The document discusses the evolution of the internet and how consumers use technology. It describes the history of the internet and how it has changed over time. It also discusses how consumers search for information online through transactional, navigational, informational and commercial searches. The document also outlines the types of digital devices used by audiences and trends in online shopping. It concludes by discussing potential advantages and disadvantages of increased digital technology and predicting voice assistants and smart cities in the future of the internet.