Why Windows Azure
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The document discusses the advantages of migrating applications to Windows Azure, highlighting its ability to improve efficiency, reduce costs, and enhance scalability through cloud computing. It outlines various use cases and cost comparisons between on-premises and Azure solutions, emphasizing the platform's flexibility and potential for ROI. Additionally, it provides recommendations for migration strategies and the benefits of leveraging Azure to focus IT resources on business development rather than infrastructure maintenance.
Why Windows Azure
- 1. Why all businesses can benefit from migrating their applications to Windows AzureCarlos Oliveira, Shaping Cloud
- 2. Agenda
- 3. An Introduction To The Cloud and Windows Azure
- 4. IT infrastructure is evolving and cloud computing provides new opportunities for businessesHyper V
- 5. Cloud computing allows businesses to optimize uptime, agility and efficiencyOn PremiseCloud OptimizedWith cloud computing businesses canFocus IT resources on developing the business, not maintaining its infrastructure
- 6. Create new applications with minimal upfront provisioning costs
- 7. Reduce costs and maintenance of current infrastructure
- 8. Increase IT capacity dynamically
- 9. Provide transparent ROI for IT
- 10. Extend current application capabilities, without new infrastructureRun a Business - P&LLOB FunctionalityBusiness ToolsAdvanced InfrastructureBusiness ValueData Center/Infrastructure HardwareServers Deployment/MgtDesktop Installation/MgtNetworksConnectivity/CablingTime / Resources
- 11. Agenda
- 12. The evolution of computingWindows Azure is an integrated cloud solution, utilizing Microsoft products you already knowMobile / otherbrowserDeveloper ExperiencePC browser applicationsUse existing skills and toolsComputeStorageRelational dataAccess controlManagementManagementService Bus On-premisesLeveraging Existing IT InvestmentsHybrid applicationsLOB Applications
- 13. There are many ways to use Windows Azure, from new solutions to migrating existing ones
- 14. Azure platform pricing is optimized so that you pay as you go, paying only for what you needCompute: £0.06p per Service HourAppFabric£2.2975 per connection£1.1459 per 100,000 transactionsStorage£0.091per GB stored £0.0061 per 10,000 transactionsSQL Azure£5.7519 per DB (1GB) per monthBandwidth£0.0607 per GB transfer in£0.2728 per GB out of datacenter
- 15. “Growing Fast“ “On and Off “ InactivityPeriod Compute Compute Average UsageUsageAverageTime Time On & off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersomeSuccessful services needs to grow/scale Keeping up w/ growth is big IT challenge Complex lead time for deployment“Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity Ideal Workload Patterns For Cloud Solutions
- 16. First Step ApplicationsExample: Marketing Website PricingWindows Azure Platform SolutionWorkload PatternApplication BackgroundWindows Azure Compute Windows Azure StorageContent Delivery Network (CDN)Branded marketing website with customer facing front end, hosting viewable media content Application VariablesPricing Calculation Billing Estimate£0.14 to £0.28 per hr £0.09 per GB£0.07 per GB£0.09 per GB£0.01 per 10,000txInstance Size: 2 to 4 (Small)Windows Azure Storage: 10 GBData Transfer In: 7.5 GBData Transfer Out: 30 GB Blob Transactions: 30,001 “Unpredictable Bursting“ £159.90£0.90£0.40£2.70£0.03Compute Average Usage Time Total Consumption Monthly Cost of Application: £163.93TCO Tool Highlights: Derived On-Premises Costs*Cost of Ownership ComparisonComputing Costs: £933.85Database and Storage Costs: £2.09Bandwidth Costs: £60.62IT Admin Support £145.46Other Costs: (Including Facilities & £804.03Overhead; Setup & Delivery)Total: £1,946.0592%£1.9K£164AzureHosted*Traditional server purchase costs, divided over 12 month period
- 17. Line of Business Extension ApplicationsExample: Payroll Application Pricing“Predictable Bursting“ Windows Azure Platform SolutionWorkload PatternApplication BackgroundCompute Average Usage Windows Azure ComputeWindows Azure AppFabricSQL Azure StorageWeb-based payroll application add-on based in the cloud, with two connected SQL Azure web databasesTime Pricing Calculation Billing Estimate Application Variables£0.24 to £0.48 per hr£2.30 per connection £30.95 per database£0.07 per GB£0.09 per GBCompute Instances: 2 to 4 (Medium)Connections: 2SQL Azure Database: 5 GB (2) Data Transfer In: 18 GBData Transfer Out: 36 GB£368.40£4.60£61.90£1.26 £3.24Cost of Ownership ComparisonTCO Tool Highlights: Derived On-Premises Costs*Computing Costs: Database and Storage Costs:Bandwidth Costs:Other Costs: (Including Facilities & £1,262.27Overhead; Setup & Delivery)Total: £2,748.7984%Total Consumption Monthly Cost of Application: £439.40£1,018.83£402.91£64.78£2.7K£440AzureHosted*Traditional server purchase costs, divided over 12 month period
- 18. Case Study: Microsoft expects significant savings after migrating applications to Windows AzureChanges in run rate from running in Windows AzureSupport Hardware / Hosting App Dev TotalDifferenceWindows AzureSQL Azure9%30%1%-5%-4%13%2%3%11%Windows AzurecostsHW/HostingHW/hostingDevEfficiencyWindows Server License savingsSQL Server License savingsSupportSQL AzurecostsTotal savings = 30% vs. On Premises model** costs exclude non addressable IT spend including IT sales staff, corporate planning resources, external software licenses, corporate bandwidth etc.
- 19. Alinean Inc. Persistent Systems Leading provider of B2B sales and marketing solutions to F100 Reduce IT complexity and shift resources to core businesses Public sector governance suite of applications and services Needs secure, scalable, elastic, and comprehensive platform 16% 49% £171K£335K£38K£46KReal world TCO analysis - estimated over 3 years On PremisesWindows AzureOn PremisesWindows AzureLower TCO from efficient utilization of resources and service management Lower TCO from dynamic scaling and automated service management
- 20. Agenda
- 21. Migration is not one size fits all; the optimal solution is company specificConsiderationsOff PremisesOn PremisesDatacenter“Cloud”LocationDedicatedSharedInfrastructureOpexCapexBusiness modelLease/RentedOwnedOwnershipThird PartySelfManagement
- 22. Data sensitivity – location choice
- 24. Microsoft provides a comprehensive SLA
- 25. IT can focus onhigh-value tasks
- 26. Target low hanging fruit
- 28. Web latency
- 30. ROI gained offsetsmigration costs
- 34. No need to purchase hardwareTo assess your migration approach, some key areas need to be understoodSecurityService Level Agreements MigrationCostsGeopoliticalCost EffectivenessLatencyProvisioning
- 35. Agenda
- 36. Benefits of moving to Windows AzureAgile InfrastructureTranscend ComplexitySustainedAdvantageRapid deployment of new business solutionsFocus IT on driving the business not maintenanceLow ongoing infrastructure costsUtilize familiar development toolsHelps provide a secure and compliant platform Scale capacity up and down on demandTransparent ROIOpportunity for extra functionality
- 37. Business Scenario 1: “I need to reduce IT costs while growing my business”Windows Azure SolutionExpanding possibilitiesOn PremisesWar on CostsTo reduce costs, planed activities need to be scaled backMigrating to Windows Azure can reduce IT costs and expand business opportunitiesCost ReductionsForgo Upgrades
- 38. Stop Projects
- 39. Renegotiate Supplier CostsCost ReductionsInfrastructureHosting
- 41. Development EfficiencyGrow My BusinessGrow My Business
- 42. Business Scenario 2: “I need to take an idea to market fast”Speed to market dictated by:Lengthy processes
- 43. Prioritizing over other projectsIT can focus on business ideas, with rapid deployment through scalable, low risk developmentsCreateWindows Azure SolutionRemove CapEx, Control OpExOn PremisesLengthy project lifecycleExpandRapid prototyping& total scalabilitySlow!Traditional Project CycleDeploySolutioningSimpler Budget Cycle – Low RiskDeveloper EfficiencyServer Capacity IrrelevantNo CapEx - only OpExDeployment in MinutesMinimal ValidationMinimal Integration
- 44. Business Scenario 3: “I need IT performance to keep up with businessAn inflexible capacity model is either underutilized or not meeting demand
- 45. IT focus on low value support
- 46. Windows Azure matches elastic capacity to whatever the business demands
- 47. IT focuses on high value projectsWindows Azure SolutionNo further upgradesOn PremisesPlan upgrades & maintenancelost opportunitycapacity follows demandcapacity vs.demandwasted capacity
- 48. Windows Azure SolutionBuilt-in CapabilityOn PremisesBuild CapabilityPlanning for disaster recovery is an ongoing processWith built-in disaster recovery you can focus IT on high-value tasksInactive Data CenterActive Data CenterApplicationBusiness applicationBusiness Scenario 4: “I need to improve my disaster recovery capability”Business applicationBusiness applicationBuilt-in Disaster RecoveryPay per useMaintained, but redundant center
- 49. Agenda
- 50. Summary
- 51. Next steps: Work with partners to help determine a migration strategyStart reaping the benefits now, migrating easy applications.Be cloud-savvy – You can be an internal expert and begin to educate your company on the new capabilities that the cloud provides.Look to perform a migration assessment on your application portfolio. Identify the best candidate applications, and the optimal migration strategy for you.Build confidence by migrating applications and portions of other applications early.Further Information:Discuss your particular needs and the options available for your organization including:Developing an approachPerforming a migration assessmentReviewing business and technical guidance on migrating applications To learn more about Windows Azure, visit www.windowsazure.comMicrosoft SQL Azure, Windows Azure, and Windows Azure Platform AppFabric are trademarks of the Microsoft group of companies. All other trademarks are property of their respective owners."