WordPress Goodness for Food Bloggers: Food and Wine Conference 2014
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The document presents a comparison between two versions of WordPress: WordPress.com, which is a free hosted service with limitations, and WordPress.org, which requires self-hosting and offers extensive customization. It highlights the advantages of using WordPress, such as its open-source nature, large community support, and a variety of themes and plugins. Additionally, the document provides recommendations for plugins and strategies to enhance website functionality and attract returning visitors.
WordPress Goodness for Food Bloggers: Food and Wine Conference 2014
- 2. Presented by: Renee Dobbs magnoliadays.com @reneedobbs Judi Knight newtricks.com @judiknight
- 3. Yummy . . .
- 4. Comes in two flavors: One – Vanilla : WordPress.com - which is free and it is hosted for you by Automattic. You don’t need domain or hosting. Good for a basic blog. Has limitations for businesses and revenue.
- 5. Comes in two flavors: Two Chocolate: WordPress.org - the full free version, but you need hosting and a domain. Easy to install free through hosting company. Customization is limitless.
- 6. Why WordPress? • It is open source software. • Huge community develops it, creates themes and plugins & teaches people about it through Meetups and WordCamps and online tutorials. • Once customized it is very easy to add content and new functionality. • 1000s of Themes free or premium. • 1000s of plugins which add functionality. • WordPress powers 22% of all websites.
- 7. Set Up Your WordPress Site • Many themes to choose from • Mobile ready • WordPress gives 1000s of options • Avoid popular food themes • Be unique to attract right audience • Header, typography, colors, layout • Don’t try to appeal to everyone
- 8. Protect Your Site Plugins Down with spammers • Akismet Better safe than sorry • Backup Buddy • VaultPress • Back WP-UP • WordFence • Sucuri • Limit Login Attempts
- 9. Recipe Plugins Make or break your SEO Recommended: • Ziplist • EZ Recipe • RecipePress
- 10. Social Plugins • Social Media Widget • Floating Social Bar • Jetpack • Click to Tweet • Facebook Like Box • Pinterest PinIt button
- 11. Calls to Action • Opt-in Monster • Notification Bar • MailChimp Opt-in
- 12. Keep Them on Your Site • Related Posts • Collapsing Categories • Cross Link Your Posts
- 13. Keep Them Coming Back Want return visitors? Build Your List! Email Service Providers • Mail Chimp Account • Mad Mimi • FeedBurner
- 14. Money Money Money • Affiliate Links • Amazon Links • Ad Sense • Products • eBooks • Classes
Editor's Notes
- #4: Background/Intro on WordPress Talk about Matt and his love of food and photography Started as blogging platform but now so much more
- #5: Similar to free blogger because of the limitations Limited plugins No categories on blogger No ads running on .com
- #6: Thousands of themes and plugins
- #8: Make sure your site attracts the right people Free vs premium themes
- #12: Keep it simple: Color One or 2 per page
- #15: The goodness of WordPress is that you can use it to make money and easily customize pages to present the above