This document discusses 7 reasons why people fail: 1) Lack of persistence, as quitting is easier than continuing to try when facing problems. Winners persist and resist quitting. 2) Lack of conviction, as people without strong beliefs conform and lack courage. 3) Rationalizing failures with excuses rather than learning from mistakes. 4) Not learning from past mistakes and failures which can provide valuable lessons if one has the right attitude. 5) Lack of discipline, which is needed to stay focused and avoid distractions. 6) Poor self-esteem from lack of self-respect and constantly looking for external identity. 7) A fatalistic attitude where people believe their fate is predetermined rather than being in control of their