WordPress at Blog Con 2010
- 2. AGENDA
- 4. AGENDA ⢠Disclaimers ⢠Measurement
- 5. AGENDA ⢠Disclaimers ⢠Measurement ⢠The Importance of Speaking to Real Human Beings
- 6. AGENDA ⢠Disclaimers ⢠Measurement ⢠The Importance of Speaking to Real Human Beings ⢠Basic WordPress Setup
- 7. AGENDA ⢠Disclaimers ⢠Measurement ⢠The Importance of Speaking to Real Human Beings ⢠Basic WordPress Setup ⢠Must-Have Plugins
- 8. AGENDA ⢠Disclaimers ⢠Measurement ⢠The Importance of Speaking to Real Human Beings ⢠Basic WordPress Setup ⢠Must-Have Plugins ⢠Just Gravy
- 9. DISCLAIMER #1 NUMBERS LIE
- 10. Mark Twainâs Three Types of Lies
- 11. Mark Twainâs Three Types of Lies âThere are three kinds of lies: lies, damned lies and statistics.â
- 12. Mark Twainâs Three Types of Lies âThere are three kinds of lies: lies, damned lies and statistics.â - Autobiography of Mark Twain
- 13. How is Web Traffic Measured?
- 14. Panel/Survey Data
- 15. CODE
- 18. Nerd
- 19. Nerd
- 20. Nerd SERVERS
- 21. Donât Trust Your Server
- 22. YOUR SERVER MEASURES FILE DOWNLOADS
- 23. YOUR SERVER MEASURES FILE DOWNLOADS
- 24. YOUR SERVER MEASURES FILE DOWNLOADS
- 25. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received
- 26. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesnât Account for Bots
- 27. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesnât Account for Bots Doesnât Count Cached Pages
- 28. YOUR SERVER MEASURES FILE DOWNLOADS Counts Sent, Not Received Doesnât Account for Bots Doesnât Count Cached Pages Noisy Data
- 29. PAGE-TAGGING, CENSUS, OR PIXEL DATA
- 30. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others
- 31. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages
- 32. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot TrafďŹc
- 33. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot TrafďŹc Counts Cached Pages (Phones Home)
- 34. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot TrafďŹc Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise
- 35. PAGE-TAGGING, CENSUS, OR PIXEL DATA Provided by Google, Quantcast, & Others Counts Received Pages Only Counts Loaded Pages, Not Bot TrafďŹc Counts Cached Pages (Phones Home) Page-Only Data Removes Data Noise Browser, Screen Size, Operating System, Referrer
- 36. COOKIES
- 37. COOKIES Help to Eliminate Over/Under Counting
- 38. COOKIES Help to Eliminate Over/Under Counting Place a File on the Userâs Computer
- 39. COOKIES Help to Eliminate Over/Under Counting Place a File on the Userâs Computer Can Also Contain User Preference Information
- 40. COOKIES Help to Eliminate Over/Under Counting Place a File on the Userâs Computer Can Also Contain User Preference Information comScore: âFrequent Cookie Deletion by 3 out of 10 U.S. Internet Users Leads to Overstatements in Audience Sizes by a Factor as High as 2.5â
- 42. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry
- 43. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc.
- 44. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software
- 45. PANEL/SURVEY DATA Old School, like Nielsen Ratings in TV Industry Survey Information Determines Age, Sex, Income, Education Level, Children in the Home, Employment Status, etc. Survey Participants then use a Tool Bar or other Tracking Software Only Works Well for Large Sites
- 46. ALL CURRENT METHODS ARE FLAWED Monthly Uniques (Millions) as of February 20, 2010
- 47. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 48. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 49. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 50. ALL CURRENT METHODS ARE FLAWED WSJ NYTimes Wired Compete 10.9 17.1 5.5 Quantcast 4.8 12.6 1.9 Google Ad 6.7 18 2.9 Planner Monthly Uniques (Millions) as of February 20, 2010
- 51. WHAT SHOULD WE TRUST?
- 52. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard
- 53. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party VeriďŹed
- 54. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party VeriďŹed Itâs Easy to Use
- 55. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party VeriďŹed Itâs Easy to Use Used by Nearly Everyone
- 56. WHAT SHOULD WE TRUST? Page-Tagging/Census Data is the Industry Standard 3rd Party VeriďŹed Itâs Easy to Use Used by Nearly Everyone Terrible
- 57. RECAP
- 58. RECAP Server Data is Unreliable
- 59. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better
- 60. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Donât Always Work
- 61. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Donât Always Work Panel Data Inaccurate
- 62. RECAP Server Data is Unreliable Page-Tagging/Census Data is Better Cookies Donât Always Work Panel Data Inaccurate Page-Tagging is Least Bad
- 63. DISCLAIMER #2 SPEAKING TO HUMAN BEINGS
- 65. Search Engine Referring Site TrafďŹc TrafďŹc Direct TrafďŹc
- 66. WordPress Basics SEO Basics of the Standard WordPress Install
- 76. GOOD CODE MATTERS If your themeâs code is a mess, your search engine ranking will fall. No, really,
- 77. Must-Have Plugins Take SEO to the Next Level Make Blogging Easier
- 94. Awesome Plugins Making Blogging Fun
Editor's Notes
- #56: Almost everything I can show you today is about marginal gains in your blog’s performance. Huge leaps come from creating great, original content and promoting it to human beings who have already built large audiences for themselves. No one gets big using SEO or Twitter alone.