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www.citoolkit.com
Continuous Improvement Toolkit
Why-Why Diagram
WHY?
WHY?
www.citoolkit.com
Why-Why Diagram
2
5 Whys is most effective when used to solve simple
problems with a single root cause
It follows a path that is linear toward the root cause
PROBLEM
ROOT
CAUSE
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Why-Why Diagram
3
Oftentimes, a problem is the result of multiple causes
occurring together
PROBLEM
Each cause is the result of a further cause or multiple causes
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Why-Why Diagram
4
Each time you ask why, there might be more than one answer
In other words, a problem may have different potential root causes
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Why-Why Diagram
5
A Why-Why Diagram is an extension of the 5 Whys approach
They are similar in that they both ask the same Why question multiple times
WHY?
WHY?
WHY? WHY?
WHY?
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Why-Why Diagram
6
A Why-Why Diagram is used to identify the root causes of a
problem when there are multiple factors to consider
There may be multiple answers at each stage, and each of these answers
need to go through a separate process of the why-whys analysis
WHY?
WHY?
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Why-Why Diagram
7
Such hierarchical structure of potential causes can be
represented in a tree diagram or a fishbone diagram
The information in this diagram is in fact the same as what you would find
in a fishbone diagram, but the format is different
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Why-Why Diagram
8
The problem will normally be placed on the left side of the
diagram whereas the most specific causes will be placed on
the right side
Lines can be
used to connect
related series of
causes
Problem
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
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Why-Why Diagram
9
Problem
Possible
cause
Possible
cause
Possible
cause Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Possible
cause
Root
cause
Possible
cause
Possible
cause
Root
cause
Possible
cause
Root
cause
Root
cause
Root
cause
Root
cause
Root
cause
Root
cause
The most specific causes will be reflected as you move toward the right
Level #1 Level #2 Level #3 Level #2 Level #3
Levels of Whys
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Why-Why Diagram
10
Invoice faults
Measurement
Environment
Equipment
Man
Method
Material
Inadequate printers
System not integrated
Poor technical support
Increased workload
Manual data entry
Poor audit system
Poor ergonomics
Noisy office
Inadequate paper supply
Measurement variability
Difficult process
Potential causes can be organized into categories to provide better
focus and easier reference
Cause categories using the 6 Ms approach
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Why-Why Diagram
11
Benefits
Identifies the potential
causes of an undesirable
effect in order to solve it
Identifies the potential
factors that may cause an
effect to prevent future
problems
Provides useful
information to later
problem-solving tools
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Why-Why Diagram
12
Often constructed during team brainstorming sessions
By going through the steps of drawing the diagram with your team, everyone gains
a better understanding of the problem, making the solution easier to find later
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Why-Why Diagram
13
With your team, clearly state the problem then write it on a post-it card
Place the problem card on the left side of a whiteboard or wall
How to Construct the Diagram
//
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Why-Why Diagram
14
Ask ‘Why the problem occurs’
Let the team members write as many causes as possible on post-it cards, group similar
causes together, then stick them up to the right of your problem
How to Construct the Diagram
//
//
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//
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Why-Why Diagram
15
Ask Why again for the generated causes and write the causes to
the right
Start with the main causes and then the secondary causes and so on
How to Construct the Diagram
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www.citoolkit.com
Why-Why Diagram
16
Keep asking Why until the team identifies the root causes of the
problem
You may need to collect and analyze data to confirm identified root causes are real
How to Construct the Diagram
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Why-Why Diagram
17
Once you are finished, discuss and agree on the corrective actions
that will permanently solve the problem
How to Construct the Diagram
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Why-Why Diagram
18
Example – Poor Sales
WHY?
Poor sales
Inadequate
promotion
Ineffective distribution
High manufacturing
cost
Poor economy
Limited advertisement
budget
Small sales staff
Poor product design
Poor quality
High price
WHY?
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Why-Why Diagram
19
Example - Customer complaint
Coffee not
tasting good
Unclean coffee
maker
Low water
quality
Over roasting
Using water from
the tap
Long roasting
period
Coffee maker
not cleaned well
Easier to
access tap
water
Cleaning SOP
not followed
Cheaper than
bottled water
Coffee maker
not cleaned
daily
As per current
work
instructions
No one knows
about the SOP
Cost savings
program in
place
Old obsolete
work practices
Can’t change
current machine
settings
Cost savings is
a top priority
SOP is not
shared yet
No system to
update work
instructions
Manual doesn't
cover changing
the settings
Current
machine
settings
No cleaning
schedule in
place
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Why-Why Diagram
20
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///
///
///
///
///
///
///
///
///
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///
///
///
An idea that
has been
chosen
An idea that
has not been
chosen
A link
between
causes that
are related
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Why-Why Diagram
21
From left
to right
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From center
to the
outside
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///
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www.citoolkit.com
Why-Why Diagram
22
Further Information
Be aware of adding causes which are actually solutions
The main idea behind the why-why diagram is to brainstorm all possible
causes that may contribute to a problem, and not brainstorm solutions
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Why-Why Diagram
23
Further Information
A cause-and-effect matrix can be used to prioritize the
causes of the problem
Prioritizing and selecting the key causes will minimizes the need for more
statistical analysis of inputs that are unlikely to have an impact on the output
www.citoolkit.com
Why-Why Diagram
24
Further Information
The measure of success for a fishbone diagram is the
quality of answers as well as the quantity of ideas
Problem
//
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Why Why Analysis Presentation.pdf