Behavior Change (Or Not) in 2021

1. BUILT ON BEHAVIOUR MUMBRELLA COMMSCON

2. PRE- FRONTAL CORTEX

3. REPTILIAN BRAIN

4. BEHAVIOURA L ECONOMICS

5. BUILT ON BEHAVIOUR 09 SCARCITY BIAS 01 SOCIAL PROOF 06 LICENSIN G EFFECT 10 PROJECTIO N BIAS 02 HALO EFFECT 07 EFFORT BIAS 03 MERE EXPOSUR E 04 ZERO RISK BIAS 08 LOSS AVERSIO N 05 CHOICE PARADOX 11 PEAK END RULE 12 TEMPORAL DISCOUNTIN G

6. TODAY’S PRESENTATION SOCIAL PROOF 01 HALO EFFECT 02 MERE EXPOSURE EFFECT 03

7. BUILT ON BEHAVIOUR SOCIAL  PROOF 01

8. OUR BRAINS   ARE WIRED TO IMITATE OTHERS “ “ SOCIAL PROOF

9. SOCIAL PROOF ASCH 1951

10. COMPARISON A B C SOCIAL PROOF

11. TARGE T LINE SOCIAL PROOF A B C COMPARISON

12. TAX COMPLIANCE SOCIAL PROOF

13. 101 NIGHTCLUB SOCIAL PROOF

14. PEOPL E OTHER SHOPPIN G SOCIAL PROOF

15. REVIEWS AMAZON SOCIAL PROOF

16. SOCIAL PROOF SHOW THE HERD LESSON 01

17. BUILT ON BEHAVIOUR HALO EFFECT 02

18. HALO EFFECT THORNDIKE 1920

19. HE MAN SHE RA HALO EFFECT

20. THE HALO EFFECT EFFECT SHOX

21. WHAT WE SELL   AND WHAT THEY BUY  ARE RARELY THE SAME THING “ “

22. TESLA C HALO EFFECT ROADSTER

23. BRICKS HALO EFFECT DRIVE  CLICKS

24. LEADING HALO EFFECT FROM THE FRONT HALO EFFECT

25. HALO EFFECT THE BOT SAYS IT ALL

26. WHEN  SEARCH SUCKS HALO EFFECT

27. MAKE THE   COVER   SH*T HOT LESSON 02 HALO EFFECT

28. BUILT ON BEHAVIOUR MERE EXPOSURE EFFECT 03

29. TURNING UP - SERIOUSLY - IS HALF THE BATTLE “ “ MERE EXPOSURE EFFECT

30. ZAJONC MERE EXPOSURE EFFECT

31. ZAJONC 1961 MERE EXPOSURE EFFECT

32. MERE EXPOSURE EFFECT ZAJONC 1968

33. THE MERE EXPOSURE EFFECT EUROVISION

34. PERSONAL NEWSFEED MERE EXPOSURE EFFECT

35. SHARE MERE EXPOSURE EFFECT TRADING

36. MERE EXPOSURE EFFECT RETRO FASHION

37. C COKE’S MERE EXPOSURE EFFECT NEW CANS

38. MERE EXPOSURE EFFECT BE THERE EARLY & OFTEN LESSON 03

39. TODAY’S PRESENTATION SOCIAL PROOF 01 HALO EFFECT 02 MERE EXPOSURE EFFECT 03

40. BUILT ON BEHAVIOUR 09 SCARCITY BIAS 01 SOCIAL PROOF 06 LICENSIN G EFFECT 10 PROJECTIO N BIAS 02 HALO EFFECT 07 EFFORT BIAS 03 MERE EXPOSUR E 04 ZERO RISK BIAS 08 LOSS AVERSIO N 05 CHOICE PARADOX 11 PEAK END RULE 12 TEMPORAL DISCOUNTIN G

41. baddecisions-podcast.com WANT MORE? BUILT ON BEHAVIOUR 2020 hardhat.com.au/ built-on-behaviour-guide/

42. THANK Y U

Behavior Change (Or Not) in 2021

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