Marmalade @include2014 Dev leestott Microsoft
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This document discusses how developers can make their games successful on the Microsoft platform. It outlines the benefits of registering with the Windows Developer Center, which allows developers to submit apps to the Windows and Windows Phone stores with no annual fee. It promotes the Dev Center Benefits program which helps developers create, improve, and market their apps. The document also provides best practices for monetization strategies like in-app purchases and ads, as well as tips for localization and engaging users.
Marmalade @include2014 Dev leestott Microsoft
- 1. Make your Games successful on the Microsoft Platform. Lee Stott Microsoft @lee_stott
- 2. Microsoft is a software company
- 6. One Microsoft Windows Dev Center requires only a one-time registration payment, which grants developers the ability to submit apps to both the Windows Store and Windows Phone Store, with no annual renewal fee. Dev Center registration PayPal available for registration No credit card required for identity validation One set of terms, One Developer agreement, One certification policies
- 7. One Microsoft The Dev Center Benefits program. The Dev Center Benefits program is designed to accelerate your success on our platform by helping you develop, improve and market your apps with a variety of offers and tools and is available to all registered developers worldwide of all experience levels and platforms.
- 8. One Microsoft Apply, port and publish! Then claim over $1000 in incentives! Spreading your game to the Windows Store and Windows Phone Store has never be easier – or more rewarding! Has your game received a 3 star rating or above? And/or has it had at least 5,000 installs (paid) or 50,000 (free)? Is your game innovative, unique and does it boast a great user experience? Windows Developer Offer from Marmalade
- 9. One Microsoft What’s in it for you? $100 gift voucher Priority view for Windows Phone store promotion A developer account token for the Windows Phone store A license to Windows 8.1 Pro A Windows Phone device A Marmalade Indie license Apply now to take part! www.madewithmarmalade.com/offers/windows
- 10. Advertising best practice http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-pubcenter-reports-to-help-you-optimize-ad-revenue.aspx Ad SDKs: http://services.windowsstore.com/ Request ad from one Ad SDK. Move to next if no ad available.
- 11. IAP best practice Free app to increase downloads IAP designed into the app Offer different price points Show clear explanation Play without purchase Generate ‘desire to buy’ Accelerate gameplay Unlock new features
- 12. DTO – paid apps best practice
- 13. Best practice for in-game markets
- 14. Localize to increase reach: English, Spanish, Mandarin, French, Russian, German English Mandarin Cantonese Spanish English Spanish French Mandarin 75% of Windows Phone app downloads are for a language other than English Windows Phone Windows 8
- 15. Success spans revenue models; IAP growing Developer revenue
- 16. Think about emerging markets Publish to all markets Store available in 191+ countries and localized in 54 languages Number 2 smartphone OS in 9 markets* More shipments than iPhone in 10 markets* Ability to optimize pricing per market ** High volume of 512mb devices sold 7% credit card penetration in developing markets*** Windows Phone offers 66 MO billing connections in 37 markets (8x transaction increase in developing markets, 3x established March 2014, Source: Microsoft *** The World Bank: Measuring Financial Inclusion, 2012 Dev.windows.com for details *IDC Worldwide Quarterly Mobile Phone Tracker, February 2014 ** Windows Phone Store
- 17. Engagement & retention best practices
- 18. Engagement & retention best practice QONQR QONQR, LLC Jetpack Joyride Halfbrick Studios Pty Ltd Ask for ratings (carefully) AE Coin Mania AE Mobile
- 19. Respond to user reviews
- 20. App listing best practice More app details Personalised recommendations and collections Universal Windows apps indicator: App available on Phone, Tablet and PC
- 21. The Cloud
- 22. Cloud: Simplicity for the world of multi-platform, multi-game multi-player, multi-device development Microsoft Game Dev Offer for Azure Cloud http://aka.ms/gamedevoffer
- 23. Characteristics of cloud computing that… Enhance game experiences Create differentiation Drive engagement Enhance monetization Enable new business models Microsoft Game Dev Offer for Azure Cloud http://aka.ms/gamedevoffer
- 24. Data Considerations • The volume of data collected, where/who/why can game developers store it? • Deciding which data is relevant to making games a success, often this is unknown until the games are live in the market! • Helping game developers analyse this data once it is identified as important and has been collected!
- 25. Players and Devices • Players now have a need for a multiple device experience • Players experiencing the game on different platforms want a uniform experience • We get asked about this!
- 26. Free 3 Month Azure Pass: Game Developers Move Faster--Develop & Test Quickly for Any Platform • Develop & test for Windows, Android, iOS in the cloud free with Visual Studio Community • Access cloud computing scale --up to 20 cores free *Offer good while supplied last. Register for offer & see terms and conditions at http://aka.ms/gamedevoffer
- 28. Developer Tools
- 29. Graphic tooling improvements: VS Editor Compiler Local & remote debuggers Windows & phone simulators Version control Project templates Gaming improvements Image Editor Model Editor Shader designer HLSL compiler/editor Full pipeline diagnostics Graphics profiler w/playback
- 30. Capture & playback Graphics Debugger Graphics Profiler Graphics frame analysis Image Editor Model Editor Shader Designer Content Pipeline Compile HLSL in VS IDE, compiler & source control Universal Project Template Simulators 3D Starter Kit* DirectX Toolkit* Samples* Develop, debug and profile
- 32. Putting our money where our mouth is http://www.bizspark.com
- 33. This is all great news, but how has it affected developers, developing for Windows 8 & Windows Phone
- 36. 5МDOWNLOADS 120K DAILY DOWNL OADS DURING PROMO 1MDOWNLOADS 1ST MONTH JOYBITS WINDOWS PHONE and WINDOWS 8
- 37. JOYBITS WINDOWS PHONE and WINDOWS 8 3xYEAR OVER YEAR WINDOWS REVENUE GROWTH STORES TOTAL REVENUE DATA
Editor's Notes
- #14: Windows is an attractive destination for indie developers – we are still growing and have a lot of energy to work with UK developers to build successful apps on Windows, here are just a few indie success stories
- #15: Strong user engagement in many languages, not just English - so if you are not localized you are missing out on potential engagement in many parts of the world
- #17: The developer portal makes it simple to publish your game to multiple regions. You have lots of control to target specific markets with appropriate pricing. Make sure you consider emerging markets and remember that most consumers in those markets utilize mobile operator billing rather than credit cards
- #18: Windows is an attractive destination for indie developers – we are still growing and have a lot of energy to work with UK developers to build successful apps on Windows, here are just a few indie success stories
- #22: Windows is an attractive destination for indie developers – we are still growing and have a lot of energy to work with UK developers to build successful apps on Windows, here are just a few indie success stories
- #25: Master – Opening Slide
- #26: Master – Opening Slide
- #28: MULTI LANGUAGE GAME ROOMS AND SOCIAL GAMEPLAY GAME BASED RESULTS LONG TERM LEADERBOARDS LIVE UPDATE
- #29: Windows is an attractive destination for indie developers – we are still growing and have a lot of energy to work with UK developers to build successful apps on Windows, here are just a few indie success stories
- #31: Target Phone, Windows, Desktop and Xbox apps DirectX Toolkit is a shared source utility library that makes D3D easier to work with Load textures and models Draw sprites and text Play sound effects BasicEffect - shaders for simple rendering Supports Windows Store, Windows Phone, Desktop and Xbox One Available on CodePlex: https://directxtk.codeplex.com/
- #34: Windows is an attractive destination for indie developers – we are still growing and have a lot of energy to work with UK developers to build successful apps on Windows, here are just a few indie success stories
- #35: http://www.game-insight.com/en/news/53314695fb8b876746c88e2c
- #36: Nightmares from the deep: Cursed Heart = 1.5m downloads
- #37: 50K daily BTW it is TOP 10 US iPhone, or even Top 1 US iPad.