SlideShare a Scribd company logo
signing great games
for Windows 8
Windows 8 & Aardvark University Gaming Tour
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
                                                                                                        1bn
Source: IDC, March 2012
                          690m
400


                                                                   300


                                                                   200


                                                                   100


                                                                      0
                                                                                2009              2010          2011          2012   2013   2014
                                                                                                             Consumer   Enterprise




All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions)
Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast
Why Games.... Demand
    Most titles in the Windows
     Phone apps store are
     entertainment and utility apps
    Customers are downloading
     more games than any other type
     of app
    Customers are willing to spend
     money for the privilege
    There is an opportunity here to
     give customers what they
     want
Windows 8 & Aardvark University Gaming Tour
Sensors including    New, top-level OS
light, gyroscope,    functionality makes games
accelerometer,       more social and lets them
and location.        make use of nearby devices.



Support for user     The Windows Store makes it
interaction,         easy to offer games under
including touch,     flexible business models
pen, keyboard, and
mouse.
http://bit.ly/UJZ6Ss
http://dev.windows.com
Windows 8 & Aardvark University Gaming Tour
Microsoft DreamSpark provides no-cost access to
Microsoft designer and development tools for verified
students and educators around the world, to support and
advance their learning and skills through technical design,
technology, math, science and engineering activities.
1 THESE ARE THE LEADING DEVELOPER TOOLS

2 THERE’S NO CHARGE
3 THE SPACE ISN’T ALREADY OVERCROWDED,


4 THE NEXT GENERATION OF APPS, GAMES AND TOOLS
IS UP TO YOU
Windows 8 & Aardvark University Gaming Tour
https://www.dreamspark.com/Product/Product.aspx?productid=26
Windows 8 & Aardvark University Gaming Tour
Windows 8 & Aardvark University Gaming Tour
Windows 8 & Aardvark University Gaming Tour
•   The hierarchical pattern
    enables you to put all of
    your content in front of
    users, delighting them and
    making their first
    experience a complete
    one.

•   The flat navigation model
    simplifies subcategories,
    levels, or dynamically
    populated fields

•   Global navigation
    elements such as the app
    bar are consistent and
    familiar for users
True multi-tasking for tablets is finally here!

Keep your app top of mind by snapping apps to
the sides of the screen. Your app responds to
the available screen real estate to show content
in the optimal way

Windows 8 allows full gameplay if applicable in
snap view
•   Edge UI leaves the screen
    clear of clutter, but keeps
    needed functions close by

•   Cool Scenarios
     •   Pausing
     •   Messaging
     •   Status Updates
     •   Accessing Game Menus
•   Users approach tablets
    and touchscreens in a
    variety of ways

•   Windows 8
    accommodates a
    multitude of interaction
    variations
•   Semantic Zoom allows a
    user to get a different view
    of your data, making it
    easier to understand and
    navigate.


    • Allow a user to quickly navigate
      between different levels

    • Quickly show unlocked content,
      recently released levels, or new
      achievements
•   Communicate to users
    when the game is in a
    paused state, either by
    removing them from the
    in-game experience and
    putting them back in the
    central hub or by
    presenting a pause overlay
    or pause screen
Windows 8 & Aardvark University Gaming Tour
•   Elements of your game’s
    brand are introduced
    without the clutter of
    unnecessary UI

•   Edge UI helps manage
    multiple games while
    keeping the canvas
    available for important
    startup functions
• Most people have more than one
  Windows PC. Let your game provide a
  consistent user experience across all their
  Windows 8 PCs

• Give users the experience they expect.
  Windows 8 makes it easy to roam
  information
    • Game settings and configuration
    • App licenses and in-app purchases
      from the Windows Store
Leaderboards are a crucial
component for game
enthusiasts.

The competition factor keeps
users engaged in your game
and encourages other users in
their network to return and
maintain their rankings.

Utilise location services to
access local standings.
Drive engagement beyond
standard gameplay with
achievements.

Utilize weight, color and size
to distinguish between items
that are close to being
completed.
Game gets 5s to handle     Game is not notified
                   suspend              before termination


  User
Launches
 Game
           Game notified when resumed



  Splash
  screen
Deepen Engagement & increase repeat-use

• At-a-glance information delivery in a natural, attractive
  format

• Draw the user back into the app with a single tap with fresh,
  tailored content via Live Tiles

• Send tile updates even when your app isn’t running

• Secondary tiles provide an entry point into a specific
  experience within your app

• Represent your content best with a variety of tile templates
•




•
•   Windows Azure Mobile
    Services makes it
    incredibly easy to connect
    a scalable cloud backend
    to your client and mobile
    applications.

•   It allows you to easily store
    structured data in the
    cloud that can span both
    devices and users,
    integrate it with user
    authentication, as well as
    send out updates to clients
    via push notifications
Windows 8 & Aardvark University Gaming Tour
•   Sensors in the tablet can
    feel more than touch

•   The accelerometer
    measures movement and
    provides an additional
    element to games

•   It brings games off the
    screen and into the
    physical world
•   A simple implementation
    of the accelerometer

•   Another way to keep
    secondary functions out of
    the way, but readily
    available
•   A simple implementation
    of the accelerometer

•   Another way to keep
    secondary functions out of
    the way, but readily
    available
•   The Search Contract provides
    users with a familiar and
    natural way to search for items
    across application on the
    machine.

•   Cool Scenario:
     •   Searching for in app
         purchases or add on.
The settings charm provides a
familiar and consistent way to
modify an apps settings

More settings menus can be
added for account
management or game specific
menus.
Drive engagement with your game
by exposing content with App to
App picking. This allows your game
to share it’s content with other
apps seamlessly and consistently.

•   The file picker makes it easy to
    organize content

•   You can also access content
    from other apps
Extend your experience
beyond Windows 8 and push
your content to devices on
your local network.

The ‘PlayTo’ feature allows
relevant controls to be
accessed on the first device
without compromising the
display on the other.
Ad Supported
•   Use our ad system
•   Bring your own
•   100% Revenue


Use Your Existing Commerce
•   Existing relationship
•   Subscriptions


Flexible business models
• Free, paid, in-app, trials
• 3rd party in-app and
    advertising support
Windows 8 & Aardvark University Gaming Tour
Windows 8 & Aardvark University Gaming Tour
Windows 8 & Aardvark University Gaming Tour
Imagine Cup North East – Awareness Session University of Teesside on the evening of Monday 3rd December

Team Development Day - Saturday 8th December which will help form teams and work on their entry ideas so we can ensure
before Christmas teams are formed

End of January - 36 hour hack event with additional workshops and presentations (presentation skills, core skills - TFS, UX, Win8
Apps, WP8 Apps, Azure, Business Plans etc) running alongside the hack.

Want to know more
See www.imaginecupnortheast.co.uk where they can register for events

Stay in touch with us through www.twitter.com/imaginecupne and www.facebook.com/imaginecupnortheast
Categories

http://www.imaginecup.com
Dates
Website
Prizes
Additional Challenges
Windows 8 & Aardvark University Gaming Tour
Windows 8 & Aardvark University Gaming Tour
http://www.ubelly.com/gaming
Building Windows 8 Games


http://www.microsoft.com/uk/msdn/windows8/
Windows 8 UK Camps and Training Events


http://dev.windows.com
Windows 8 developer resources


http://dev.windowsphone.com
Windows Phone 8 developer resources

http:// www.Microsoft.com/uk/faculty
Microsoft UK Student Resources
Windows 8 & Aardvark University Gaming Tour

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Windows 8 & Aardvark University Gaming Tour

  • 4. Source: IDC, March 2012 690m
  • 5. 400 300 200 100 0 2009 2010 2011 2012 2013 2014 Consumer Enterprise All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions) Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast
  • 6. Why Games.... Demand  Most titles in the Windows Phone apps store are entertainment and utility apps  Customers are downloading more games than any other type of app  Customers are willing to spend money for the privilege  There is an opportunity here to give customers what they want
  • 8. Sensors including New, top-level OS light, gyroscope, functionality makes games accelerometer, more social and lets them and location. make use of nearby devices. Support for user The Windows Store makes it interaction, easy to offer games under including touch, flexible business models pen, keyboard, and mouse.
  • 12. Microsoft DreamSpark provides no-cost access to Microsoft designer and development tools for verified students and educators around the world, to support and advance their learning and skills through technical design, technology, math, science and engineering activities.
  • 13. 1 THESE ARE THE LEADING DEVELOPER TOOLS 2 THERE’S NO CHARGE 3 THE SPACE ISN’T ALREADY OVERCROWDED, 4 THE NEXT GENERATION OF APPS, GAMES AND TOOLS IS UP TO YOU
  • 19. The hierarchical pattern enables you to put all of your content in front of users, delighting them and making their first experience a complete one. • The flat navigation model simplifies subcategories, levels, or dynamically populated fields • Global navigation elements such as the app bar are consistent and familiar for users
  • 20. True multi-tasking for tablets is finally here! Keep your app top of mind by snapping apps to the sides of the screen. Your app responds to the available screen real estate to show content in the optimal way Windows 8 allows full gameplay if applicable in snap view
  • 21. Edge UI leaves the screen clear of clutter, but keeps needed functions close by • Cool Scenarios • Pausing • Messaging • Status Updates • Accessing Game Menus
  • 22. Users approach tablets and touchscreens in a variety of ways • Windows 8 accommodates a multitude of interaction variations
  • 23. Semantic Zoom allows a user to get a different view of your data, making it easier to understand and navigate. • Allow a user to quickly navigate between different levels • Quickly show unlocked content, recently released levels, or new achievements
  • 24. Communicate to users when the game is in a paused state, either by removing them from the in-game experience and putting them back in the central hub or by presenting a pause overlay or pause screen
  • 26. Elements of your game’s brand are introduced without the clutter of unnecessary UI • Edge UI helps manage multiple games while keeping the canvas available for important startup functions
  • 27. • Most people have more than one Windows PC. Let your game provide a consistent user experience across all their Windows 8 PCs • Give users the experience they expect. Windows 8 makes it easy to roam information • Game settings and configuration • App licenses and in-app purchases from the Windows Store
  • 28. Leaderboards are a crucial component for game enthusiasts. The competition factor keeps users engaged in your game and encourages other users in their network to return and maintain their rankings. Utilise location services to access local standings.
  • 29. Drive engagement beyond standard gameplay with achievements. Utilize weight, color and size to distinguish between items that are close to being completed.
  • 30. Game gets 5s to handle Game is not notified suspend before termination User Launches Game Game notified when resumed Splash screen
  • 31. Deepen Engagement & increase repeat-use • At-a-glance information delivery in a natural, attractive format • Draw the user back into the app with a single tap with fresh, tailored content via Live Tiles • Send tile updates even when your app isn’t running • Secondary tiles provide an entry point into a specific experience within your app • Represent your content best with a variety of tile templates
  • 33. Windows Azure Mobile Services makes it incredibly easy to connect a scalable cloud backend to your client and mobile applications. • It allows you to easily store structured data in the cloud that can span both devices and users, integrate it with user authentication, as well as send out updates to clients via push notifications
  • 35. Sensors in the tablet can feel more than touch • The accelerometer measures movement and provides an additional element to games • It brings games off the screen and into the physical world
  • 36. A simple implementation of the accelerometer • Another way to keep secondary functions out of the way, but readily available
  • 37. A simple implementation of the accelerometer • Another way to keep secondary functions out of the way, but readily available
  • 38. The Search Contract provides users with a familiar and natural way to search for items across application on the machine. • Cool Scenario: • Searching for in app purchases or add on.
  • 39. The settings charm provides a familiar and consistent way to modify an apps settings More settings menus can be added for account management or game specific menus.
  • 40. Drive engagement with your game by exposing content with App to App picking. This allows your game to share it’s content with other apps seamlessly and consistently. • The file picker makes it easy to organize content • You can also access content from other apps
  • 41. Extend your experience beyond Windows 8 and push your content to devices on your local network. The ‘PlayTo’ feature allows relevant controls to be accessed on the first device without compromising the display on the other.
  • 42. Ad Supported • Use our ad system • Bring your own • 100% Revenue Use Your Existing Commerce • Existing relationship • Subscriptions Flexible business models • Free, paid, in-app, trials • 3rd party in-app and advertising support
  • 46. Imagine Cup North East – Awareness Session University of Teesside on the evening of Monday 3rd December Team Development Day - Saturday 8th December which will help form teams and work on their entry ideas so we can ensure before Christmas teams are formed End of January - 36 hour hack event with additional workshops and presentations (presentation skills, core skills - TFS, UX, Win8 Apps, WP8 Apps, Azure, Business Plans etc) running alongside the hack. Want to know more See www.imaginecupnortheast.co.uk where they can register for events Stay in touch with us through www.twitter.com/imaginecupne and www.facebook.com/imaginecupnortheast
  • 53. http://www.ubelly.com/gaming Building Windows 8 Games http://www.microsoft.com/uk/msdn/windows8/ Windows 8 UK Camps and Training Events http://dev.windows.com Windows 8 developer resources http://dev.windowsphone.com Windows Phone 8 developer resources http:// www.Microsoft.com/uk/faculty Microsoft UK Student Resources