Work Life Through a Screen - How Comms can Foster Collaboration and Innovation Virtually
- 1. Work life through a screen CommsCon | May 2021
- 2. The History of Work
- 3. From the rise of manufacturing in the 18th century to a Fourth Industrial Revolution driven by automation and smart technology, shifts in the workplace have always sparked opportunities and uncertainties. Fourth Industrial Revolution Like, totally today Second Industrial Revolution Cars, planes, and trains - oh my! First Industrial Revolution A move from the farm to the city 1700s Late 19-20th century Mid 1900s Work has evolved over time, the one constant here is change NOW 01 02 04 Technology on steroids 03
- 4. Kids these days will never know the struggle
- 5. When someone asks you what Limewire is.
- 6. What was your first email address? tastybiatch_xox@hotma •••••••••••••••
- 8. We are currently experiencing change at the fastest rate in human history. And it’s also the slowest we’ll experience it for the rest of our lives.
- 10. Me after hearing someone cough on my $8 round trip flight to Italy
- 12. 61% of PwC employees are spending more time having meetings when working remotely, while… 31% cited less time being creative and innovative 98% feel like they have the skills they need to effectively work from home 34% expressed a concern that their career progression would be negatively impacted by working remotely only 5% of people feel negative about the impact of automation on their work 61% said their workload has increased since remote working 72% feel confident and optimistic about the Future of Work We surveyed our people 51% believe that the organisational culture has changed for the better since the pandemic COVID-19 Workforce impacts
- 13. Collaboration fun police Workin’ hard (and long) for the money The neighbourhood business district Reimagining the office. Hint: No cubicles
- 14. The Future of Work is being shaped by it’s becoming apparent that organisations need talented people more than talented people need organisations. employees
- 15. So what does this all mean for us?
- 16. Our work has never been more critical… … or difficult.
- 17. It’s time to hit reset
- 18. We have a huge opportunity to reshape our role and value.
- 21. 2021 The year of the experiment
- 22. The need to be needed: The brain's most primal need is to feel needed and a sense of belonging, which requires psychological safety, empathy, and vulnerability supported by rituals. There’s a new Maslow in town The need to feel successful: Our sense of agency and success is critical to our resilience, self- esteem, motivation, and a solution- focussed approach with a fresh take on rewards and recognition. The need to learn and grow: We have a strong need to learn, receive feedback, track our progress, and use that to grow using new media and across virtual environments. The need for novelty, fun, and expression: We have a fundamental need to enjoy things, and that dopamine hit fuels productivity, so consider the move from the transactional and rational to the emotional. The need to feel understood and connected: We need to feel meaningful connection with our work and the people we work with, requiring an environment and mechanisms for social connections and small talk. The need to feel hope and optimism: We have a strong need to see the bigger picture, the company’s plan of action, and how we fit in it. Behavioural Science 1 2 3 4 5 6
- 23. ● What tools and systems can you use to create psychological safety in remote environments? ● Are your leaders bringing the right mindset and empathy? ● Think about the rituals you can put in place to empower teams. The need to be needed: The brain's most primal need is to feel needed and a sense of belonging, which requires psychological safety, empathy, and vulnerability supported by rituals. Humans are needy AF 1 Behavioural Science
- 24. Dust off your pom poms Behavioural Science ● What is the new reward and recognition framework in your business - from Karma, to recommendations by the CEO on LinkedIn. ● Strike the right balance between formal, informal, BIG Bang and small talk - cadence is a major culture builder. ● In a hybrid world how can you make the shoutouts and recognition open and visible. #Humble The need to feel successful: Our sense of agency and success is critical to our resilience, self- esteem, motivation, and a solution- focussed approach with a fresh take on rewards and recognition 2
- 25. Go with the grow Behavioural Science ● Play, interaction, and exchange are all part of enriching and inspiring learning experiences. ● Sitting in front of a screen for an hour does not encourage this. ● How do we create the conditions for learning to be a pleasure? The need to learn and grow: We have a strong need to learn, receive feedback, track our progress, and use that to grow using new media and across virtual environments. 3
- 26. Making work not suck Behavioural Science The need for novelty, fun, and expression: We have a fundamental need to enjoy things, and that dopamine hit fuels productivity, so consider the move from the transactional and rational to the emotional. 4
- 27. It’s not all smashed avocado Behavioural Science The need to feel understood and connected: We need to feel meaningful connection with our work and the people we work with, requiring an environment and mechanisms for social connections and small talk 5 Builders Baby Boomers Generation X Generation Y Generation Z Gen Alpha Born: <1946 Age: 73+ Born: 1946-1964 Age: 54-72 Born: 1966-1979 Age: 33-53 Born: 1980-1994 Age: 24-38 Born: 1995-2009 Age: 9-23 Born: from 2010 Age: 24-38 Ideal Leader Commander Thinker Doer Supporter Collaborator Co-creator Learning style Formal Structured Participative Interactive Multi-model Virtual Influence/ advice Officials Experts Practitioners Peers Forums Robo-advice Marketing Print (traditional) Broadcast (mass) Direct (Targeted) Online (linked) Digital (social) In situ (real-time)
- 28. The compass and the anchor Behavioural Science ● A well-articulated vision and purpose have never been more important. ● All organisations need a clear and easily understandable way of explaining why you exist, what you do and how you do it. ● How can you use comms to help your people see how they fit into the bigger picture? The need to feel hope and optimism: We have a strong need to see the bigger picture, the company’s plan of action, and how we fit in it (and an email from the CEO won’t cut it…) 6
- 29. Co-create with your people Technology
- 31. Sonia Clarke Director, PwC linkedin.com/in/sonia- clarke-817a1312 Dr Ben Hamer Future of Work Lead, PwC linkedin.com/in/dr-ben- hamer-11453b21 Let us know what you think of the memes