Windows In Academia Intro
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The document outlines a schedule for a Microsoft event focused on Windows development, featuring various seminars on programming frameworks and opportunities in gaming. It includes market analysis and statistics about mobile gaming, user demographics, and the advantages of Windows platforms. Additionally, it discusses development tools, user experience design considerations, and the integration of Xbox services with Windows devices.
Windows In Academia Intro
- 2. Agenda 8.30 - 9.00 Registration 9.00 - 9.30 The Opportunity of Windows - Lee Stott Microsoft 9.30 - 10.30 The Opportunity of Widows Phone 8 - David Brine Nokia 10.30 - 11.15 Getting to Grips with Frameworks Seminar 1 Touchdevelop David Renton, Reid Kerr College 11.15 – 11.25 Morning Break 11.25 – 11.55 Getting to Grips with Frameworks Seminar 2 UNITY & Windows 8, Lee Stott Microsoft 11.55 - 12.30 Getting to Grips with Frameworks Seminar 3 Scirra Construct2, Andrew Wilson, Birmingham City University 12.30 – 13.15 Lunch 13.15 - 14.15 Getting to grips with Frameworks Seminar 4 MonoGame and XNA, Rob Miles, University of Hull 14.15– 15.15 Getting to grips with Frameworks Seminar 5 GameMaker, Jacob Habgood, Sheffield Hallam University 15.15 – 15.45 Getting to grips with Frameworks Seminar 6 C++/DX, David Fletcher Rapid2D.com 15.50 - 16.00 Afternoon Break 16.00 – 16:15 Overview of Microsoft IT Academy Craig Bewley Prodigy Learning 16.30 - 16:45 Overview of available resources. 16.45 - 17.00 Next steps Partnering and case studies
- 6. The Global Picture Per Market Segment Casual Websites PC/Mac Download $4.2bn $7.6bn -1% CAGR +2% CAGR Social Networks $3.9bn +5% CAGR PC/Mac Boxed Total $8.0bn Mobile $68bn Devices -11% CAGR +7% CAGR 9.0bn +32% CAGR Consoles $21.2 MMOs -2% CAGR $13.6bn Source: Newzoo 2012 Games Market Revenue Report +21% CAGR © 2013 Newzoo •Compound Annual Growth Rate (CAGR)
- 7. Mobile Games Market tablet and smartphone games (global, 2012) $9bn +32% >500M >175M CONSUMER SPEND ANNUAL GROWTH MOBILE PLAYERS PAYING PLAYERS 33% OF ALL* 66% OF ALL* DOWNLOADS MONEY $ TO SMARTPHONES SPENT ON SMARTPHONES AND TABLETS WERE AND TABLETS WAS SPENT ON GAMES *BASED ON iOS APP STORE DATA IN 44 COUNTRIES & GAMES PLAYSTORE DATA OF 17 COUNTRIES © 2013 Distimo/Newzoo
- 9. WINDOWS GAMES AMBASSADORS PROGRAMME Operating system used most often by University students 13% 12% Windows 7 Windows 8 56% Linux 19% Mac OSX Of 192 asked
- 10. WINDOWS GAMES AMBASSADORS PROGRAMME Mobiles phones used by University students 6% 8% 5% Windows Phone 7 Windows Phone 8 24% Android Blackberry 51% iPhone 6% No Smartphone Of 192 asked
- 11. WINDOWS GAMES AMBASSADORS PROGRAMME Students that have developed apps 34% Yes 66% No Of 192 asked
- 12. WINDOWS GAMES AMBASSADORS PROGRAMME What programming languages are students proficient in? ActionScript XAML Monogame XNA Unity UDK GameMaker Construct2 DirectX OpenGL C# C++ Java JavaScript HTML5
- 13. WINDOWS GAMES AMBASSADORS PROGRAMME Have you built an app and not published it? 34% Yes 66% No Of 192 asked
- 15. Sensors including New, top-level OS light, gyroscope, functionality makes games accelerometer, more social and lets them and location. make use of nearby devices. Support for user The Windows Store makes it interaction, easy to offer games under including touch, flexible business models pen, keyboard, and mouse.
- 16. Why Games.... Demand Most titles in the Windows Phone apps store are entertainment and utility apps Customers are downloading more games than any other type of app Customers are willing to spend money for the privilege There is an opportunity here to give customers what they want
- 21. Full WinRT (around Phone-specific additions to Windows 11,000 members) Phone Runtime include • Speech synthesis and recognition New for Subset adopted for Windows • Windows.Phone.PersonalInformation Windows Phone Phone Runtime (around Runtime • LockScreen and LockScreenManager 2,800 members) (around 600 members) • More…
- 22. Shared Windows Core Windows 8 and Windows Phone 8 Share Many Components At The Operating System Level Windows 8 OS Modules Windows Phone 7 Windows Phone 8 Windows NT Kernel Windows Kernel Windows Kernel
- 24. Some Key Differences It’s important to design for the platform differences as well as similarities Screen Size Controls Lifecycle Windows Phone Windows Phone Windows Phone 800x480, 1280x720, 1280x768 Panorama, Pivot, ListPicker Launched from start/apps list. Portrait, Landscape LongListSelector Tombstones apps Windows Windows Windows 1024x768 GridView, ListView, Semantic Resumes existing apps Portrait, Landscape, Snapped Zoom, FlipView No tombstoning
- 26. WP8 Emulator & Win8 Simulator Performance • The emulator is not a reliable way of predicting how a program will perform on a real device • The processor in a Windows PC may be more powerful than the one in the phone • The emulator is for functional testing only • If you have any concerns about performance you should ensure you run your program on a real device • There are profiling tools that you can use to inspect the activity of your programs, both in the device and in the emulator
- 27. Design a UX that is native for each platform! • One-handed touch most common • One or two-handed touch, mouse • Guaranteed hardware, such as camera • No guarantee of any specific hardware, and accelerometer must check at runtime • Avoid multiple columns of content • Rows and columns of content can • Scroll vertically for more content work well • Very limited room on the app bar • Scroll horizontally for more content • Hardware back button • Significant room on the app bar • No semantic zoom • On-screen back button • Semantic zoom
- 30. 100m Starts at 70% Jumps to 80% once your app for new apps makes £16,000
- 31. Ad Supported • Use our ad system • Bring your own • 100% Revenue Use Your Existing Commerce • Existing relationship • Subscriptions Flexible business models • Free, paid, in-app, trials • 3rd party in-app and advertising support
- 32. The Windows Store A new opportunity for Windows developers 1 2 3 4 5 App is available in Customer the Store Catalog purchases app Enjoy! App is associated to Microsoft Account & Device
- 33. Tools for Development Everything you’ll need for Windows Store apps in one package
- 35. • Windows Azure Mobile Services makes it incredibly easy to connect a scalable cloud backend to your client and mobile applications. • It allows you to easily store structured data in the cloud that can span both devices and users, integrate it with user authentication, as well as send out updates to clients via push notifications
- 37. Windows Games Hub More Xbox LIVE games expected every week – all with achievements and “Try Before You Buy” in the Store Student, Indie & AAA Developer Games all on a Single Games Hub
- 38. Gaming Experience The only device and phone with Xbox built-in, ready to play anywhere. Windows Phone and Windows 8 are the only devices with Xbox built-in, giving you easy access to your entertainment however and wherever you want. Select from a wide range of top titles and rest easy with the knowledge that you can try any Xbox LIVE game before you buy it. Enjoy exciting new ways to play such as multiplayer games from phone to PC to console. With Xbox SmartGlass, use your device to discover new content and use it as a remote control for your Xbox 360 and of course, customize your personal avatar, track your gamer scores and earn achievements.
- 41. What is SmartGlass? 3RD PARTY ENHANCEMENTS PLATFORM BUILT IN ENHANCEMENTS MEDIA CONTROL & DISCOVERY v CORE SERVICES XBOX SMARTGLASS
- 42. 2 nd Screen Experience Entertainment Gaming • Character Bios, Relationships • Secret Screen – Cards, Sports • Backstory, Trivia • Interactive Level Guide • Fantasy Sports, Stats • Real-Time Map • Shopping, Sweepstakes • New Input Methods
- 43. http://www.ubelly.com/gaming Building Windows 8 Games http://www.windows-store.co.uk Windows 8 UK Camps and Training Events http://www.appbuilder-rewards.co.uk App Builder Reward Site http://dev.windows.com Windows 8 developer resources http://dev.windowsphone.com Windows Phone 8 developer resources
- 45. Tools for Development Everything you’ll need for Windows Store apps in one package http://www.dreamspark.com
- 49. Certification Certification ensures that apps in the Windows Store Microsoft’s approach to are safe, both for the system certification compared to and the users other platforms Microsoft’s approach to certification compared to other platforms