque du Soleil
- 17. 7 EXPERIENCES LIVE. GENERATED 7000+ NET NEW LEADS WITH HOLIDAY CAMPAIGN Olivia Wang, Marketing Communication Manager @ Microsoft 7000+ LEADS!
- 18. Dayna Rothman, VP of Marketing @ EverString CREATES AND SENDS HIGHLY TARGETED STREAMS OF CONTENT FOR TARGET ACCOUNTS USING UBERFLIP + SHOUT
- 19. Jim D’Arcangelo, VP of Marketing @ Booker TRIPLED INBOUND LEAD VOLUME WHILE DECREASING CPL BY 71%
- 20. INCREASED MRR ATTRIBUTED TO CONTENT BY 56% Tom Snow, AnalystRelationsSpecialist@ Dyn
- 21. INCREASED LEAD CONVERSION BY 250% COMPARED TO TRADITIONAL LANDING PAGE
- 22. INCREASED LEAD CONVERSION BY 250% COMPARED TO TRADITIONAL LANDING PAGE
- 23. 23 METRICS
- 27. 27 BUILD vs. BUY
- 28. VP Marketing GraphicDesigner DemandGen Developer Marketing Mary BUILD VS. BUY: TRADITIONAL OPTIONS DON’T SET YOU UP FORSUCCESS Built In House Outsource to Agency
- 29. BUILD Timeto Launch 1 to 2 months 3 to 6 months Outcome Tailoredexperiencethat youcan control,manage andoptimize.Scalableacross thebuyer journey. Static, onedimensional experiencethatisdifficultto manageandnotscalable. Infrastructure Yes No Resources Content Marketer,Demand Gen Content Marketer,Demand Gen, Design, Front- end Dev,Back-end Dev, Project Manager Personalization Yes No Insights Yes Limited Sales Enablement Yes No Optimization Yes Limited OngoingSupport& Updates Yes Depends Uberflip sets marketers up with the infrastructure they need to control, personalize and scale content experiences for countless use cases.
- 30. About Uberflip Based inToronto,Canada 20+ Integrations 62 Employees INVESTORS Year founded:2012 Jay Baer Convince & Convert, NYT Best-Seller Ann Handley Chief Content Officer MarketingProfs Don Listwin Cisco, Openwave Gokul Rajaram Square, Facebook, Google Seth Lieberman SnapApp Jonathan Lister VP Sales,Marketing Solutions, LinkedIn 1300+ Customers
- 31. 31 Questions?
- 32. LearnMore About How Uberflip Works!