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Losing Control:
8 Steps to Success in a post 2.0 World
                  	
       	
            	
  
	
            	
              	
     	
            	
  

          	
         	
                     	
            	
  
Work like the Network for Shift 2010
“blog”
“ajax”
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
36,000
companies
Work like the Network for Shift 2010
When Social Systems
    meet Customer Service
Product Ideation   Immersive Testing        Launch           Customer Service
 New Products,        Buyers, Features,   Buzz, Promotion,    Problems, Questions,
   New Uses          Pricing, Service      Marketing               Ideas
When Social Systems
  meet Customer Service
Customer Service        Product Ideation        Immersive Testing        Launch
 Problems, Questions,    New Products,             Buyers, Features,   Buzz, Promotion,
      Ideas                New Uses               Pricing, Service      Marketing




                                      Social Effects
    	
     	
     	
  
http://www.flickr.com/photos/kendrick/
http://www.flickr.com/photos/claudio_ar/




	
     	
     	
   	
  
           	
  




	
            	
  
    	
   	
  
  	
  
    	
   	
     	
     	
  
                  	
       	
            	
  
	
            	
              	
     	
            	
  

          	
         	
                     	
            	
  
    	
     	
  
    	
     	
     	
  
 
       	
  
	
  
    	
     	
   	
  
    	
     ʼ’ 	
     	
  
    	
     	
     	
   	
     	
  
http://www.flickr.com/photos/takomabibelot/




	
     	
  
 
http://www.flickr.com/photos/claudio_ar/




	
  
 




       http://www.flickr.com/photos/libraryman/
    	
   	
     	
   	
     	
  
http://www.flickr.com/photos/kendrick/
 

1. Organizations understand their
  customers are out there now.

2. Every part of the organizational value
  chain is now aware of the customer
  and the impact that can have on their
  piece of the business.

3. Most organizations have no idea what
  to do about that.
http://www.flickr.com/photos/bachmont/




                          	
  
Work like the Network for Shift 2010
Work like the Network for Shift 2010
ʼ’


     http://www.flickr.com/photos/generated/
    	
  
    	
     	
  
           	
  
	
            	
            	
  
    	
                     	
  




                     	
               	
                	
                          	
                                 	
                          	
  
                       	
                       	
                    	
                                 	
                          	
  
                	
   	
                      	
                                                                  	
                         	
  
                                                               	
                                 	
                          	
  
                              	
   	
                                        	
                                 	
                                   	
  
              	
                                  	
   	
                                  	
  


                            	
                         	
                       	
  
http://www.flickr.com/photos/oskay/




	
     	
     	
                     	
  
    	
     	
     	
     	
  
Work like the Network for Shift 2010
 
 
  	
     	
  




http://www.slideshare.net/leisa/
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
Work like the Network for Shift 2010
  	
  
  	
  
 
  	
   	
                                                        	
   	
             	
         	
                      	
         	
             	
  
              	
              	
                  	
                   	
                        	
                                          	
  
                     	
            	
            	
                            	
                 	
               	
                           	
                           	
  
	
                  	
                                                            ʼ’ 	
            	
   	
              	
   	
                                       	
  
     	
                   	
   	
                        	
                    	
                              	
   	
                                  	
  
               	
                         	
                                     	
   	
                	
   	
                 	
          	
         	
                    	
  


  	
                  	
                  	
                    	
                        	
              	
  
Work like the Network for Shift 2010
  	
  
ʼ’ 	
     	
     	
            	
            	
     	
  
                        	
            	
  
 
 




       	
  
 
Work like the Network for Shift 2010
          	
   	
   	
        	
          	
  
                              	
   	
            	
   	
                 	
   	
  
                          	
   	
                          	
             	
  
       	
            	
                     	
  
	
            	
  
 
	
                                 	
  
                                ʼ’
                	
  

  	
              	
  
         	
              	
  
    	
  
ʼ’ 	
     	
  
Work like the Network for Shift 2010
In Summary
Work like the Network for Shift 2010
Work like the Network for Shift 2010
http://www.flickr.com/photos/claudio_ar/
http://www.flickr.com/photos/libraryman/
 

1. Organizations understand their
  customers are out there now.

2. Every part of the organizational value
  chain is now aware of the customer,
  and the impact that can have on their
  piece of the business.

3. Most organizations have no idea what
  to do about that.
http://www.flickr.com/photos/kendrick/
    	
     	
     	
     	
  

1. Customer service?
2. Marketing and Brand development?
3. Product development?
4. Business development?
5. Advertising?
6. Human Resources?
7. Non-profit organizations?
8. Governments?
Lane Becker
Email at lane@getsatisfaction.com
IM at monstro9
Twitter @monstro
Facebook at /laneb
Phone at +1 415 8671708


                       http://www.flickr.com/photos/blackbeltjones/

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Work like the Network for Shift 2010