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WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
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Open Source




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Open Source
              Apple




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Open Source
              Apple
CSS




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Open Source
              Apple
CSS
 WordPress




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              Apple
CSS
 WordPress     SEO




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CSS   Geek
 WordPress     SEO




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Open Source               Theology
              Apple
CSS   Geek
 WordPress     SEO




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Open Source                      Theology
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              Apple
CSS   Geek
 WordPress     SEO




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Open Source                      Theology
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CSS   Geek
 WordPress     SEO                   Blogger




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Open Source                           Theology
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              Apple
CSS   Geek
 WordPress     SEO          Speaker       Blogger




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Open Source                           Theology
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CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




Online marketeer
                      2
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
http://yoast.com/articles/wordpress-seo/
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
42
Obsess over speed


        21
Images can be smaller


• (WP) Smush It
• Puny PNG


                  22
Cache, cache, cache

• WP Super Cache
• W3 Total Cache
 • Great in combination with APC
 • Or even better: Memcache / Memcached

                  23
CDN

• For:
   • Images
   • CSS files
   • JavaScript files

                       24
Speed: cheap or cheaper?

 • Cheap:
    • Pick a CDN (like NetDNA)
 • Cheaper:
    • Use a subdomain

                   25
Analytics
Analytics

• Google Analytics for WordPress:
   • Filter out your own domain name
   • Ranking data in your Analytics

                   27
Goals

• Set decent Goals:
   • Comments and Unique Commenters
   • RSS Subscriptions
   • Downloads

                 28
Referrer info in e-mails


• My contact form plugin
• Gravity Forms << BEST PLUGIN EVER.


                  29
Social
URL Shortener

• Be a cool kid, get your own URL shortener:
   • yourls.org < free, self hosted
   • awe.sm < paid, hosted

                    31
Buttons

• Use Sociable for Delicious & Twitter
  buttons etc.
• Remove the Digg and other “vote site”
  buttons.



                     32
Email your feedback &
    questions to:
  joost@yoast.com

http://twitter.com/yoast

           33

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WordPress Optimisation @ Think Visibility

Editor's Notes

  • #2: I&amp;#x2019;ll try to answer all of them.
  • #3: I&amp;#x2019;ll try to answer all of them.
  • #4: I&amp;#x2019;ll try to answer all of them.
  • #5: I&amp;#x2019;ll try to answer all of them.
  • #6: I&amp;#x2019;ll try to answer all of them.
  • #7: I&amp;#x2019;ll try to answer all of them.
  • #8: I&amp;#x2019;ll try to answer all of them.
  • #9: I&amp;#x2019;ll try to answer all of them.
  • #10: I&amp;#x2019;ll try to answer all of them.
  • #11: I&amp;#x2019;ll try to answer all of them.
  • #12: I&amp;#x2019;ll try to answer all of them.
  • #13: I&amp;#x2019;ll try to answer all of them.
  • #14: I&amp;#x2019;ll try to answer all of them.
  • #15: I&amp;#x2019;ll try to answer all of them.
  • #16: I&amp;#x2019;ll try to answer all of them.
  • #19: I&amp;#x2019;ll try to answer all of them.
  • #20: Happy thought!
  • #21: Talk about WordPress &amp; blogging for an hour!
  • #22: Copy paste some slides
  • #23: Be an obnoxious fat bastard and present it
  • #24: Go and do what I do best
  • #25: Wait a minute...
  • #26: You&amp;#x2019;ve probably all read this...
  • #27: It&amp;#x2019;s not like you couldn&amp;#x2019;t have Googled for it...
  • #28: So I had an idea, more in line with the new and less fat Joost :)
  • #29: Let&amp;#x2019;s get down and dirty... We&amp;#x2019;re going to talk about
  • #30: Speed
  • #31: Analytics
  • #32: Social
  • #33: Don&amp;#x2019;t be afraid to ask questions
  • #34: I&amp;#x2019;ll try to answer all of them.
  • #35: Speed
  • #36: Puny PNG your theme&amp;#x2019;s images.
  • #39: CDN&amp;#x2019;s have servers all over the world, closest to your visitors. Especially good for blogs with a global readership. Why a subdomain works, even when on the same server: browser pipelining, multiple connections.
  • #40: Analytics
  • #42: Make sure you track what&amp;#x2019;s important, it&amp;#x2019;s not (just) pageviews :)
  • #43: Gravity forms rocks: YOAST for 20% off
  • #44: Social
  • #46: How many of you have ever reached Digg frontpage? How much of that was through a Digg submitted through a button?